The Control Plane for %%Data and AI%%

We catch data issues before they reach the business, show exactly why they happened, and how to fix them. So the data behind every decision is one you can trust.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan

Your pipelines are monitored. Your alerts are firing. %%So why does bad data keep reaching the business?%%

Detection is table stakes. What matters is what happens next: why it broke, what it affects, and how to fix it.

Know What Actually Matters

Not all alerts are equal. Sifflet enriches every issue with lineage, downstream usage, and ownership — so you stop treating schema drift and a broken exec dashboard the same way. Focus on what has real business consequences.

Stop Playing Detective

When something breaks, the context you need is already there: upstream lineage, recent schema changes, historical behavior. The root cause you'd spend hours hunting, surfaced in minutes.

One Control Layer Across Your Full Stack

Incidents don't respect tool boundaries. Sifflet covers the whole chain — warehouses, orchestrators, BI — so nothing falls through the gap between Snowflake and the dashboard your CFO opens on Monday morning.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard features overview
Data Lineage

Troubleshoot

When data breaks, trace it. Map any issue upstream, downstream, and across layers — field by field. Know exactly where a number came from, what it affects, and how to fix it. A lineage gap is a trust gap. Sifflet closes it.

Data quality monitoring

Monitor

Monitor everything. Miss nothing. Out-of-the-box and custom monitoring across every asset — including the ones you didn't know to watch. AI reduces noise as your stack grows, so your team stays focused on signals that matter, not the ones that don't.

Data reliability is a team sport

The right view for everyone in the buying center: the people who build it, the people who govern it, and the people who depend on it.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
Still have a question in mind ?
Contact Us

Frequently asked questions

What role do Common Table Expressions (CTEs) play in query optimization?
CTEs help simplify complex queries by breaking them into manageable parts. This boosts readability and performance, making it easier to identify issues during root cause analysis and enhancing your data quality monitoring efforts.
Who are some of the companies using Sifflet’s observability tools?
We're proud to work with amazing organizations like St-Gobain, Penguin Random House, and Euronext. These enterprises rely on Sifflet for cloud data observability, data lineage tracking, and proactive monitoring to ensure their data is always AI-ready and analytics-friendly.
Why is data observability gaining momentum now, even though software observability has been around for a while?
Great question! Software observability took off in the 2010s with the rise of cloud-native apps, but data observability is catching up fast. As businesses start treating data as a mission-critical asset—especially with the growth of AI and cloud data platforms like Snowflake—the need for real-time visibility, data reliability, and governance has become urgent. We're in the early innings, but the pace is accelerating quickly.
How can data observability help companies stay GDPR compliant?
Great question! Data observability plays a key role in GDPR compliance by giving teams real-time visibility into where personal data lives, how it's being used, and whether it's being processed according to user consent. With an observability platform in place, you can track data lineage, monitor data quality, and quickly respond to deletion or access requests in a compliant way.
Why is stakeholder trust in data so important, and how can we protect it?
Stakeholder trust is crucial because inconsistent or unreliable data can lead to poor decisions and reduced adoption of data-driven practices. You can protect this trust with strong data quality monitoring, real-time metrics, and consistent reporting. Data observability tools help by alerting teams to issues before they impact dashboards or reports, ensuring transparency and reliability.
Why is aligning data initiatives with business objectives important for Etam?
At Etam, every data project begins with the question, 'How does this help us reach our OKRs?' This alignment ensures that data initiatives are directly tied to business impact, improving sponsorship and fostering collaboration across departments. It's a great example of business-aligned data strategy in action.
What is a data observability platform and why does it matter?
A data observability platform is a system that continuously monitors the health and reliability of your data pipelines. It helps you detect issues like schema changes, volume drops, or stale data before they impact business decisions. By combining technical telemetry with business context, platforms like Sifflet ensure data trust across the entire organization.
How does reverse ETL improve data reliability and reduce manual data requests?
Reverse ETL automates the syncing of data from your warehouse to business apps, helping reduce the number of manual data requests across teams. This improves data reliability by ensuring consistent, up-to-date information is available where it’s needed most, while also supporting SLA compliance and data automation efforts.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us