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Data Leader

Transform your data and analytics strategy and pave the way for AI by upleveling data quality, trust, reliability and overall team efficiency.

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Data Quality and Trust

Sifflet makes it possible to establish trust in data across your organization thanks to real time monitoring of data quality, completeness, and accuracy.

Operational Efficiency

Increase your team’s operational efficiency. Sifflet reduces the time your data teams spend on manual quality checks and troubleshooting. It also enables proactive issue resolution before problems cause downstream systems.

Risk and Compliance Management

Manage data risk and compliance. Sifflet helps you document and monitor data access patterns and potential security risks.

Drive Innovation and Enable AI

Sifflet’s data observability platform delivers the performance you need to keep data quality and reliability at peak, paving the way for game-changing digital capabilities and products.

Augment Your Team’s Productivity and Effectiveness

Data engineers, data analysts and data scientists are critical to your business’s most strategic work. Sifflet augments their productivity by giving them back hundreds of hours spent on mundane reliability or accuracy tasks. Everyone’s more effective with data observability.

See Value From Day One

Sifflet connects to hundreds of tools already in your stack and offers out of the box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Data Governance - A Thought Leader's Perspective

A Guide to Assessing your Need for Data Observability

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Frequently asked questions

Can Sifflet integrate with my existing data stack for seamless data pipeline monitoring?

Absolutely! One of Sifflet’s strengths is its seamless integration across your existing data stack. Whether you're working with tools like Airflow, Snowflake, or Kafka, Sifflet helps you monitor your data pipelines without needing to overhaul your infrastructure.

Why is data observability important when using ETL or ELT tools?

Data observability is crucial no matter which integration method you use. With ETL or ELT, you're moving and transforming data across multiple systems, which can introduce errors or delays. An observability platform like Sifflet helps you track data freshness, detect anomalies, and ensure SLA compliance across your pipelines. This means fewer surprises, faster root cause analysis, and more reliable data for your business teams.

What if I use tools that aren’t natively supported by Sifflet?

No worries at all! With Sifflet’s Universal Connector API, you can integrate data from virtually any source. This flexibility means you can monitor your entire data ecosystem and maintain full visibility into your data pipeline monitoring, no matter what tools you're using.

What are some best practices Hypebeast followed for successful data observability implementation?

Hypebeast focused on phased deployment of observability tools, continuous training for all data users, and a strong emphasis on data quality monitoring. These strategies helped ensure smooth adoption and long-term success with their observability platform.

Is data governance more about culture or tools?

It's a mix of both, but culture plays a big role. As Dan Power puts it, 'culture eats strategy for breakfast.' Even the best observability tools won't succeed without enterprise-wide data literacy and buy-in. That’s why training, user-friendly platforms, and fostering collaboration are just as important as the technology stack you choose.

What are some signs that our organization might need better data observability?

If your team struggles with delayed dashboards, inconsistent metrics, or unclear data lineage, it's likely time to invest in a data observability solution. At Sifflet, we even created a simple diagnostic to help you assess your data temperature. Whether you're in a 'slow burn' or a 'five alarm fire' state, we can help you improve data reliability and pipeline health.

What are some common consequences of bad data?

Bad data can lead to a range of issues including financial losses, poor strategic decisions, compliance risks, and reduced team productivity. Without proper data quality monitoring, companies may struggle with inaccurate reports, failed analytics, and even reputational damage. That’s why having strong data observability tools in place is so critical.

Why should I consider switching from Splunk to a dedicated data observability platform?

Great question! While Splunk Observability Cloud is excellent for system-level telemetry like uptime and latency, it doesn't cover the data layer. A dedicated data observability platform like Sifflet gives you full visibility into data quality, lineage, freshness, and anomalies, so you can trust the insights powering your dashboards and models.

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