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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What should I look for when choosing a data observability platform?

Great question! When evaluating a data observability platform, it’s important to focus on real capabilities like root cause analysis, data lineage tracking, and SLA compliance rather than flashy features. Our checklist helps you cut through the noise so you can find a solution that builds trust and scales with your data needs.

Why did Shippeo decide to invest in a data observability solution like Sifflet?

As Shippeo scaled, they faced silent data leaks, inconsistent metrics, and data quality issues that impacted billing and reporting. By adopting Sifflet, they gained visibility into their data pipelines and could proactively detect and fix problems before they reached end users.

Why is a centralized AI governance platform important?

A centralized AI governance platform helps streamline oversight by consolidating model documentation, approval workflows, and audit trails. It also supports SLA compliance and simplifies incident response by making it easier to trace issues back to their root cause using data observability dashboards and telemetry instrumentation.

How does Sifflet support SLA compliance and proactive monitoring?

With real-time metrics and intelligent alerting, Sifflet helps ensure SLA compliance by detecting issues early and offering root cause analysis. Its proactive monitoring features, like dynamic thresholding and auto-remediation suggestions, keep your data pipelines healthy and responsive.

What new investments is Sifflet making after the latest funding round?

We're excited to be investing in four key areas: enhancing our product roadmap, expanding our AI-powered capabilities, growing our North American presence, and accelerating hiring across teams. These efforts will help us continue leading in cloud data observability and better serve our growing customer base.

How does Sifflet help ensure SLA compliance and data reliability?

Sifflet supports SLA compliance by continuously monitoring key data quality metrics and surfacing issues before they impact business decisions. With automated anomaly detection, real-time alerts, and root cause analysis, our observability platform helps teams maintain data reliability and stay ahead of potential SLA breaches.

How does MCP improve root cause analysis in modern data systems?

MCP empowers LLMs to use structured inputs like logs and pipeline metadata, making it easier to trace issues across multiple steps. This structured interaction helps streamline root cause analysis, especially in complex environments where traditional observability tools might fall short. At Sifflet, we’re integrating MCP to enhance how our platform surfaces and explains data incidents.

Can data observability improve collaboration across data teams?

Absolutely! With shared visibility into data flows and transformations, observability platforms foster better communication between data engineers, analysts, and business users. Everyone can see what's happening in the pipeline, which encourages ownership and teamwork around data reliability.

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