Upholding the SLA of your monetized data products

Turn data trust into a competitive advantage by ensuring your external data products meet the highest standards of reliability.

Customer-Facing Data Quality SLAs

Provide irrefutable proof of data reliability to your paying customers, turning "Trust" into a competitive advantage for your data product.

  • Expose real-time data health scores directly to your consumers to build confidence and differentiate your product.
  • Monitor critical external data feeds against strict business SLAs, not just technical thresholds.
  • Transition from reactive apologies to proactive assurances by guaranteeing the data you sell is accurate, fresh, and complete.

Proactive Incident Communication

Detect issues in your external data feeds and notify your clients before they find the error themselves, protecting your brand reputation.

  • Identify anomalies and schema drift in monetized datasets before they are delivered to partners or hit production APIs.
  • Automatically route external-facing incidents to the right domain owners with full business context for immediate triage.
  • Protect your brand equity by eliminating the "silent failures" that erode customer trust and cause churn.

End-to-End Lineage for Data Audits

Maintain a clear, audit-ready trail of where your monetized data came from and how it was transformed to ensure compliance and accuracy.

  • Visually trace data from source systems all the way to external delivery endpoints.
  • Provide automated evidence of compliance for strict regulatory audits, eliminating the need for manual spot-checks.
  • Ensure the integrity of third-party feeds by catching upstream ingestion errors before they impact downstream revenue.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

Is Sifflet planning to offer native support for Airbyte in the future?
Yes, we're excited to share that a native Airbyte connector is in the works! This will make it even easier to integrate and monitor Airbyte pipelines within our observability platform. Stay tuned as we continue to enhance our capabilities around data lineage, automated root cause analysis, and pipeline resilience.
Why is the new join feature in the monitor UI a game changer for data quality monitoring?
The ability to define joins directly in the monitor setup interface means you can now monitor relationships across datasets without writing custom SQL. This is crucial for data quality monitoring because many issues arise from inconsistencies between related tables. Now, you can catch those problems early and ensure better data reliability across your pipelines.
Is Sifflet available for VPC deployment on Google Cloud?
Yes it is! You can deploy Sifflet’s observability platform within your own private Google Cloud environment using VPC deployment, giving you full control over data governance and security.
Can Sifflet integrate with my existing data stack for seamless data pipeline monitoring?
Absolutely! One of Sifflet’s strengths is its seamless integration across your existing data stack. Whether you're working with tools like Airflow, Snowflake, or Kafka, Sifflet helps you monitor your data pipelines without needing to overhaul your infrastructure.
How does data observability support compliance with regulations like GDPR?
Data observability plays a key role in data governance by helping teams maintain accurate documentation, monitor data flows, and quickly detect anomalies. This proactive monitoring ensures that your data stays compliant with regulations like GDPR and HIPAA, reducing the risk of costly fines and audits.
What is passive metadata, and why does it matter for data observability?
Passive metadata is the descriptive information about your data assets, like table names, column types, and ownership details. It may not update in real time, but it's essential for data observability because it provides the structural foundation for cataloging, governance, and lineage tracking. With Sifflet, this metadata powers everything from asset discovery to root cause analysis.
How does Sifflet support real-time metrics and alerting within a data platform?
Sifflet collects and monitors real-time metrics like data freshness, schema changes, and volume anomalies. With dynamic thresholding and real-time alerts via Slack or email, teams can respond quickly and keep their analytics platform running smoothly.
Why is data lineage tracking essential for modern data teams?
Data lineage tracking is key to understanding how data flows through your systems. It helps teams trace anomalies back to their source, identify downstream dependencies, and improve collaboration across departments. This visibility is crucial for maintaining data pipeline monitoring and SLA compliance.