Solution by Platform

BigQuery

Google BigQuery

Integrate Sifflet with BigQuery to monitor all table types, access field-level lineage, enrich metadata, and gain actionable insights for an optimized data observability strategy.

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Metadata-based monitors and optimized queries

Sifflet leverages BigQuery's metadata APIs and relies on optimized queries, ensuring minimal costs and efficient monitor runs.

Usage and BigQuery metadata

Get detailed statistics about the usage of your BigQuery assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from BigQuery.

Field-level lineage

Have a complete understanding of how data flows through your platform via field-level end-to-end lineage for BigQuery.

External table support

Sifflet can monitor external BigQuery tables to ensure the quality of data in other systems like Google Cloud BigTable and Google Cloud Storage

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Data Observability for your data stack with Google BigQuery

Optimize Data Quality in BigQuery with Actionable Insights for Trust and Efficiency

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does data observability support effective AI governance?

Great question! Data observability plays a crucial role in AI governance by helping teams continuously monitor model behavior, detect data drift or concept drift, and ensure outputs remain fair and explainable. With tools like data lineage tracking and real-time metrics, observability helps verify that AI systems operate within approved policies, making governance not just a policy but a practice.

Why is data observability becoming a business imperative in industries like finance and logistics?

In sectors like financial services, insurance, and logistics, data reliability isn't just a technical concern, it's a compliance and operational necessity. A single data incident can lead to regulatory risks or business disruption. That's why data observability platforms like Sifflet are being adopted to ensure data quality, monitor pipelines in real time, and maintain SLA compliance.

How does data observability help detect data volume issues?

Data observability provides visibility into your pipelines by tracking key metrics like row counts, duplicates, and ingestion patterns. It acts as an early warning system, helping teams catch volume anomalies before they affect dashboards or ML models. By using a robust observability platform, you can ensure that your data is consistently complete and trustworthy.

How does Sifflet support both technical and business teams?

Sifflet is designed to bridge the gap between data engineers and business users. It combines powerful features like automated anomaly detection, data lineage, and context-rich alerting with a no-code interface that’s accessible to non-technical teams. This means everyone—from analysts to execs—can get real-time metrics and insights about data reliability without needing to dig through logs or write SQL. It’s observability that works across the org, not just for the data team.

What kind of monitoring should I set up after migrating to the cloud?

After migration, continuous data quality monitoring is a must. Set up real-time alerts for data freshness checks, schema changes, and ingestion latency. These observability tools help you catch issues early and keep your data pipelines running smoothly.

What exactly is data observability, and how is it different from traditional data monitoring?

Great question! Data observability goes beyond traditional data monitoring by not only detecting when something breaks in your data pipelines, but also understanding why it matters. While monitoring might tell you a pipeline failed, data observability connects that failure to business impact—like whether your CFO’s dashboard is now showing outdated numbers. It's about trust, context, and actionability.

How does Sifflet support root cause analysis when a deviation is detected?

Sifflet combines distribution deviation monitoring with field-level data lineage tracking. This means when an anomaly is detected, you can quickly trace it back to the source and resolve it efficiently. It’s a huge time-saver for teams managing complex data pipeline monitoring.

How does Sifflet help with root cause analysis when something breaks in a data pipeline?

When a data issue arises, Sifflet gives you the context you need to act fast. Our observability platform connects the dots across your data stack—tracking lineage, surfacing schema changes, and highlighting impacted assets. That makes root cause analysis much easier, whether you're dealing with ingestion latency or a failed transformation job. Plus, our AI helps explain anomalies in plain language.

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