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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Why is data observability important when using ETL or ELT tools?

Data observability is crucial no matter which integration method you use. With ETL or ELT, you're moving and transforming data across multiple systems, which can introduce errors or delays. An observability platform like Sifflet helps you track data freshness, detect anomalies, and ensure SLA compliance across your pipelines. This means fewer surprises, faster root cause analysis, and more reliable data for your business teams.

Is data governance more about culture or tools?

It's a mix of both, but culture plays a big role. As Dan Power puts it, 'culture eats strategy for breakfast.' Even the best observability tools won't succeed without enterprise-wide data literacy and buy-in. That’s why training, user-friendly platforms, and fostering collaboration are just as important as the technology stack you choose.

How can I monitor the health of my ingestion pipelines?

To keep your ingestion pipelines healthy, it's best to use observability tools that offer features like pipeline health dashboards, data quality monitoring, and anomaly detection. These tools provide visibility into data flow, alert you to schema drift, and help with root cause analysis when issues arise.

Is Datadog a good fit for teams focused on data reliability and governance?

Datadog is a strong choice for infrastructure and system observability, but it may not be the best fit for teams focused on data reliability and data governance. While it offers some data quality monitoring through Metaplane, it lacks the business context and advanced data lineage tracking needed to ensure trust in your analytics. For those priorities, a dedicated data observability platform like Sifflet is better equipped.

Why is the traditional approach to data observability no longer enough?

Great question! The old playbook for data observability focused heavily on technical infrastructure and treated data like servers — if the pipeline ran and the schema looked fine, the data was assumed to be trustworthy. But today, data is a strategic asset that powers business decisions, AI models, and customer experiences. At Sifflet, we believe modern observability platforms must go beyond uptime and freshness checks to provide context-aware insights that reflect real business impact.

What kind of health scoring does Adaptavist use for their data assets?

Adaptavist built a platform health dashboard that scores each asset based on data freshness, quality, and reliability. This kind of data profiling helps them prioritize fixes, improve root cause analysis, and ensure continued trust in their analytics pipeline observability.

What makes Sifflet's approach to data pipeline monitoring unique?

We take a holistic, end-to-end approach to data pipeline monitoring. By collecting telemetry across the entire data stack and automatically tracking field-level data lineage, we empower teams to quickly identify issues and understand their downstream impact, making incident response and resolution much more efficient.

Why is metadata so important for modern data monitoring?

Great question! Metadata adds the context that traditional monitoring lacks. It helps you understand not just what failed, but also where, why, and who owns it. By layering in technical, operational, and business metadata, your data monitoring becomes smarter and more actionable—making it easier to maintain data quality and reliability across your stack.

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