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At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

sifflet team at a convention
sifflet team at a convention

Who We Are

We are a data observability platform. 
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Sifflet team

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

Chief Executive Officer
Salma Bakouk
Salma Bakouk, Co-founder and CEO of Sifflet, combines expertise in data pipelines and analytics with leadership honed as an Executive Director at Goldman Sachs. Salma is dedicated to building trust in data for her clients and advancing Sifflet’s position in the industry.

Join Our Team

Sifflet team
sifflet's dog
sifflet at a convention
meeting of Sifflet team
Sifflet team
sifflet team at a convention
Sifflet team team work
Sifflet team

Frequently asked questions

What’s the difference between static and dynamic freshness monitoring modes?
Great question! In static mode, Sifflet checks whether data has arrived during a specific time slot and alerts you if it hasn’t. In dynamic mode, our system learns your data arrival patterns over time and only sends alerts when something truly unexpected happens. This helps reduce alert fatigue while maintaining high standards for data quality monitoring.
How does Sifflet help with data drift detection in machine learning models?
Great question! Sifflet's distribution deviation monitoring uses advanced statistical models to detect shifts in data at the field level. This helps machine learning engineers stay ahead of data drift, maintain model accuracy, and ensure reliable predictive analytics monitoring over time.
Why is data lineage tracking important in a data catalog solution?
Data lineage tracking is key to understanding how data flows through your systems. It helps teams visualize the origin and transformation of datasets, making root cause analysis and impact assessments much faster. For teams focused on data observability and pipeline health, this feature is a must-have.
What can I expect to learn from Sifflet’s session on cataloging and monitoring data assets?
Our Head of Product, Martin Zerbib, will walk you through how Sifflet enables data lineage tracking, real-time metrics, and data profiling at scale. You’ll get a sneak peek at our roadmap and see how we’re making data more accessible and reliable for teams of all sizes.
What does Full Data Stack Observability mean?
Full Data Stack Observability means having complete visibility into every layer of your data pipeline, from ingestion to business intelligence tools. At Sifflet, our observability platform collects signals across your entire stack, enabling anomaly detection, data lineage tracking, and real-time metrics collection. This approach helps teams ensure data reliability and reduce time spent firefighting issues.
Can the Sifflet AI Assistant help non-technical users with data quality monitoring?
Absolutely! One of our goals is to democratize data observability. The Sifflet AI Assistant is designed to be accessible to both technical and non-technical users, offering natural language interfaces and actionable insights that simplify data quality monitoring across the organization.
Why is data reliability more important than ever?
With more teams depending on data for everyday decisions, data reliability has become a top priority. It’s not just about infrastructure uptime anymore, but also about ensuring the data itself is accurate, fresh, and trustworthy. Tools for data quality monitoring and root cause analysis help teams catch issues early and maintain confidence in their analytics.
How does data observability support MLOps and AI initiatives at Hypebeast?
Data observability plays a key role in Hypebeast’s MLOps strategy by monitoring data quality from ML models before it reaches dashboards or decision systems. This ensures that AI-driven insights are trustworthy and aligned with business goals.
Still have questions?

Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.