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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
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Frequently asked questions

How does Sifflet support data quality monitoring at scale?
Sifflet uses AI-powered dynamic monitors and data validation rules to automate data quality monitoring across your pipelines. It also integrates with tools like Snowflake and dbt to ensure data freshness checks and schema validations are embedded into your workflows without manual overhead.
Why is data quality monitoring so important for data-driven decision-making, especially in uncertain times?
Great question! Data quality monitoring helps ensure that the data you're relying on is accurate, timely and complete. In high-stress or uncertain situations, poor data can lead to poor decisions. By implementing scalable data quality monitoring, including anomaly detection and data freshness checks, you can avoid the 'garbage in, garbage out' problem and make confident, informed decisions.
What role does data lineage play in incident management and alerting?
Data lineage provides visibility into data dependencies, which helps teams assign, prioritize, and resolve alerts more effectively. In an observability platform like Sifflet, this means faster incident response, better alert correlation, and improved on-call management workflows.
How does Sifflet support diversity and innovation in the data observability space?
Diversity and innovation are core values at Sifflet. We believe that a diverse team brings a wider range of perspectives, which leads to more creative solutions in areas like cloud data observability and predictive analytics monitoring. Our culture encourages experimentation and continuous learning, making it a great place to grow.
What kind of insights can I gain by integrating Airbyte with Sifflet?
By integrating Airbyte with Sifflet, you unlock real-time insights into your data pipelines, including data freshness checks, anomaly detection, and complete data lineage tracking. This helps improve SLA compliance, reduces troubleshooting time, and boosts your confidence in data quality and pipeline health.
What are some common reasons data freshness breaks down in a pipeline?
Freshness issues often start with delays in source systems, ingestion bottlenecks, slow transformation jobs, or even caching problems in dashboards. That's why a strong observability platform needs to monitor every stage of the pipeline, from ingestion latency to delivery, to ensure data reliability and timely decision-making.
How does Sifflet’s Freshness Monitor scale across large data environments?
Sifflet’s Freshness Monitor is designed to scale effortlessly. Thanks to our dynamic monitoring mode and continuous scan feature, you can monitor thousands of data assets without manually setting schedules. It’s a smart way to implement data pipeline monitoring across distributed systems and ensure SLA compliance at scale.
How does Sifflet support proactive data pipeline monitoring?
Sifflet’s observability platform offers proactive data pipeline monitoring through extensive monitoring tools, real-time alerts, and historical performance insights. These features help your team stay ahead of issues and ensure your data pipelines are always delivering high-quality, reliable data.

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