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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Can Datadog help with root cause analysis during incidents?

Yes, Datadog is excellent for root cause analysis, especially with its Bits AI SRE feature. This AI-powered assistant automatically investigates incidents by analyzing telemetry data like logs, metrics, and traces, then suggests likely causes and next steps. It’s a major boost for incident response automation and helps reduce mean time to resolution (MTTR).

How do I choose the right organizational structure for my data team?

It depends on your company's size, data maturity, and use cases. Some teams report to engineering or product, while others operate as independent entities reporting to the CEO or CFO. The key is to avoid silos and unclear ownership. A centralized or hybrid structure often works well to promote collaboration and maintain transparency in data pipelines.

Why is data observability so important for AI-powered organizations in 2025?

Great question! As AI continues to evolve, the quality and reliability of the data feeding those models becomes even more critical. Data observability ensures that your AI systems are powered by clean, accurate, and up-to-date data. With platforms like Sifflet, organizations can detect issues like data drift, monitor real-time metrics, and maintain data governance, all of which help AI models stay accurate and trustworthy.

Is Sifflet suitable for non-technical users who want to contribute to data quality?

Yes, and that’s one of the things we’re most excited about! Sifflet empowers non-technical users to define custom monitoring rules and participate in data quality efforts without needing to write dbt code. It’s all part of building a culture of shared responsibility around data governance and observability.

How can I better manage stakeholder expectations for the data team?

Setting clear priorities and using a centralized pipeline orchestration visibility tool can help manage expectations across the organization. When stakeholders understand what the team can deliver and when, it builds trust and reduces pressure on your team, leading to a healthier and happier work environment.

How does Sifflet support SLA compliance and proactive monitoring?

With real-time metrics and intelligent alerting, Sifflet helps ensure SLA compliance by detecting issues early and offering root cause analysis. Its proactive monitoring features, like dynamic thresholding and auto-remediation suggestions, keep your data pipelines healthy and responsive.

How does Sifflet's Data Sharing feature help with enforcing data governance policies?

Great question! Sifflet's Data Sharing provides access to rich metadata about your data assets, including tags, owners, and monitor configurations. By making this available in your own data warehouse, you can set up automated checks to ensure compliance with your governance standards. It's a powerful way to implement scalable data governance and reduce manual audits using our observability platform.

How does Sifflet support collaboration across data teams?

Sifflet promotes un-siloed data quality by offering a unified platform where data engineers, analysts, and business users can collaborate. Features like pipeline health dashboards, data lineage tracking, and automated incident reports help teams stay aligned and respond quickly to issues.

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