Solution by Platform

BigQuery

Google BigQuery

Integrate Sifflet with BigQuery to monitor all table types, access field-level lineage, enrich metadata, and gain actionable insights for an optimized data observability strategy.

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Metadata-based monitors and optimized queries

Sifflet leverages BigQuery's metadata APIs and relies on optimized queries, ensuring minimal costs and efficient monitor runs.

Usage and BigQuery metadata

Get detailed statistics about the usage of your BigQuery assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from BigQuery.

Field-level lineage

Have a complete understanding of how data flows through your platform via field-level end-to-end lineage for BigQuery.

External table support

Sifflet can monitor external BigQuery tables to ensure the quality of data in other systems like Google Cloud BigTable and Google Cloud Storage

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Data Observability for your data stack with Google BigQuery

Optimize Data Quality in BigQuery with Actionable Insights for Trust and Efficiency

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Is there a data observability platform that supports both business and technical users?

Yes, Sifflet is designed to be accessible for both business stakeholders and data engineers. It offers intuitive interfaces for no-code monitor creation, context-rich alerts, and field-level data lineage tracking. This democratizes data quality monitoring and helps teams across the organization stay aligned on data health and pipeline performance.

Can Sifflet help me trace how data moves through my pipelines?

Absolutely! Sifflet’s data lineage tracking gives you a clear view of how data flows and transforms across your systems. This level of transparency is crucial for root cause analysis and ensuring data governance standards are met.

How can data observability support a strong data governance strategy?

Data observability complements data governance by continuously monitoring data pipelines for issues like data drift, freshness problems, or anomalies. With an observability platform like Sifflet, teams can proactively detect and resolve data quality issues, enforce data validation rules, and gain visibility into pipeline health. This real-time insight helps governance policies work in practice, not just on paper.

Why is a metadata control plane important in modern data observability?

A metadata control plane brings together technical metrics and business context by leveraging metadata across your stack. This enables better decision-making, reduces alert fatigue, and supports SLA compliance by giving teams a single source of truth for pipeline health and data reliability.

Can Flow Stopper work with tools like Airflow and Snowflake?

Absolutely! Flow Stopper supports integration with popular tools like Airflow for orchestration and Snowflake for storage. It can run anomaly detection and data validation rules mid-pipeline, helping ensure data quality as it moves through your stack.

What are the main differences between ETL and ELT for data integration?

ETL (Extract, Transform, Load) transforms data before storing it, while ELT (Extract, Load, Transform) loads raw data first, then transforms it. With modern cloud storage, ELT is often preferred for its flexibility and scalability. Whichever method you choose, pairing it with strong data pipeline monitoring ensures smooth operations.

How does a metadata catalog improve data quality monitoring?

A metadata catalog plays a key role in data quality monitoring by automatically ingesting quality metrics such as completeness, consistency, and freshness. It surfaces these insights in real time so users can quickly assess whether a dataset is trustworthy for reporting or analysis. Combined with observability tools, it helps teams maintain high data reliability across the board.

How does Datadog handle data observability after acquiring Metaplane?

After acquiring Metaplane, Datadog integrated basic data observability features like data freshness checks, schema change detection, and column-level lineage into its platform. This allows DevOps and data teams to monitor pipeline health within the same interface. However, it still falls short in offering business-aware observability, which means it might not catch content-level issues that impact downstream analytics or decision-making.

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