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Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

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Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Get Further

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A Guide to Assessing your Need for Data Observability

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Frequently asked questions

What exactly is data freshness, and why does it matter so much in data observability?

Data freshness refers to how current your data is relative to the real-world events it's meant to represent. In data observability, it's one of the most critical metrics because even accurate data can lead to poor decisions if it's outdated. Whether you're monitoring financial trades or patient records, stale data can have serious business consequences.

Can Sifflet help with root cause analysis when data issues arise?

Absolutely! Sifflet’s field-level data lineage tracking lets you trace data issues from BI dashboards all the way back to source systems. Its AI agent, Sage, even recalls past incidents to suggest likely causes, making root cause analysis faster and more accurate for data engineers and analysts alike.

Can data lineage help with regulatory compliance such as GDPR?

Absolutely. Data lineage supports data governance by mapping data flows and access rights, which is essential for compliance with regulations like GDPR. Features like automated PII propagation help teams monitor sensitive data and enforce security observability best practices.

How can organizations balance the need for data accuracy with the cost of achieving it?

That's a smart consideration! While 100% accuracy sounds ideal, it's often costly and unrealistic. A better approach is to define acceptable thresholds through data validation rules and data profiling. By using observability platforms that support threshold-based alerts and dynamic thresholding, teams can focus on what matters most without over-investing in perfection.

What is data observability and why is it important for modern data teams?

Data observability is the practice of monitoring data as it moves through your pipelines to detect, understand, and resolve issues proactively. It’s crucial because it helps data teams ensure data reliability, improve decision-making, and reduce the time spent firefighting data issues. With the growing complexity of data systems, having a robust observability platform is key to maintaining trust in your data.

What does Sifflet's recent $12.8M Series A funding mean for the future of data observability?

Great question! This funding round, led by EQT Ventures, allows us to double down on our mission to make data more reliable and trustworthy. With this investment, we're expanding our data observability platform, enhancing real-time monitoring capabilities, and growing our presence in EMEA and the US.

Why is data freshness so important for data reliability?

Great question! Data freshness is a key part of data reliability because decisions are only as good as the data they're based on. If your data is outdated or delayed, it can lead to flawed insights and missed opportunities. That's why data freshness checks are a foundational element of any strong data observability strategy.

Will there be live demonstrations of Sifflet’s observability platform?

Absolutely! Our team will be offering hands-on demos that showcase how our observability tools integrate into your workflows. From real-time metrics to data quality monitoring, you’ll get a full picture of how Sifflet boosts data reliability across your stack.

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