At Sifflet,
Data Means Business.
Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.
Who We Are
We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.
Our Mission
We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.
Meet our Executive team
Sifflet was built by a data-obsessed team for
data-obsessed teams.
Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.
Joe is Head of Sales at Sifflet, focused on solving the data trust problem by helping teams detect broken data, understand business impact, and fix issues before they drive bad decisions. Previously at Matillion for 9 years, he led enterprise and strategic sales across EMEA, built and scaled high performing teams, consistently outperformed targets, and started as the company’s first sales hire, helping shape early go to market and partnerships.
Rémi is Head of Operations at Sifflet where he drives operational execution and scale. Previously at Contentsquare for nearly a decade, he led strategic cross functional projects and built operational excellence capabilities, spanning BI and KPIs, data governance and master data, knowledge management, tooling, process optimization, and PMO leadership.
Alex is Head of Solutions Engineering and Customer Success at Sifflet, leading technical presales and post sales to drive smooth adoption and measurable outcomes. Previously at Deepomatic, he built and scaled Sales Engineering from first hire to Director, defined sales methodology with leadership, shaped the roadmap with product, built key partnerships, signed the company’s first North America customer, and expanded into LATAM. Earlier, he was a data and analytics consultant at Accenture in the UK, delivering BI and reporting programs and leading agile project work.
Romain Doutriaux is Head of Marketing at Sifflet, driving brand and pipeline with a sharp go to market lens. Previously, he led global marketing at Pigment, scaling inbound pipe gen, ABX and influence plays, and a 20 plus person team. Before that, he spent over seven years at Dataiku, moving from France Marketing Manager to VP EMEA Marketing, owning EMEA strategy across PR, digital, events, ABM, partnerships, and positioning in tight alignment with Sales and Product.
Join Our Team
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Frequently asked questions
How does Sifflet support proactive data pipeline monitoring?
Sifflet’s observability platform offers proactive data pipeline monitoring through extensive monitoring tools, real-time alerts, and historical performance insights. These features help your team stay ahead of issues and ensure your data pipelines are always delivering high-quality, reliable data.
What kinds of alerts can trigger incidents in ServiceNow through Sifflet?
You can trigger incidents from any Sifflet alert, including data freshness checks, schema changes, and pipeline failures. This makes it easier to maintain SLA compliance and improve overall data reliability across your observability platform.
How does data observability complement a data catalog?
While a data catalog helps you find and understand your data, data observability ensures that the data you find is actually reliable. Observability tools like Sifflet monitor the health of your data pipelines in real time, using features like data freshness checks, anomaly detection, and data quality monitoring. Together, they give you both visibility and trust in your data.
Why is combining dbt Core with a data observability platform like Sifflet a smart move?
Combining dbt Core with a data observability platform like Sifflet helps data teams go beyond transformation and into full-stack monitoring. It enables better root cause analysis, reduces time to resolution, and ensures your data products are trustworthy and resilient.
What are some best practices for ensuring data quality during transformation?
To ensure high data quality during transformation, start with strong data profiling and cleaning steps, then use mapping and validation rules to align with business logic. Incorporating data lineage tracking and anomaly detection also helps maintain integrity. Observability tools like Sifflet make it easier to enforce these practices and continuously monitor for data drift or schema changes that could affect your pipeline.
What are some best practices for ensuring SLA compliance in data pipelines?
To stay on top of SLA compliance, it's important to define clear service level objectives (SLOs), monitor data freshness checks, and set up real-time alerts for anomalies. Tools that support automated incident response and pipeline health dashboards can help you detect and resolve issues quickly. At Sifflet, we recommend integrating observability tools that align both technical and business metrics to maintain trust in your data.
Can MCP help with data pipeline monitoring and incident response?
Absolutely! MCP allows LLMs to remember past interactions and call diagnostic tools, which is a game-changer for data pipeline monitoring. It supports multi-turn conversations and structured tool use, making incident response faster and more contextual. This means less time spent digging through logs and more time resolving issues efficiently.
Is Sifflet suitable for non-technical users who want to contribute to data quality?
Yes, and that’s one of the things we’re most excited about! Sifflet empowers non-technical users to define custom monitoring rules and participate in data quality efforts without needing to write dbt code. It’s all part of building a culture of shared responsibility around data governance and observability.
Still have questions?
Want to join the team?
We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.
Make Data Observability Everyone’s Business
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