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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

How does data observability differ from traditional data quality monitoring?

Great question! Traditional data quality monitoring focuses on pre-defined rules and tests, but it often falls short when unexpected issues arise. Data observability, on the other hand, provides end-to-end visibility using telemetry instrumentation like metrics, metadata, and lineage. This makes it possible to detect anomalies in real time and troubleshoot issues faster, even in complex data environments.

What is metrics observability and why does it matter for business users?

Metrics observability helps business users trust and understand the KPIs they rely on by making it easy to trace how metrics are defined, calculated, and connected to other data assets. With Sifflet’s observability platform, teams can ensure their business metrics are accurate, reliable, and aligned across departments.

What’s coming next for dbt integration in Sifflet?

We’re just getting started! Soon, you’ll be able to monitor dbt run performance and resource utilization, define monitors in your dbt YAML files, and use custom metadata even more dynamically. These updates will further enhance your cloud data observability and make your workflows even more efficient.

What does the Sifflet and Google Cloud partnership mean for users?

Great question! This partnership allows Google Cloud users to integrate Sifflet’s data observability platform directly within their private cloud environment. That means better visibility, reliability, and trust in your data from ingestion all the way to analytics.

How does integrating dbt with Sifflet improve data observability?

Great question! When you integrate dbt with Sifflet, you unlock a whole new level of data observability. Sifflet enhances visibility into your dbt models by pulling in metadata, surfacing test results, and mapping them into a unified lineage view. This makes it easier to monitor data pipelines, catch issues early, and ensure data reliability across your organization.

Why is combining data catalogs with data observability tools the future of data management?

Combining data catalogs with data observability tools creates a holistic approach to managing data assets. While catalogs help users discover and understand data, observability tools ensure that data is accurate, timely, and reliable. This integration supports better decision-making, improves data reliability, and strengthens overall data governance.

What makes a data observability platform truly end-to-end?

Great question! A true data observability platform doesn’t stop at just detecting issues. It guides you through the full lifecycle: monitoring, alerting, triaging, investigating, and resolving. That means it should handle everything from data quality monitoring and anomaly detection to root cause analysis and impact-aware alerting. The best platforms even help prevent issues before they happen by integrating with your data pipeline monitoring tools and surfacing business context alongside technical metrics.

Who are some of the companies using Sifflet’s observability tools?

We're proud to work with amazing organizations like St-Gobain, Penguin Random House, and Euronext. These enterprises rely on Sifflet for cloud data observability, data lineage tracking, and proactive monitoring to ensure their data is always AI-ready and analytics-friendly.

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