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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What does 'agentic observability' mean and why does it matter?

Agentic observability is our vision for the future — where observability platforms don’t just monitor, they act. Think of it as moving from real-time alerts to intelligent copilots. With features like auto-remediation, dynamic thresholding, and incident response automation, Sifflet is building systems that can detect issues, assess impact, and even resolve known problems on their own. It’s a huge step toward self-healing pipelines and truly proactive data operations.

What kind of integrations does Sifflet offer for data pipeline monitoring?

Sifflet integrates with cloud data warehouses like Snowflake, Redshift, and BigQuery, as well as tools like dbt, Airflow, Kafka, and Tableau. These integrations support comprehensive data pipeline monitoring and ensure observability tools are embedded across your entire stack.

Can I trust the data I find in the Sifflet Data Catalog?

Absolutely! Thanks to Sifflet’s built-in data quality monitoring, you can view real-time metrics and health checks directly within the Data Catalog. This gives you confidence in the reliability of your data before making any decisions.

Why is data freshness so important for data reliability?

Great question! Data freshness is a key part of data reliability because decisions are only as good as the data they're based on. If your data is outdated or delayed, it can lead to flawed insights and missed opportunities. That's why data freshness checks are a foundational element of any strong data observability strategy.

Can I use the Fivetran integration to monitor data pipeline health?

Absolutely! By surfacing connector statuses and metadata directly in the lineage graph and catalog, Sifflet helps you stay on top of pipeline health and detect issues early. It's a powerful step forward in proactive data pipeline monitoring.

What is agentic observability and how is it different from traditional observability tools?

Agentic observability goes beyond just surfacing logs and metrics. It uses AI agents to understand what broke, why it broke, what it impacts, and even suggests or takes action to fix it. Unlike traditional observability tools that rely on human interpretation, an observability platform like Sifflet automates root cause analysis and incident response, making data pipeline monitoring far more efficient.

How does Sifflet support data documentation in Airflow?

Sifflet centralizes documentation for all your data assets, including DAGs, models, and dashboards. This makes it easier for teams to search, explore dependencies, and maintain strong data governance practices.

Why should I consider switching from Splunk to a dedicated data observability platform?

Great question! While Splunk Observability Cloud is excellent for system-level telemetry like uptime and latency, it doesn't cover the data layer. A dedicated data observability platform like Sifflet gives you full visibility into data quality, lineage, freshness, and anomalies, so you can trust the insights powering your dashboards and models.

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