Solution by Platform

BigQuery

Google BigQuery

Integrate Sifflet with BigQuery to monitor all table types, access field-level lineage, enrich metadata, and gain actionable insights for an optimized data observability strategy.

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Metadata-based monitors and optimized queries

Sifflet leverages BigQuery's metadata APIs and relies on optimized queries, ensuring minimal costs and efficient monitor runs.

Usage and BigQuery metadata

Get detailed statistics about the usage of your BigQuery assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from BigQuery.

Field-level lineage

Have a complete understanding of how data flows through your platform via field-level end-to-end lineage for BigQuery.

External table support

Sifflet can monitor external BigQuery tables to ensure the quality of data in other systems like Google Cloud BigTable and Google Cloud Storage

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Data Observability for your data stack with Google BigQuery

Optimize Data Quality in BigQuery with Actionable Insights for Trust and Efficiency

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What are some common reasons data freshness breaks down in a pipeline?

Freshness issues often start with delays in source systems, ingestion bottlenecks, slow transformation jobs, or even caching problems in dashboards. That's why a strong observability platform needs to monitor every stage of the pipeline, from ingestion latency to delivery, to ensure data reliability and timely decision-making.

What’s the main difference between ETL and ELT?

Great question! While both ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) are data integration methods, the key difference lies in the order of operations. ETL transforms data before loading it into a data warehouse, whereas ELT loads raw data first and transforms it inside the warehouse. ELT has become more popular with the rise of cloud data warehouses like Snowflake and BigQuery, which offer scalable storage and computing power. If you're working with large volumes of data, ELT might be the better fit for your data pipeline monitoring strategy.

What role did data observability play in Carrefour’s customer engagement strategy?

Data observability was crucial in maintaining high data quality for loyalty programs and marketing campaigns. With real-time metrics and anomaly detection in place, Carrefour was able to improve customer satisfaction and retention through more accurate and timely insights.

How does Sifflet support data teams in improving data pipeline monitoring?

Sifflet’s observability platform offers powerful features like anomaly detection, pipeline error alerting, and data freshness checks. We help teams stay on top of their data workflows and ensure SLA compliance with minimal friction. Come chat with us at Booth Y640 to learn more!

What’s a real-world example of Dailymotion using real-time metrics to drive business value?

One standout example is their ad inventory forecasting tool. By embedding real-time metrics into internal tools, sales teams can plan campaigns more precisely and avoid last-minute scrambles. It’s a great case of using data to improve both accuracy and efficiency.

Why did Adaptavist choose Sifflet over other observability tools?

Callum and his team were impressed by how quickly Sifflet’s cross-repo data lineage tracking gave them visibility into their pipelines. Within days, they had a working proof of concept and were debugging in minutes instead of days. The unified view across their stack made Sifflet the right fit for scaling data observability across teams.

Why should data teams care about data lineage tracking?

Data lineage tracking is a game-changer for data teams. It helps you understand how data flows through your systems and what downstream processes depend on it. When something breaks, lineage reveals the blast radius—so instead of just knowing a table is late, you’ll know it affects marketing campaigns or executive reports. It’s a critical part of any observability platform that wants to move from reactive to proactive.

What’s the difference between AI governance and data governance?

AI governance and data governance are both essential, but they serve different purposes. Data governance focuses on the quality, security, and availability of data inputs, while AI governance oversees the behavior and outcomes of models using that data. Together, they ensure reliable, transparent, and compliant AI systems across the data lifecycle.

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