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Executives

Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

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Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Get Further

Data Governance - A Thought Leader's Perspective

A Guide to Assessing your Need for Data Observability

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Frequently asked questions

What role does data quality monitoring play in a successful data management strategy?

Data quality monitoring is essential for maintaining the integrity of your data assets. It helps catch issues like missing values, inconsistencies, and outdated information before they impact business decisions. Combined with data observability, it ensures that your data catalog reflects trustworthy, high-quality data across the pipeline.

Why is data categorization important for data governance and compliance?

Effective data categorization is essential for data governance and compliance because it helps identify sensitive data like PII, ensuring the correct protection policies are applied. With Sifflet’s classification tags, governance teams can easily locate and safeguard sensitive information, supporting GDPR data monitoring and overall data security compliance.

What role does Sifflet’s data catalog play in observability?

Sifflet’s data catalog acts as the central hub for your data ecosystem, enriched with metadata and classification tags. This foundation supports cloud data observability by giving teams full visibility into their assets, enabling better data lineage tracking, telemetry instrumentation, and overall observability platform performance.

What role does MCP play in improving data quality monitoring?

MCP enables LLMs to access structured context like schema changes, validation rules, and logs, making it easier to detect and explain data quality issues. With tool calls and memory, agents can continuously monitor pipelines and proactively alert teams when data quality deteriorates. This supports better SLA compliance and more reliable data operations.

What is dbt Impact Analysis and how does it help with data observability?

dbt Impact Analysis is a new feature from Sifflet that automatically comments on GitHub or GitLab pull requests with a list of impacted assets when a dbt model is changed. This helps teams enhance their data observability by understanding downstream effects before changes go live.

What kind of visibility does Sifflet provide for Airflow DAGs?

Sifflet offers a clear view of DAG run statuses and their potential impact on the rest of your data pipeline. Combined with data lineage tracking, it gives you full transparency, making root cause analysis and incident response much easier.

What should I consider when choosing a data observability tool?

When selecting a data observability tool, consider your data stack, team size, and specific needs like anomaly detection, metrics collection, or schema registry integration. Whether you're looking for open source observability options or a full-featured commercial platform, make sure it supports your ecosystem and scales with your data operations.

Why is a metadata control plane important in modern data observability?

A metadata control plane brings together technical metrics and business context by leveraging metadata across your stack. This enables better decision-making, reduces alert fatigue, and supports SLA compliance by giving teams a single source of truth for pipeline health and data reliability.

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