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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How can data observability help prevent missed SLAs and unreliable dashboards?

Data observability plays a key role in SLA compliance by detecting issues like ingestion latency, schema changes, or data drift before they impact downstream users. With proper data quality monitoring and real-time metrics, you can catch problems early and keep your dashboards and reports reliable.

Why is data observability becoming more important in 2024?

Great question! As AI and real-time data products become more widespread, data observability is crucial for ensuring data reliability, privacy, and performance. A strong observability platform helps reduce data chaos by monitoring pipeline health, identifying anomalies, and maintaining SLA compliance across increasingly complex data ecosystems.

What’s new in Sifflet’s integration with dbt?

We’ve supercharged our dbt integration! Sifflet now offers deeper metadata visibility and powerful dbt impact analysis for both GitHub and GitLab. This helps you assess the downstream effects of model changes before deployment, boosting your confidence and control in data pipeline monitoring.

How can data observability support better hiring decisions for data teams?

When you prioritize data observability, you're not just investing in tools, you're building a culture of transparency and accountability. This helps attract top-tier Data Engineers and Analysts who value high-quality pipelines and proactive monitoring. Embedding observability into your workflows also empowers your team with root cause analysis and pipeline health dashboards, helping them work more efficiently and effectively.

Can I use the Fivetran integration to monitor data pipeline health?

Absolutely! By surfacing connector statuses and metadata directly in the lineage graph and catalog, Sifflet helps you stay on top of pipeline health and detect issues early. It's a powerful step forward in proactive data pipeline monitoring.

How does data lineage tracking help with root cause analysis in data integration?

Data lineage tracking gives visibility into how data flows from source to destination, making it easier to pinpoint where issues originate. This is essential for root cause analysis, especially when dealing with complex integrations across multiple systems. At Sifflet, we see data lineage as a cornerstone of any observability platform.

How does data observability fit into a modern data platform?

Data observability is a critical layer of a modern data platform. It helps monitor pipeline health, detect anomalies, and ensure data quality across your stack. With observability tools like Sifflet, teams can catch issues early, perform root cause analysis, and maintain trust in their analytics and reporting.

What’s the difference between data distribution and data lineage tracking?

Great distinction! Data distribution shows you how values are spread across a dataset, while data lineage tracking helps you trace where that data came from and how it’s moved through your pipeline. Both are essential for root cause analysis, but they solve different parts of the puzzle in a robust observability platform.

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