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Frequently asked questions
What does Sifflet's recent $12.8M Series A funding mean for the future of data observability?
Great question! This funding round, led by EQT Ventures, allows us to double down on our mission to make data more reliable and trustworthy. With this investment, we're expanding our data observability platform, enhancing real-time monitoring capabilities, and growing our presence in EMEA and the US.
What kinds of data does Shippeo monitor to support real-time metrics?
Shippeo tracks critical operational data like order volume, GPS positions, and platform activity. With Sifflet, they monitor ingestion latency and data freshness to ensure that metrics powering dashboards and customer reports are always up to date.
What does it mean to treat data as a product?
Treating data as a product means prioritizing its reliability, usability, and trustworthiness—just like you would with any customer-facing product. This mindset shift is driving the need for observability platforms that support data governance, real-time metrics, and proactive monitoring across the entire data lifecycle.
How do Subdomains improve data observability at scale?
Subdomains help scale data observability by letting you organize your domains into a hierarchy that mirrors your org chart. This means teams can manage their own data pipeline monitoring while the platform team maintains strategic oversight. It’s a great way to improve clarity, security, and speed across your observability platform.
Why is data quality monitoring crucial for AI-readiness, according to Dailymotion’s journey?
Dailymotion emphasized that high-quality, well-documented, and observable data is essential for AI readiness. Data quality monitoring ensures that AI systems are trained on accurate and reliable inputs, which is critical for producing trustworthy outcomes.
How does Sifflet help reduce AI bias and improve model fairness?
Reducing AI bias starts with understanding your data. Sifflet’s observability platform gives you deep visibility into data sources, transformations, and quality. By tracking data lineage and applying data profiling, teams can identify and correct biased inputs before they affect model outcomes. This transparency helps build more ethical and reliable AI systems.
How does the Sifflet AI Assistant improve data observability at scale?
The Sifflet AI Assistant enhances data observability by automatically fine-tuning your monitoring setup using machine learning and dynamic thresholds. It continuously adapts to changes in your data pipelines, reducing false positives and ensuring accurate anomaly detection, even as your data scales globally.
How does passive metadata support data lineage tracking in Sifflet?
In Sifflet, passive metadata captures the relationships between datasets, allowing users to trace how data flows from source to dashboard. This lineage tracking helps teams understand dependencies, assess the impact of changes, and maintain data reliability across the stack.






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