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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Can schema issues affect SLA compliance in real-time analytics?

Absolutely. When schema changes go undetected, they can cause delays, errors, or data loss that violate your SLA commitments. Real-time metrics and schema monitoring are essential for maintaining SLA compliance and keeping your analytics pipeline observability strong.

How does Sifflet support reverse ETL and operational analytics?

Sifflet enhances reverse ETL workflows by providing data observability dashboards and real-time monitoring. Our platform ensures your data stays fresh, accurate, and actionable by enabling root cause analysis, data lineage tracking, and proactive anomaly detection across your entire pipeline.

What is dbt Impact Analysis and how does it help with data observability?

dbt Impact Analysis is a new feature from Sifflet that automatically comments on GitHub or GitLab pull requests with a list of impacted assets when a dbt model is changed. This helps teams enhance their data observability by understanding downstream effects before changes go live.

What if I use tools that aren’t natively supported by Sifflet?

No worries at all! With Sifflet’s Universal Connector API, you can integrate data from virtually any source. This flexibility means you can monitor your entire data ecosystem and maintain full visibility into your data pipeline monitoring, no matter what tools you're using.

What role does data observability play in Shippeo's customer experience?

Data observability helps Shippeo’s Customer Experience team respond quickly to issues like missing GPS data or unusual spikes in transport orders. Real-time alerts empower them to act fast, communicate with customers, and keep service levels high.

Why should I consider switching from Splunk to a dedicated data observability platform?

Great question! While Splunk Observability Cloud is excellent for system-level telemetry like uptime and latency, it doesn't cover the data layer. A dedicated data observability platform like Sifflet gives you full visibility into data quality, lineage, freshness, and anomalies, so you can trust the insights powering your dashboards and models.

What makes SQL Table Tracer suitable for real-world data observability use cases?

STT is designed to be lightweight, extensible, and accurate. It supports complex SQL features like CTEs and subqueries using a composable, monoid-based design. This makes it ideal for integrating into larger observability tools, ensuring reliable data lineage tracking and SLA compliance.

How does Sifflet support data pipeline monitoring for teams using dbt?

Sifflet gives you end-to-end visibility into your data pipelines, including those built with dbt. With features like pipeline health dashboards, data freshness checks, and telemetry instrumentation, your team can monitor pipeline performance and ensure SLA compliance with confidence.

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