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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What’s a real-world example of Dailymotion using real-time metrics to drive business value?

One standout example is their ad inventory forecasting tool. By embedding real-time metrics into internal tools, sales teams can plan campaigns more precisely and avoid last-minute scrambles. It’s a great case of using data to improve both accuracy and efficiency.

Why is standardization important when scaling dbt, and how does Sifflet support it?

Standardization is key to maintaining control as your dbt project grows. Sifflet supports this by centralizing metadata and enabling compliance monitoring through features like data contracts enforcement and asset tagging. This ensures consistency, improves data governance, and reduces the risk of data drift or unmonitored critical assets.

Why is data reliability more important than ever?

With more teams depending on data for everyday decisions, data reliability has become a top priority. It’s not just about infrastructure uptime anymore, but also about ensuring the data itself is accurate, fresh, and trustworthy. Tools for data quality monitoring and root cause analysis help teams catch issues early and maintain confidence in their analytics.

What exactly is data freshness, and why does it matter so much in data observability?

Data freshness refers to how current your data is relative to the real-world events it's meant to represent. In data observability, it's one of the most critical metrics because even accurate data can lead to poor decisions if it's outdated. Whether you're monitoring financial trades or patient records, stale data can have serious business consequences.

What benefits did jobvalley experience from using Sifflet’s data observability platform?

By using Sifflet’s data observability platform, jobvalley improved data reliability, streamlined data discovery, and enhanced collaboration across teams. These improvements supported better decision-making and helped the company maintain a strong competitive edge in the HR tech space.

What should I look for when choosing a data observability platform?

Great question! When evaluating a data observability platform, it’s important to focus on real capabilities like root cause analysis, data lineage tracking, and SLA compliance rather than flashy features. Our checklist helps you cut through the noise so you can find a solution that builds trust and scales with your data needs.

Why is the new join feature in the monitor UI a game changer for data quality monitoring?

The ability to define joins directly in the monitor setup interface means you can now monitor relationships across datasets without writing custom SQL. This is crucial for data quality monitoring because many issues arise from inconsistencies between related tables. Now, you can catch those problems early and ensure better data reliability across your pipelines.

How does Sifflet help with compliance monitoring and audit logging?

Sifflet is ISO 27001 certified and SOC 2 compliant, and we use a separate secret manager to handle credentials securely. This setup ensures a strong audit trail and tight access control, making compliance monitoring and audit logging seamless for your data teams.

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