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Pricing
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Build data trust at your own pace, from first monitors to enterprise-wide observability.
Got Snowflake credits sitting around? You can use them here.
Let’s chat about how it works.
Entry
Growth
Enterprise
Number of Assets Monitored
Up to 500
Up to 1,000
1,000+ (scales flexibly)
Great for...
Small but mighty data teams
Cross-functional data teams
Large, regulated or complex organizations
Procurement Process
Self-Serve/Marketplaces
Sales-Assisted/Marketplaces
Direct Enterprise Sales or Channel
What you'll get
Core Data Observability & Catalog
(Fundamental metrics: freshness, schema, volume, custom metrics...)
Business-Aware Lineage & Impact Analysis
Automated Root-Cause Analysis
AI-Powered Incident Management
Advanced Governance
(RBAC, Audit logs...)
Data Observability Agent
SSO
Snowflake/BigQuery/S3 Data Sharing
Early Access to Upcoming Data Observability Agents
Pipeline Monitoring
Deployment
Deployment Type
SaaS
SaaS
SaaS/Hybrid/Self-hosted
SLA & Support
Standard
Priority
Enterprise (24/7, white-glove)
Onboarding & Success Program
Guided
Dedicated
Enterprise (including executive sponsorship)












What Our Customers Say
See Sifflet in action!
Curious about how Sifflet can transform the way your team works with data?
Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Looking for more?

Customer Story
Automating Data Quality at Scale: Inside Penguin Random House’s Sifflet Implementation

Blogpost
Data Observability, Five Years In: Why the Old Playbook Doesn’t Work Anymore
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Checklist
Access this (really) free checklist that helps you pick a data observability platform that pays off in speed, trust & measurable impact.

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Frequently asked questions
How has the shift from ETL to ELT improved performance?
The move from ETL to ELT has been all about speed and flexibility. By loading raw data directly into cloud data warehouses before transforming it, teams can take advantage of powerful in-warehouse compute. This not only reduces ingestion latency but also supports more scalable and cost-effective analytics workflows. It’s a big win for modern data teams focused on performance and throughput metrics.
How does data observability support MLOps and AI initiatives at Hypebeast?
Data observability plays a key role in Hypebeast’s MLOps strategy by monitoring data quality from ML models before it reaches dashboards or decision systems. This ensures that AI-driven insights are trustworthy and aligned with business goals.
Why isn't infrastructure monitoring enough to ensure data reliability?
Great question! Infrastructure tools like Datadog are excellent at monitoring system uptime, server health, and network performance, but they lack visibility into the actual content of your data. That means they can’t catch silent data issues like null values or schema changes that break downstream dashboards. That’s where a data observability platform like Sifflet comes in—it ensures your data is accurate, complete, and trustworthy, not just delivered on time.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.
What are some best practices Hypebeast followed for successful data observability implementation?
Hypebeast focused on phased deployment of observability tools, continuous training for all data users, and a strong emphasis on data quality monitoring. These strategies helped ensure smooth adoption and long-term success with their observability platform.
How does Sifflet help reduce AI bias and improve model fairness?
Reducing AI bias starts with understanding your data. Sifflet’s observability platform gives you deep visibility into data sources, transformations, and quality. By tracking data lineage and applying data profiling, teams can identify and correct biased inputs before they affect model outcomes. This transparency helps build more ethical and reliable AI systems.
What role does Sifflet’s data catalog play in observability?
Sifflet’s data catalog acts as the central hub for your data ecosystem, enriched with metadata and classification tags. This foundation supports cloud data observability by giving teams full visibility into their assets, enabling better data lineage tracking, telemetry instrumentation, and overall observability platform performance.
How does Sifflet help with data lineage tracking?
Sifflet offers detailed data lineage tracking at both the table and field level. You can easily trace data upstream and downstream, which helps avoid unexpected issues when making changes. This transparency is key for data governance and ensuring trust in your analytics pipeline.




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