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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What makes Sifflet's approach to data pipeline monitoring unique?

We take a holistic, end-to-end approach to data pipeline monitoring. By collecting telemetry across the entire data stack and automatically tracking field-level data lineage, we empower teams to quickly identify issues and understand their downstream impact, making incident response and resolution much more efficient.

Why is data lineage tracking essential for modern data teams?

Data lineage tracking is key to understanding how data flows through your systems. It helps teams trace anomalies back to their source, identify downstream dependencies, and improve collaboration across departments. This visibility is crucial for maintaining data pipeline monitoring and SLA compliance.

Who should be responsible for managing data quality in an organization?

Data quality management works best when it's a shared responsibility. Data stewards often lead the charge by bridging business needs with technical implementation. Governance teams define standards and policies, engineering teams build the monitoring infrastructure, and business users provide critical domain expertise. This cross-functional collaboration ensures that quality issues are caught early and resolved in ways that truly support business outcomes.

Why is this integration important for data pipeline monitoring?

Bringing Sifflet’s observability tools into Apache Airflow allows for proactive data pipeline monitoring. You get real-time metrics, anomaly detection, and data freshness checks that help you catch issues early and keep your pipelines healthy.

How did implementing a data observability platform impact Hypebeast’s operations?

After adopting Sifflet’s observability platform, Hypebeast saw a 204% improvement in data quality, a 178% increase in data product delivery, and a 75% boost in ad hoc request speed. These gains translated into faster, more reliable insights and better collaboration across departments.

Can better design really improve data reliability and efficiency?

Absolutely. A well-designed observability platform not only looks good but also enhances user efficiency and reduces errors. By streamlining workflows for tasks like root cause analysis and data drift detection, Sifflet helps teams maintain high data reliability while saving time and reducing cognitive load.

What makes SQL Table Tracer suitable for real-world data observability use cases?

STT is designed to be lightweight, extensible, and accurate. It supports complex SQL features like CTEs and subqueries using a composable, monoid-based design. This makes it ideal for integrating into larger observability tools, ensuring reliable data lineage tracking and SLA compliance.

What benefits does end-to-end data lineage offer my team?

End-to-end data lineage helps your team perform accurate impact assessments and faster root cause analysis. By connecting declared and built-in assets, you get full visibility into upstream and downstream dependencies, which is key for data reliability and operational intelligence.

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