Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard data monitoring
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Sifllet dashboard data quality monitoring
Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Built for %%Everyone%%

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

What role does technology play in supporting data team well-being?
The right technology can make a big difference. Adopting observability tools that offer features like data lineage tracking, data freshness checks, and pipeline health dashboards can reduce manual firefighting and help your team work more autonomously. This not only improves productivity but also makes day-to-day work more enjoyable.
Why is declarative lineage important for data observability?
Declarative lineage is a game changer because it provides a clear, structured view of how data flows through your systems. This visibility is key for effective data pipeline monitoring, root cause analysis, and data governance. With Sifflet’s approach, you can track upstream and downstream dependencies and ensure your data is reliable and well-managed.
Is Sifflet suitable for business users as well as engineers?
Absolutely! Sifflet’s user-friendly interface and clear data asset indicators make it easy for business users to find and trust the right data. With features like visual data discovery and real-time metrics, it bridges the gap between technical teams and business stakeholders.
Can Sifflet extend the capabilities of dbt tests for better observability?
Absolutely! While dbt tests are a great starting point, Sifflet takes things further with advanced observability tools. By ingesting dbt tests into Sifflet, you can apply powerful features like dynamic thresholding, real-time alerts, and incident response automation. It’s a big step up in data reliability and SLA compliance.
How can Sifflet help prevent data disasters like the ones mentioned in the blog?
We built Sifflet to be your data stack's early warning system. Our observability platform offers automated data quality monitoring, anomaly detection, and root cause analysis, so you can identify and resolve issues before they impact your business. Whether you're scaling your pipelines or preparing for AI initiatives, we help you stay in control with confidence.
How does Sifflet ensure a user-friendly experience for data teams?
We prioritize user research and apply UX principles like Jacob’s Law to design familiar and intuitive workflows. This helps reduce friction for users working with tools like our Sifflet Insights plugin, which brings real-time metrics and data quality monitoring directly into BI dashboards like Looker and Tableau.
Will there be live demonstrations of Sifflet’s observability platform?
Absolutely! Our team will be offering hands-on demos that showcase how our observability tools integrate into your workflows. From real-time metrics to data quality monitoring, you’ll get a full picture of how Sifflet boosts data reliability across your stack.
How does Sifflet support data quality monitoring for business metrics?
Sifflet uses ML-based data quality monitoring to detect anomalies in business metrics and alert users in real time. This enables both data and business teams to quickly investigate issues, perform root cause analysis, and maintain trust in their data.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us