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Check out our upcoming event

OCTOBER 4TH | 4:00 - 8:35 PM CET

Join Sifflet's annual virtual data observability conference

Featuring speakers from
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
Join us for our second annual Entropy Conference. Data leaders from around the globe will share their perspectives on the latest in managing data chaos in our ever-changing space. This year's event will have a special emphasis on data management in ML and AI. Register today to reserve your spot.

Event schedule

Time : 16:00 - 16:15 CET | 10:00 - 10:15 AM ET | 7:00 - 7:15 AM PT


Get ready to kick off our virtual Entropy Conference with co-founder and CEO Salma Bakouk as she takes the stage for the first session!

portrait selma

Salma Bakouk


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Time : 16:15 - 16:45 CET | 10:15 - 10:45 AM ET | 7:15 - 7:45 AM PT

Opening Keynote: Data ontologies from a business perspective

Data ontologies in data governance are essential for effective management of data assets from a business perspective. They facilitate informed decision-making, reduce costs, enhance operational efficiency, and ensure compliance with internal company policies in support of regulatory obligations. Organizations that use data ontologies in their data governance strategy are better positioned to succeed in the modern data-driven landscape.

Habib Basiri

Director, Product Management

Don Watters

Sr. Director, Data Architect

Time : 16:45 - 17:15 CET | 10:45 - 11:15 AM ET | 7:45 - 8:15 AM PT

In-N-Out Data – Is it any good?

Who isn't implementing data-driven initiatives? Consolidated reporting, forecasting, Machine Learning and many more use cases are built on data. Do you know if your data is trustworthy? What if it isn't?

This session covers real-world examples of various approaches to develop data trust during the first step of a data pipeline — data replication. What can go wrong? A lot!

Mark Van de Wiel

Field CTO

Time : 17:15 - 17:30 CET | 11:15 - 11:30 PM ET | 8:15 - 8:30 AM PT


Time : 17:30 - 18:00 CET | 11:30 AM - 12:00 PM ET | 8:30 - 9:00 AM PT

Data observability in action

Co-founder and CPO Wissem Fathallah and Head of Solutions Engineering Martin Zerbib will conduct a live demo of Sifflet and present the product roadmap, offering insights into the upcoming developments and features planned for the platform.

Wissem Fathallah


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Portrait of Martin

Martin Zerbib

Head of Solutions

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Time : 18:00 - 18:30 CET | 12:00 - 12:30 PM ET | 9:00 - 9:30 AM PT

Ship your data strategy like a product

When the business relies on data for fast answers, there's no time to roll everything out perfectly. But how do you decide what to build, buy, and change...and when?

In this session, we'll discuss learnings from thousands of data deployments to help you plan and prioritize for data change management so you can ship data and impact - efficiently - throughout your company lifecycle.

Colin Zima


Time : 18:30 - 19:00 CET | 12:30 - 13:00 PM ET | 9:30 - 10:00 AM PT

Talking AI

Join Bruno Aziza and Sebastien Rozanes as they dive into the topic of applying Gen AI in enterprises.

Bruno Aziza


Sebastien Rozanes

Global Chief Data &
Analytics Officer

Time : 19:00 - 19:40 CET | 13:00 - 13:40 PM ET | 10:00 - 10:40 AM PT


Time : 19:40 - 19:45 CET | 13:40 - 13:45 PM ET | 10:40 - 10:45 AM PT


Get the opportunity to win a pair of Airpod Max by entering our raffle!

Time : 19:45 - 20:15 CET | 13:45 - 14:15 AM ET | 10:45 - 11:15 AM PT

Panel: Managing data chaos in the new world of ML and AI

Follow a conversation on handling data in the new world of ML and AI from industry experts Ross Serven, Chad Sanderson and Salma Bakouk.

Ross Serven

Director, Data Engineering

Chad Sanderson

Chief Operator

portrait selma

Salma Bakouk


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Time : 20:15 - 20:35 CET | 14:15 - 14:35 PM ET | 11:15 - 11:35 AM PT

Wrap up

Some final considerations by co-founder and CEO Salma Bakouk to wrap up the ENTROPY Conference.

portrait selma

Salma Bakouk


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