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Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

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Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Data Governance - A Thought Leader's Perspective

A Guide to Assessing your Need for Data Observability

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Frequently asked questions

What is SQL Table Tracer and how does it help with data lineage tracking?

SQL Table Tracer (STT) is a lightweight library that automatically extracts table-level lineage from SQL queries. It identifies both destination and upstream tables, making it easier to understand data dependencies and build reliable data lineage workflows. This is a key component of any effective data observability strategy.

What new dbt metadata can I now see in Sifflet?

You’ll now find key dbt metadata like the last execution timestamp and status directly within the dataset catalog and asset pages. This makes real-time metrics and pipeline health monitoring more accessible and actionable across your observability platform.

What happens when there's a data incident in Sifflet?

When a data incident occurs, Sifflet’s Sage and Forge tools kick in. Sage consolidates all alerts into a clear incident narrative, while Forge recommends fixes based on past resolutions. This streamlines incident management workflows and helps teams restore data trust quickly and efficiently.

Why are retailers turning to data observability to manage inventory better?

Retailers are adopting data observability to gain real-time visibility into inventory across all channels, reduce stock inaccuracies, and avoid costly misalignments between supply and demand. With data observability tools, they can proactively detect issues, monitor data quality, and improve operational efficiency across their data pipelines.

Why is embedding observability tools at the orchestration level important?

Embedding observability tools like Flow Stopper at the orchestration level gives teams visibility into pipeline health before data hits production. This kind of proactive monitoring is key for maintaining data reliability and reducing downtime due to broken pipelines.

Can Sifflet help with root cause analysis when data issues arise?

Absolutely! Sifflet’s field-level data lineage tracking lets you trace data issues from BI dashboards all the way back to source systems. Its AI agent, Sage, even recalls past incidents to suggest likely causes, making root cause analysis faster and more accurate for data engineers and analysts alike.

Why are containers such a big deal in modern data infrastructure?

Containers have become essential in modern data infrastructure because they offer portability, faster deployments, and easier scalability. They simplify the way we manage distributed systems and are a key component in cloud data observability by enabling consistent environments across development, testing, and production.

What role does data observability play in preventing freshness incidents?

Data observability gives you the visibility to detect freshness problems before they impact the business. By combining metrics like data age, expected vs. actual arrival time, and pipeline health dashboards, observability tools help teams catch delays early, trace where things broke down, and maintain trust in real-time metrics.

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