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See the Whole Picture with Sifflet and Snowflake

Your AI is only as good as the Data feeding it.

Sifflet is the control plane for Data and AI — enhanced by business context, run by humans and agents. Built for Snowflake from the ground up.

One control plane. The whole stack.

SEE EVERY ASSET, EVERY DEPENDENCY. Column-level lineage from your sources, through Snowflake, into every dashboard, model, and AI system that consumes the data.

THREE AGENTS ON YOUR DATA TEAM. Sentinel finds what's broken before your business does. Sage explains why — tracing root cause across Snowflake, dbt, Airflow, and your BI tools in seconds. Forge fixes it with human approval at every step.

BUILT FOR THE REGULATED ENTERPRISE. Metadata-only architecture. No data egress. SOC 2 Type II and ISO 27001. Deploy fully managed or in your VPC — or buy directly with your Snowflake committed spend.

Deep Integration with Snowflake

Sifflet enhances the observability of your Snowflake stack by letting you:

Prioritize What Matters Most

Not every broken table is worth a PagerDuty alert. Sentinel auto-generates and tunes monitors from your Snowflake metadata, query patterns, and lineage — no manual rule-writing. 50+ templates covering freshness, volume, schema, distribution, format, and referential integrity.

Map Lineage with Business Logic

See exactly how data flows from your sources, through Snowflake, into every dashboard and AI model that depends on it. Column-level, field-level, end-to-end. Sifflet's Declarative Assets & Lineage API tells you not just what broke, but what decision is now at risk and who needs to know.

Root Cause in Seconds, Not Hours

When a Looker dashboard breaks, Sage traces it back through dbt, Airflow, and Snowflake to the actual upstream change — in seconds. Uses Snowflake Time Travel for point-in-time root cause and drift detection.

Fix It with Confidence

Forge proposes and executes remediation — schema fixes, monitor updates, alert routing, data backfills — with human-in-the-loop approval at every step. And the Sifflet MCP Server lets you query your observability layer from Claude, Cursor, or any MCP client, so your AI tools know what data is safe to use, in real time.

Snowflake-specific assets

Sifflet supports multiple Snowflake-specific objects, like streams and stages, for exhaustive coverage.

Usage and Snowflake metadata

Get detailed statistics about the usage of your Snowflake assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from Snowflake.

Field-level lineage

Have a detailed understanding of how data flows through your platform via field-level end-to-end lineage for Snowflake.

Built for Modern Data Teams on Snowflake

  • Trusted by Snowflake-Centric Enterprises Across Europe and the U.S.
  • Native integration with Snowflake’s metadata and query engine
  • Designed for scale, trust, and business alignment

“With Sifflet, we don’t just detect anomalies in Snowflake. We understand their real-world impact, and we act before anyone downstream even notices.”
Head of Data Governance, European Retail Leader

Perfect For…

  • Data Engineers — stop firefighting. Sentinel monitors automatically, Sage finds root cause fast.
  • Data Leaders — full visibility from sources to AI models. Know which decisions are at risk before the business does.
  • Governance & Risk Teams — metadata-only architecture, SOC 2 Type II, ISO 27001, no data egress.
  • AI & ML Teams — your AI is only as good as the data feeding it. Sifflet is the trust layer between your Snowflake data and your models.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

Can Sifflet help me monitor data drift and anomalies beyond what dbt offers?
Absolutely! While dbt is fantastic for defining tests, Sifflet takes it further with advanced data drift detection and anomaly detection. Our platform uses intelligent monitoring templates that adapt to your data’s behavior, so you can spot unexpected changes like missing rows or unusual values without setting manual thresholds.
What’s Sifflet’s vision for data observability in 2025?
Our 2025 vision is all about pushing the boundaries of cloud data observability. We're focusing on deeper automation, AI-driven insights, and expanding our observability platform to cover everything from real-time metrics to predictive analytics monitoring. It's about making data operations more resilient, transparent, and scalable.
Why is the traditional approach to data observability no longer enough?
Great question! The old playbook for data observability focused heavily on technical infrastructure and treated data like servers — if the pipeline ran and the schema looked fine, the data was assumed to be trustworthy. But today, data is a strategic asset that powers business decisions, AI models, and customer experiences. At Sifflet, we believe modern observability platforms must go beyond uptime and freshness checks to provide context-aware insights that reflect real business impact.
When should companies start implementing data quality monitoring tools?
Ideally, data quality monitoring should begin as early as possible in your data journey. As Dan Power shared during Entropy, fixing issues at the source is far more efficient than tracking down errors later. Early adoption of observability tools helps you proactively catch problems, reduce manual fixes, and improve overall data reliability from day one.
How do JOIN strategies affect query execution and data observability?
JOINs can be very resource-intensive if not used correctly. Choosing the right JOIN type and placing conditions in the ON clause helps reduce unnecessary data processing, which is key for effective data observability and real-time metrics tracking.
Can SQL Table Tracer be integrated into a broader observability platform?
Absolutely! SQL Table Tracer is designed with a minimal API and modular architecture, making it easy to plug into larger observability platforms. It provides the foundational data needed for building features like data lineage tracking, pipeline health dashboards, and SLA monitoring.
How does Sifflet Insights help improve data quality in my BI dashboards?
Sifflet Insights integrates directly into your BI tools like Looker and Tableau, providing real-time alerts about upstream data quality issues. This ensures you always have accurate and reliable data for your reports, which is essential for maintaining data trust and improving data governance.
How can I monitor AI models for issues like bias or model drift after deployment?
To monitor AI models effectively, you’ll want to use a robust observability platform that includes anomaly detection, data drift detection, and real-time alerts. These observability tools help you catch deviations early, so you can take action before they impact users or violate compliance standards.

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