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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
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Frequently asked questions

Is it hard to set up the Sifflet and ServiceNow integration?
Not at all! It only takes a few minutes to get started. Just follow our step-by-step integration guide, and you’ll be ready to connect your data observability alerts directly to ServiceNow in no time.
How does Sentinel help reduce alert fatigue in modern data environments?
Sentinel intelligently analyzes metadata like data lineage and schema changes to recommend what really needs monitoring. By focusing on high-impact areas, it cuts down on noise and helps teams manage alert fatigue while optimizing monitoring costs.
What makes traditional data monitoring insufficient for modern retail operations?
Traditional monitoring often relies on batch processing, leading to delays in inventory updates. It also struggles with data silos, lacks robust data quality monitoring, and is mostly reactive. In contrast, modern observability tools provide real-time insights, dynamic thresholding, and predictive analytics monitoring to keep up with fast-paced retail environments.
Why is data observability important for data transformation pipelines?
Great question! Data observability is essential for transformation pipelines because it gives teams visibility into data quality, pipeline performance, and transformation accuracy. Without it, errors can go unnoticed and create downstream issues in analytics and reporting. With a solid observability platform, you can detect anomalies, track data freshness, and ensure your transformations are aligned with business goals.
How does Sifflet help scale dbt environments without compromising data quality?
Great question! Sifflet enhances your dbt environment by adding a robust data observability layer that enforces standards, monitors key metrics, and ensures data quality monitoring across thousands of models. With centralized metadata, automated monitors, and lineage tracking, Sifflet helps teams avoid the usual pitfalls of scaling like ownership ambiguity and technical debt.
How did Sifflet help Meero reduce the time spent on troubleshooting data issues?
Sifflet significantly cut down Meero's troubleshooting time by enabling faster root cause analysis. With real-time alerts and automated anomaly detection, the data team was able to identify and resolve issues in minutes instead of hours, saving up to 50% of their time.
What makes Sifflet stand out among the best data observability tools in 2025?
Great question! Sifflet shines because it treats data observability as both an engineering and a business challenge. Our platform offers full end-to-end coverage, strong business context, and a collaboration layer that helps teams resolve issues faster. Plus, with enterprise-grade security and scalability, Sifflet is built to grow with your data needs.
Can Sifflet support SLA compliance and data governance goals?
Absolutely! Sifflet supports SLA compliance through proactive data quality monitoring and real-time metrics. Its deep metadata integrations and lineage tracking also help organizations enforce data governance policies and maintain trust across the entire data ecosystem.

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