Solution by Platform

BigQuery

Google BigQuery

Integrate Sifflet with BigQuery to monitor all table types, access field-level lineage, enrich metadata, and gain actionable insights for an optimized data observability strategy.

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Metadata-based monitors and optimized queries

Sifflet leverages BigQuery's metadata APIs and relies on optimized queries, ensuring minimal costs and efficient monitor runs.

Usage and BigQuery metadata

Get detailed statistics about the usage of your BigQuery assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from BigQuery.

Field-level lineage

Have a complete understanding of how data flows through your platform via field-level end-to-end lineage for BigQuery.

External table support

Sifflet can monitor external BigQuery tables to ensure the quality of data in other systems like Google Cloud BigTable and Google Cloud Storage

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Data Observability for your data stack with Google BigQuery

Optimize Data Quality in BigQuery with Actionable Insights for Trust and Efficiency

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What’s next for data observability at Sifflet?

We’re focused on solving the next generation of challenges, like hybrid environments, end-to-end data lineage tracking, and scaling data trust. Whether it's batch data observability or real-time pipeline monitoring, our mission is to help organizations build resilient, transparent, and future-proof data stacks.

How can I track the success of my data team?

Define clear success KPIs that support ROI, such as improvements in SLA compliance, reduction in ingestion latency, or increased data reliability. Using data observability dashboards and pipeline health metrics can help you monitor progress and communicate value to stakeholders. It's also important to set expectations early and maintain strong internal communication.

What are the main differences between ETL and ELT for data integration?

ETL (Extract, Transform, Load) transforms data before storing it, while ELT (Extract, Load, Transform) loads raw data first, then transforms it. With modern cloud storage, ELT is often preferred for its flexibility and scalability. Whichever method you choose, pairing it with strong data pipeline monitoring ensures smooth operations.

What is data observability and why is it important?

Data observability is the ability to monitor, understand, and troubleshoot data systems using real-time metrics and contextual insights. It's important because it helps teams detect and resolve issues quickly, ensuring data reliability and reducing the risk of bad data impacting business decisions.

How does Sifflet maintain visual and interaction consistency across its observability platform?

We use a reusable component library based on atomic design principles, along with UX writing guidelines to ensure consistent terminology. This helps users quickly understand telemetry instrumentation, metrics collection, and incident response workflows without needing to relearn interactions across different parts of the platform.

How does Acceldata support data pipeline monitoring in complex environments?

Acceldata is built for enterprises with hybrid or multi-system environments. It offers deep data pipeline monitoring by tracking everything from infrastructure health to storage and compute usage. This full-stack approach helps teams detect issues early, manage cost, and ensure SLA compliance across sprawling data ecosystems.

What metrics should I track to assess the health of AI systems?

To assess AI health, track metrics like Mean Time to Detection (MTTD), Mean Time to Resolution (MTTR), and data freshness checks. These metrics, combined with robust data pipeline monitoring and anomaly scoring, give you a clear view into model performance and governance effectiveness over time.

How does reverse ETL fit into the modern data stack?

Reverse ETL is a game-changer for operational analytics. It moves data from your warehouse back into business tools like CRMs or marketing platforms. This enables teams across the organization to act on insights directly from the data warehouse. It’s a perfect example of how data integration has evolved to support autonomy and real-time metrics in decision-making.

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