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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Can I build custom observability dashboards using Sifflet data?

Absolutely! With Sifflet's Data Sharing, you can connect your favorite BI tools like Looker, Tableau, or Power BI to our shared tables. This lets you build tailored dashboards and reports using real-time metrics from your observability data, helping you track KPIs, monitor SLA compliance, and visualize trends across teams or domains.

How is Etam using data observability to support its 2025 strategy?

Etam is leveraging data observability as a foundational element of its 2025 data strategy. With Sifflet’s observability platform, the team can monitor data quality, detect issues early, and ensure data reliability, which helps them move faster and with more confidence across the business.

What are some common signs of a data distribution issue?

Some red flags include missing categories, unusual clustering of values, unexpected outliers, or uneven splits that don’t align with business logic. These issues often sneak past volume or schema checks, which is why proactive data quality monitoring and data profiling are so important for catching them early.

What does Sifflet plan to do with the new $18M in funding?

We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.

How is data volume different from data variety?

Great question! Data volume is about how much data you're receiving, while data variety refers to the different types and formats of data sources. For example, a sudden drop in appointment data is a volume issue, while a new file format causing schema mismatches is a variety issue. Observability tools help you monitor both dimensions to maintain healthy pipelines.

Who are some of the companies using Sifflet’s observability tools?

We're proud to work with amazing organizations like St-Gobain, Penguin Random House, and Euronext. These enterprises rely on Sifflet for cloud data observability, data lineage tracking, and proactive monitoring to ensure their data is always AI-ready and analytics-friendly.

What makes Sifflet stand out when it comes to data reliability and trust?

Sifflet shines in data reliability by offering real-time metrics and intelligent anomaly detection. During the webinar, we saw how even non-technical users can set up custom monitors, making it easy for teams to catch issues early and maintain SLA compliance with confidence.

Can SQL Table Tracer be used to improve incident response and debugging?

Absolutely! By clearly mapping upstream and downstream table relationships, SQL Table Tracer helps teams quickly trace issues back to their source. This accelerates root cause analysis and supports faster, more effective incident response workflows in any observability platform.

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