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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet help reduce alert fatigue in data teams?

Sifflet's observability tools are built with smart alerting in mind. By combining dynamic thresholding, impact-aware triage, and anomaly scoring, we help teams focus on what really matters. This reduces noise and ensures that alerts are actionable, leading to faster resolution and better SLA compliance.

What is data observability, and why is it important for companies like Hypebeast?

Data observability is the ability to understand the health, reliability, and quality of data across your ecosystem. For a data-driven company like Hypebeast, it helps ensure that insights are accurate and trustworthy, enabling better decision-making across teams.

How does this integration help with root cause analysis?

By including Fivetran connectors and source assets in the lineage graph, Sifflet gives you full visibility into where data issues originate. This makes it much easier to perform root cause analysis and resolve incidents faster, improving overall data reliability.

How can data observability help improve the happiness of my data team?

Great question! A strong data observability platform helps reduce uncertainty in your data pipelines by providing transparency, real-time metrics, and proactive anomaly detection. When your team can trust the data and quickly identify issues, they feel more confident, empowered, and less stressed, which directly boosts team morale and satisfaction.

What is the Model Context Protocol (MCP), and why is it important for data observability?

The Model Context Protocol (MCP) is a new interface standard developed by Anthropic that allows large language models (LLMs) to interact with tools, retain memory, and access external context. At Sifflet, we're excited about MCP because it enables more intelligent agents that can help with data observability by diagnosing issues, triggering remediation tools, and maintaining context across long-running investigations.

How does Sifflet ensure a user-friendly experience for data teams?

We prioritize user research and apply UX principles like Jacob’s Law to design familiar and intuitive workflows. This helps reduce friction for users working with tools like our Sifflet Insights plugin, which brings real-time metrics and data quality monitoring directly into BI dashboards like Looker and Tableau.

What makes observability scalable across different teams and roles?

Scalable observability works for engineers, analysts, and business stakeholders alike. It supports telemetry instrumentation for developers, intuitive dashboards for analysts, and high-level confidence signals for executives. By adapting to each role without adding friction, observability becomes a shared language across the organization.

What role does real-time data play in modern analytics pipelines?

Real-time data is becoming a game-changer for analytics, especially in use cases like fraud detection and personalized recommendations. Streaming data monitoring and real-time metrics collection are essential to harness this data effectively, ensuring that insights are both timely and actionable.

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