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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What role does data observability play in Shippeo's customer experience?

Data observability helps Shippeo’s Customer Experience team respond quickly to issues like missing GPS data or unusual spikes in transport orders. Real-time alerts empower them to act fast, communicate with customers, and keep service levels high.

What’s the best way to prevent bad data from impacting our business decisions?

Preventing bad data starts with proactive data quality monitoring. That includes data profiling, defining clear KPIs, assigning ownership, and using observability tools that provide real-time metrics and alerts. Integrating data lineage tracking also helps you quickly identify where issues originate in your data pipelines.

How do the four pillars of data observability help improve data quality?

The four pillars—metrics, metadata, data lineage, and logs—work together to give teams full visibility into their data systems. Metrics help with data profiling and freshness checks, metadata enhances data governance, lineage enables root cause analysis, and logs provide insights into data interactions. Together, they support proactive data quality monitoring.

Why are retailers turning to data observability to manage inventory better?

Retailers are adopting data observability to gain real-time visibility into inventory across all channels, reduce stock inaccuracies, and avoid costly misalignments between supply and demand. With data observability tools, they can proactively detect issues, monitor data quality, and improve operational efficiency across their data pipelines.

How does Sifflet help with analytics tools like Looker?

Sifflet extends its end-to-end data observability to Looker, helping you ensure the data powering your dashboards is accurate and reliable. This means fewer surprises and more confidence in your business insights.

Why is combining data catalogs with data observability tools the future of data management?

Combining data catalogs with data observability tools creates a holistic approach to managing data assets. While catalogs help users discover and understand data, observability tools ensure that data is accurate, timely, and reliable. This integration supports better decision-making, improves data reliability, and strengthens overall data governance.

How does a metadata catalog improve data quality monitoring?

A metadata catalog plays a key role in data quality monitoring by automatically ingesting quality metrics such as completeness, consistency, and freshness. It surfaces these insights in real time so users can quickly assess whether a dataset is trustworthy for reporting or analysis. Combined with observability tools, it helps teams maintain high data reliability across the board.

What should I look for in a data lineage tool?

When choosing a data lineage tool, look for easy integration with your data stack, a user-friendly interface for both technical and non-technical users, and complete visibility from data sources to storage. These features ensure effective data observability and support your broader data governance efforts.

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