At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

Who We Are

We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

We’re Hiring!

Chief Executive Officer

Salma Bakouk

Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.

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Frequently asked questions

How does Sifflet support diversity and innovation in the data observability space?

Diversity and innovation are core values at Sifflet. We believe that a diverse team brings a wider range of perspectives, which leads to more creative solutions in areas like cloud data observability and predictive analytics monitoring. Our culture encourages experimentation and continuous learning, making it a great place to grow.

Can non-technical users benefit from Sifflet’s data observability platform?

Absolutely. Sifflet is designed to be accessible to everyone. With an intuitive UI and our AI Assistant, even non-technical users can set up data quality monitors, track real-time metrics, and contribute to data governance without writing a line of code.

How does metadata management support data governance?

Strong metadata management allows organizations to capture details about data sources, schemas, and lineage, which is essential for enforcing data governance policies. It also supports compliance monitoring and improves overall data reliability by making data more transparent and trustworthy.

Can I monitor my BigQuery data with Sifflet?

Absolutely! Sifflet’s observability tools are fully compatible with Google BigQuery, so you can perform data quality monitoring, data lineage tracking, and anomaly detection right where your data lives.

How is data freshness different from latency or timeliness?

Great question! While these terms are often used interchangeably, they each mean something different. Data freshness is about how up-to-date your data is. Latency measures the delay from data generation to availability, and timeliness refers to whether that data arrives within expected time windows. Understanding these differences is key to effective data pipeline monitoring and SLA compliance.

What role does real-time data play in modern analytics pipelines?

Real-time data is becoming a game-changer for analytics, especially in use cases like fraud detection and personalized recommendations. Streaming data monitoring and real-time metrics collection are essential to harness this data effectively, ensuring that insights are both timely and actionable.

What should a solid data quality monitoring framework include?

A strong data quality monitoring framework should be scalable, rule-based and powered by AI for anomaly detection. It should support multiple data sources and provide actionable insights, not just alerts. Tools that enable data drift detection, schema validation and real-time alerts can make a huge difference in maintaining data integrity across your pipelines.

How does integrating a data catalog with observability tools improve pipeline monitoring?

When integrated with observability tools, a data catalog becomes more than documentation. It provides real-time metrics, data freshness checks, and anomaly detection, allowing teams to proactively monitor pipeline health and quickly respond to issues. This integration enables faster root cause analysis and more reliable data delivery.

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Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.

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At Sifflet, Data Means Business.