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Executives

Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

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Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Get Further

Data Governance - A Thought Leader's Perspective

A Guide to Assessing your Need for Data Observability

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Frequently asked questions

What makes observability scalable across different teams and roles?

Scalable observability works for engineers, analysts, and business stakeholders alike. It supports telemetry instrumentation for developers, intuitive dashboards for analysts, and high-level confidence signals for executives. By adapting to each role without adding friction, observability becomes a shared language across the organization.

Why is data observability important for business outcomes?

Data observability helps align technical metrics with strategic business goals. By monitoring real-time metrics and enabling root cause analysis, teams can quickly detect and resolve data issues, reducing downtime and improving decision-making. It’s not just about the data, it’s about the impact that data has on your business.

How does Sifflet help identify performance bottlenecks in dbt models?

Sifflet's dbt runs tab offers deep insights into model execution, cost, and runtime, making it easy to spot inefficiencies. You can also use historical performance data to set up custom dashboards and proactive monitors. This helps with capacity planning and ensures your data pipelines stay optimized and cost-effective.

Can data lineage help with regulatory compliance like GDPR?

Absolutely. Governance lineage, a key type of data lineage, tracks ownership, access controls, and data classifications. This makes it easier to demonstrate compliance with regulations like GDPR and SOX by showing how sensitive data is handled across your stack. It's a critical component of any data governance strategy and helps reduce audit preparation time.

What role does data lineage tracking play in managing complex dbt pipelines?

Data lineage tracking is essential when your dbt projects grow in size and complexity. Sifflet provides a unified, metadata-rich lineage graph that spans your entire data stack, helping you quickly perform root cause analysis and impact assessments. This visibility is crucial for maintaining trust and transparency in your data pipelines.

What is data governance and why does it matter for modern businesses?

Data governance is a framework of policies, roles, and processes that ensure data is accurate, secure, and used responsibly across an organization. It brings clarity and accountability to data management, helping teams trust the data they use, stay compliant with regulations, and make confident decisions. When paired with data observability tools, governance ensures data remains reliable and actionable at scale.

How does data observability fit into a modern data platform?

Data observability is a critical layer of a modern data platform. It helps monitor pipeline health, detect anomalies, and ensure data quality across your stack. With observability tools like Sifflet, teams can catch issues early, perform root cause analysis, and maintain trust in their analytics and reporting.

Can Sifflet help with root cause analysis when data issues arise?

Absolutely! Sifflet’s field-level data lineage tracking lets you trace data issues from BI dashboards all the way back to source systems. Its AI agent, Sage, even recalls past incidents to suggest likely causes, making root cause analysis faster and more accurate for data engineers and analysts alike.

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