Solution by Persona

Business Teams

Data User

Take control of your decisions. Sifflet gives business users unmatched clarity and trust in their data, driving smarter actions with ease.

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Data Freshness and Reliability

Sifflet gives data users visibility into when data was last updated, and alerts when source data changes unexpectedly, so you’ll always know the status of your numbers.

Self-Service Troubleshooting

Vetting data quality has often been tough. Sifflet makes it easier and simpler to trace unusual values thanks to data lineage, and get historical context of data changes and updates.

Analysis Confidence

You’ll be able to analyze numbers with confidence thanks to knowledge of who owns and maintains different data assets and verify data accuracy before sharing insights.

Superior Insights. Check.

Sifflet makes it easier to gain strategic insights about your market, products, and customers. By ensuring the highest levels of data quality, your teams can make the best possible strategic decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

Never Question Your Numbers Again.

Sifflet gives you the ultimate confidence in your data products and dashboards. By ensuring that your data is monitored and triaged night and day, you can always be sure of the freshness, accuracy, and quality of your numbers.

See Value From Day One.

Sifflet connects to hundreds of tools already in your stack and offers out-of-the-box monitors and tooling so you can start seeing value from day one.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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How Carrefour transformed Data Quality

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Frequently asked questions

How does Sifflet support enterprises with data pipeline monitoring?

Sifflet provides a comprehensive observability platform that monitors the health of data pipelines through features like pipeline error alerting, data freshness checks, and ingestion latency tracking. This helps teams identify issues early and maintain SLA compliance across their data workflows.

What’s new in Sifflet’s data quality monitoring capabilities?

We’ve rolled out several powerful updates to help you monitor data quality more effectively. One highlight is our new referential integrity monitor, which ensures logical consistency between tables, like verifying that every order has a valid customer ID. We’ve also enhanced our Data Quality as Code framework, making it easier to scale monitor creation with templates and for-loops.

What makes Datadog and Splunk suitable for real-time data observability?

Both Datadog and Splunk excel at real-time telemetry instrumentation. They capture logs, metrics, and traces across applications, pipelines, and infrastructure. This real-time detection and unified observability platform make them great for environments where data reliability depends on fast incident detection and root cause analysis.

What exactly is data freshness, and why does it matter so much in data observability?

Data freshness refers to how current your data is relative to the real-world events it's meant to represent. In data observability, it's one of the most critical metrics because even accurate data can lead to poor decisions if it's outdated. Whether you're monitoring financial trades or patient records, stale data can have serious business consequences.

Why is data observability becoming so important for businesses in 2025?

Great question! As Salma Bakouk shared in our recent webinar, data observability is critical because it builds trust and reliability across your data ecosystem. With poor data quality costing companies an average of $13 million annually, having a strong observability platform helps teams proactively detect issues, ensure data freshness, and align analytics efforts with business goals.

How does Sifflet support data pipeline monitoring for teams using dbt?

Sifflet gives you end-to-end visibility into your data pipelines, including those built with dbt. With features like pipeline health dashboards, data freshness checks, and telemetry instrumentation, your team can monitor pipeline performance and ensure SLA compliance with confidence.

How does Sifflet help optimize Data as a Product initiatives?

Sifflet enhances DaaP initiatives by providing comprehensive data observability dashboards, real-time metrics, and anomaly detection. It streamlines data pipeline monitoring and supports proactive data quality checks, helping teams ensure their data products are accurate, well-governed, and ready for use or monetization.

What is a 'Trust OS' and how does it relate to data governance?

A Trust OS is an intelligent metadata layer where data contracts are enriched with real-time observability signals. It combines lineage awareness, semantic context, and predictive validation to ensure data reliability at scale. This approach elevates data governance by embedding trust directly into the technical fabric of your data pipelines, not just documentation.

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