Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
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Frequently asked questions

What are some best practices Hypebeast followed for successful data observability implementation?
Hypebeast focused on phased deployment of observability tools, continuous training for all data users, and a strong emphasis on data quality monitoring. These strategies helped ensure smooth adoption and long-term success with their observability platform.
What role did data observability play in improving Meero's data reliability?
Data observability was key to Meero's success in maintaining reliable data pipelines. By using Sifflet’s observability platform, they could monitor data freshness, schema changes, and volume anomalies, ensuring their data remained trustworthy and accurate for business decision-making.
How does Sifflet Insights help improve data quality in my BI dashboards?
Sifflet Insights integrates directly into your BI tools like Looker and Tableau, providing real-time alerts about upstream data quality issues. This ensures you always have accurate and reliable data for your reports, which is essential for maintaining data trust and improving data governance.
What future observability goals has Carrefour set?
Looking ahead, Carrefour plans to expand monitoring to more than 1,500 tables, integrate AI-driven anomaly detection, and implement data contracts and SLA monitoring to further strengthen data governance and accountability.
What types of metadata are captured in a modern data catalog?
Modern data catalogs capture four key types of metadata: technical (schemas, formats), business (definitions, KPIs), operational (usage patterns, SLA compliance), and governance (access controls, data classifications). These layers work together to support data quality monitoring and transparency in data pipelines.
How does Sifflet support root cause analysis when a deviation is detected?
Sifflet combines distribution deviation monitoring with field-level data lineage tracking. This means when an anomaly is detected, you can quickly trace it back to the source and resolve it efficiently. It’s a huge time-saver for teams managing complex data pipeline monitoring.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.
What’s Sifflet’s vision for data observability in 2025?
Our 2025 vision is all about pushing the boundaries of cloud data observability. We're focusing on deeper automation, AI-driven insights, and expanding our observability platform to cover everything from real-time metrics to predictive analytics monitoring. It's about making data operations more resilient, transparent, and scalable.