Product

Show Your %%Data Stack%% Who’s Boss.

Sifflet’s platform is powered by AI to tackle the sheer volume and complexity of the modern data stack.

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Augmented Assistance

Let AI help you speed things up. Sifflet is designed to reduce tedious tasks - like generating metadata descriptions or correcting SQL - with the click of a button.

No Coding Skills Required

Not an engineer? Not a problem. Describe what kind of monitors you’d like and Sifflet takes care of the rest.

Smart Alerts

Sifflet uses AI to optimize monitoring coverage and avoid alert fatigue by sending you the right alerts at the right time.

ADAPT

%%Dynamic%% Monitors

Monitors that get smarter as they go.

AI that creates monitors based on your prompts
Monitoring that learns from historical and on-going data
Detects anomalies in real time, adapts to trends, and sends meaningful alerts

ASSIST

Building Rich %%Metadata%%

Say goodbye to creating metadata manually.

AI-generated column and asset descriptions.
Automatic classification for the data in your fields.

%%Easy%% Monitor Creation

Create monitors, monitor names and descriptions effortlessly.

Monitor configuration, title and description suggestions.
SQL correction.
Regex suggestions
Monitor of Monitoring Accuracy (MoMA) suggestions

Tame Your Stack. %%Scale Your Smarts.%%

Sifflet’s AI-powered features help you show your stack who’s boss. Augment your team’s capabilities and make data observability everyone’s business.

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Data Users

Thanks to AI, there’s no need to wait for the data engineering team to adapt, create or fix a monitor. Your monitors can also adapt to changes in seasonal trends.

Data Engineers

Sifflet’s AI helps reduce manual work on tedious, repetitive tasks and gives your data users self-serve tools instead of requiring engineering time.

Data Leaders

AI features that make your data engineers more efficient and your data users better able to take ownership of their data.

Looking for more?

7 Reasons for Data Observability within AI-Powered Organizations

Sifflet AI Assistant - Automating your data observability at scale

AI and Data Management

Scale isn't so %%scary%%.

Sifflet’s AI-powered features help you wrangle your stack, even as it scales. Augment your team's capabilities today to make data observability everyone’s business.

Talk to our Experts

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Still have a question in mind ?

Frequently asked questions

How does data observability help detect data volume issues?

Data observability provides visibility into your pipelines by tracking key metrics like row counts, duplicates, and ingestion patterns. It acts as an early warning system, helping teams catch volume anomalies before they affect dashboards or ML models. By using a robust observability platform, you can ensure that your data is consistently complete and trustworthy.

Can I use Sifflet’s data observability tools with other platforms besides Airbyte?

Absolutely! While we’ve built a powerful solution for Airbyte, our Declarative Lineage API is flexible enough to support other platforms like Kafka, Census, Hightouch, and Talend. You can use our sample Python scripts to integrate lineage from these tools and enhance your overall data observability strategy.

What role do Common Table Expressions (CTEs) play in query optimization?

CTEs help simplify complex queries by breaking them into manageable parts. This boosts readability and performance, making it easier to identify issues during root cause analysis and enhancing your data quality monitoring efforts.

What is metrics observability and why does it matter for business users?

Metrics observability helps business users trust and understand the KPIs they rely on by making it easy to trace how metrics are defined, calculated, and connected to other data assets. With Sifflet’s observability platform, teams can ensure their business metrics are accurate, reliable, and aligned across departments.

What are some common data quality issues that can be prevented with the right tools?

Common issues like schema changes, missing values, and data drift can all be caught early with effective data quality monitoring. Tools that offer features like threshold-based alerts, data freshness checks, and pipeline health dashboards make it easier to prevent these problems before they affect downstream systems.

What makes Sifflet stand out among the best data observability tools in 2025?

Great question! Sifflet shines because it treats data observability as both an engineering and a business challenge. Our platform offers full end-to-end coverage, strong business context, and a collaboration layer that helps teams resolve issues faster. Plus, with enterprise-grade security and scalability, Sifflet is built to grow with your data needs.

How does data observability differ from traditional data quality monitoring?

Great question! While data quality monitoring focuses on alerting teams when data deviates from expected parameters, data observability goes further by providing context through data lineage tracking, real-time metrics, and root cause analysis. This holistic view helps teams not only detect issues but also understand and fix them faster, making it a more proactive approach.

Is there a networking opportunity with the Sifflet team at Big Data Paris?

Yes, we’re hosting an exclusive after-party at our booth on October 15! Come join us for great conversations, a champagne toast, and a chance to connect with data leaders who care about data governance, pipeline health, and building resilient systems.

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