Sifflet icon

At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

sifflet team at a convention
sifflet team at a convention

Who We Are

We are a data observability platform. 
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Sifflet team

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

Chief Executive Officer
Salma Bakouk
Salma Bakouk, Co-founder and CEO of Sifflet, combines expertise in data pipelines and analytics with leadership honed as an Executive Director at Goldman Sachs. Salma is dedicated to building trust in data for her clients and advancing Sifflet’s position in the industry.

Join Our Team

Sifflet team
sifflet's dog
sifflet at a convention
meeting of Sifflet team
Sifflet team
sifflet team at a convention
Sifflet team team work
Sifflet team

Frequently asked questions

What does it mean to treat data as a product?
Treating data as a product means prioritizing its reliability, usability, and trustworthiness—just like you would with any customer-facing product. This mindset shift is driving the need for observability platforms that support data governance, real-time metrics, and proactive monitoring across the entire data lifecycle.
How does Sifflet help scale dbt environments without compromising data quality?
Great question! Sifflet enhances your dbt environment by adding a robust data observability layer that enforces standards, monitors key metrics, and ensures data quality monitoring across thousands of models. With centralized metadata, automated monitors, and lineage tracking, Sifflet helps teams avoid the usual pitfalls of scaling like ownership ambiguity and technical debt.
Can observability tools help with GDPR-related incident response?
Absolutely! Observability tools can support GDPR compliance by enabling faster incident response automation. If there's a data breach, you need to notify users and authorities within 72 hours. Real-time alerts, telemetry instrumentation, and logs management help your team detect issues quickly, understand the impact, and take action to stay compliant.
Why is data categorization important for data governance and compliance?
Effective data categorization is essential for data governance and compliance because it helps identify sensitive data like PII, ensuring the correct protection policies are applied. With Sifflet’s classification tags, governance teams can easily locate and safeguard sensitive information, supporting GDPR data monitoring and overall data security compliance.
How does data quality monitoring help improve data reliability?
Data quality monitoring is essential for maintaining trust in your data. A strong observability platform should offer features like anomaly detection, data profiling, and data validation rules. These tools help identify issues early, so you can fix them before they impact downstream analytics. It’s all about making sure your data is accurate, timely, and reliable.
Can non-technical users benefit from Sifflet’s data observability platform?
Absolutely. Sifflet is designed to be accessible to everyone. With an intuitive UI and our AI Assistant, even non-technical users can set up data quality monitors, track real-time metrics, and contribute to data governance without writing a line of code.
What are some best practices for ensuring data quality during transformation?
To ensure high data quality during transformation, start with strong data profiling and cleaning steps, then use mapping and validation rules to align with business logic. Incorporating data lineage tracking and anomaly detection also helps maintain integrity. Observability tools like Sifflet make it easier to enforce these practices and continuously monitor for data drift or schema changes that could affect your pipeline.
How does Sifflet help optimize Data as a Product initiatives?
Sifflet enhances DaaP initiatives by providing comprehensive data observability dashboards, real-time metrics, and anomaly detection. It streamlines data pipeline monitoring and supports proactive data quality checks, helping teams ensure their data products are accurate, well-governed, and ready for use or monetization.
Still have questions?

Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.