At Sifflet,
Data Means Business.
Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.
Who We Are
We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.
Our Mission
We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.
Meet our Executive team
Sifflet was built by a data-obsessed team for
data-obsessed teams.
Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.
Joe is Head of Sales at Sifflet, focused on solving the data trust problem by helping teams detect broken data, understand business impact, and fix issues before they drive bad decisions. Previously at Matillion for 9 years, he led enterprise and strategic sales across EMEA, built and scaled high performing teams, consistently outperformed targets, and started as the company’s first sales hire, helping shape early go to market and partnerships.
Rémi is Head of Operations at Sifflet where he drives operational execution and scale. Previously at Contentsquare for nearly a decade, he led strategic cross functional projects and built operational excellence capabilities, spanning BI and KPIs, data governance and master data, knowledge management, tooling, process optimization, and PMO leadership.
Laura Malins is the Head of Product at Sifflet. She spent a decade at Matillion, joining when the company was around 10 people and helping drive its growth to unicorn scale, including leading major product launches, evolving pricing and billing, optimising GTM approaches and improving the customer onboarding journey. She later led product at ALTR where she drove forwards a comprehensive vision and more complete product processes. Laura is passionate about building great products and supports individuals and small companies through board roles and mentoring.
Alex is Head of Solutions Engineering and Customer Success at Sifflet, leading technical presales and post sales to drive smooth adoption and measurable outcomes. Previously at Deepomatic, he built and scaled Sales Engineering from first hire to Director, defined sales methodology with leadership, shaped the roadmap with product, built key partnerships, signed the company’s first North America customer, and expanded into LATAM. Earlier, he was a data and analytics consultant at Accenture in the UK, delivering BI and reporting programs and leading agile project work.
Romain Doutriaux is Head of Marketing at Sifflet, driving brand and pipeline with a sharp go to market lens. Previously, he led global marketing at Pigment, scaling inbound pipe gen, ABX and influence plays, and a 20 plus person team. Before that, he spent over seven years at Dataiku, moving from France Marketing Manager to VP EMEA Marketing, owning EMEA strategy across PR, digital, events, ABM, partnerships, and positioning in tight alignment with Sales and Product.
Benoît Faucon is the head of Engineering at Sifflet, leading integrations and infrastructure. Previously, he held lead infrastructure and security roles at Terality and Mindsay, where he built reliable cloud platforms, improved developer velocity, and drove security and compliance efforts, including SOC 2 readiness. Earlier in his career at Withings, he delivered automation and observability systems across large scale bare metal and cloud environments. He is a graduate of Ecole Centrale Paris.
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Frequently asked questions
What makes Sifflet’s approach to anomaly detection more reliable than traditional methods?
Sifflet uses intelligent, ML-driven anomaly detection that evolves with your data. Instead of relying on static rules, it adjusts sensitivity and parameters in real time, improving data reliability and helping teams focus on real issues without being overwhelmed by alert fatigue.
How do AI agents like Sentinel and Sage improve data reliability?
Sentinel and Sage, two of Sifflet’s AI agents, continuously monitor data lineage, usage patterns, and operational metrics to detect issues early. By bundling related alerts, identifying root causes, and suggesting fixes, they reduce downtime and improve overall data reliability. This kind of automated data quality monitoring helps teams stay ahead of incidents and maintain SLA compliance.
How does Sifflet support real-time metrics and proactive monitoring?
Sifflet’s observability platform is designed to provide real-time metrics and proactive monitoring through advanced data quality checks, anomaly detection, and custom health scores. This helps data teams catch issues before they escalate, ensuring your data products stay healthy and consistent.
How does Sifflet support data lineage tracking across tools like Snowflake and dbt?
Sifflet provides end-to-end data lineage tracking that connects your tables to dbt models, semantic layers, and BI dashboards. This visibility helps you understand the full impact of any metadata change, ensuring data quality monitoring and reducing the risk of breaking critical business KPIs.
How does Sifflet help reduce alert fatigue in data teams?
Sifflet's observability tools are built with smart alerting in mind. By combining dynamic thresholding, impact-aware triage, and anomaly scoring, we help teams focus on what really matters. This reduces noise and ensures that alerts are actionable, leading to faster resolution and better SLA compliance.
Can historical data access really boost data consumer confidence?
Absolutely! When data consumers can see historical performance through data observability dashboards, it builds transparency and trust. They’re more likely to rely on your data if they know it’s been consistently accurate and well-maintained over time.
What’s the difference between data distribution and data lineage tracking?
Great distinction! Data distribution shows you how values are spread across a dataset, while data lineage tracking helps you trace where that data came from and how it’s moved through your pipeline. Both are essential for root cause analysis, but they solve different parts of the puzzle in a robust observability platform.
What role does data lineage tracking play in observability?
Data lineage tracking is a key part of any robust data observability framework. It helps you understand where your data comes from, how it’s transformed, and where it flows. This visibility is essential for debugging issues, ensuring compliance, and building trust in your data pipelines. It's especially useful when paired with real-time data pipeline monitoring tools.
Still have questions?
Want to join the team?
We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.
Make Data Observability Everyone’s Business
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