Product

Show Your %%Data Stack%% Who’s Boss.

Sifflet’s platform is powered by AI to tackle the sheer volume and complexity of the modern data stack.

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Augmented Assistance

Let AI help you speed things up. Sifflet is designed to reduce tedious tasks - like generating metadata descriptions or correcting SQL - with the click of a button.

No Coding Skills Required

Not an engineer? Not a problem. Describe what kind of monitors you’d like and Sifflet takes care of the rest.

Smart Alerts

Sifflet uses AI to optimize monitoring coverage and avoid alert fatigue by sending you the right alerts at the right time.

ADAPT

%%Dynamic%% Monitors

Monitors that get smarter as they go.

AI that creates monitors based on your prompts
Monitoring that learns from historical and on-going data
Detects anomalies in real time, adapts to trends, and sends meaningful alerts

ASSIST

Building Rich %%Metadata%%

Say goodbye to creating metadata manually.

AI-generated column and asset descriptions.
Automatic classification for the data in your fields.

%%Easy%% Monitor Creation

Create monitors, monitor names and descriptions effortlessly.

Monitor configuration, title and description suggestions.
SQL correction.
Regex suggestions
Monitor of Monitoring Accuracy (MoMA) suggestions

Tame Your Stack. %%Scale Your Smarts.%%

Sifflet’s AI-powered features help you show your stack who’s boss. Augment your team’s capabilities and make data observability everyone’s business.

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Data Users

Thanks to AI, there’s no need to wait for the data engineering team to adapt, create or fix a monitor. Your monitors can also adapt to changes in seasonal trends.

Data Engineers

Sifflet’s AI helps reduce manual work on tedious, repetitive tasks and gives your data users self-serve tools instead of requiring engineering time.

Data Leaders

AI features that make your data engineers more efficient and your data users better able to take ownership of their data.

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7 Reasons for Data Observability within AI-Powered Organizations

Sifflet AI Assistant - Automating your data observability at scale

AI and Data Management

Scale isn't so %%scary%%.

Sifflet’s AI-powered features help you wrangle your stack, even as it scales. Augment your team's capabilities today to make data observability everyone’s business.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Still have a question in mind ?

Frequently asked questions

How does data lineage tracking help when something breaks?

Data lineage tracking is a lifesaver when you’re dealing with broken dashboards or bad reports. It maps your data’s journey from source to consumption, so when something goes wrong, you can quickly see what downstream assets are affected. This is key for fast root cause analysis and helps you notify the right business stakeholders. A good observability platform will give you both technical and business lineage, making it easier to trace issues back to their source.

How can I detect silent failures in my data pipelines before they cause damage?

Silent failures are tricky, but with the right data observability tools, you can catch them early. Look for platforms that support real-time alerts, schema registry integration, and dynamic thresholding. These features help you monitor for unexpected changes, missing data, or drift in your pipelines. Sifflet, for example, offers anomaly detection and root cause analysis that help you uncover and fix issues before they impact your business.

How has the shift from ETL to ELT improved performance?

The move from ETL to ELT has been all about speed and flexibility. By loading raw data directly into cloud data warehouses before transforming it, teams can take advantage of powerful in-warehouse compute. This not only reduces ingestion latency but also supports more scalable and cost-effective analytics workflows. It’s a big win for modern data teams focused on performance and throughput metrics.

Why is data reliability so critical for AI and machine learning systems?

Great question! AI and ML systems rely on massive volumes of data to make decisions, and any flaw in that data gets amplified at scale. Data reliability ensures that your models are trained and operate on accurate, complete, and timely data. Without it, you risk cascading failures, poor predictions, and even regulatory issues. That’s why data observability is essential to proactively monitor and maintain reliability across your pipelines.

What role does data pipeline monitoring play in Dailymotion’s delivery optimization?

By rebuilding their pipelines with strong data pipeline monitoring, Dailymotion reduced storage costs, improved performance, and ensured consistent access to delivery data. This helped eliminate data sprawl and created a single source of truth for operational teams.

How does data observability complement a data catalog?

While a data catalog helps you find and understand your data, data observability ensures that the data you find is actually reliable. Observability tools like Sifflet monitor the health of your data pipelines in real time, using features like data freshness checks, anomaly detection, and data quality monitoring. Together, they give you both visibility and trust in your data.

How does Sifflet make it easier to manage data volume at scale?

Sifflet simplifies data volume monitoring with plug-and-play integrations, AI-powered baselining, and unified observability dashboards. It automatically detects anomalies, connects them to business impact, and provides real-time alerts. Whether you're using Snowflake, BigQuery, or Kafka, Sifflet helps you stay ahead of data reliability issues with proactive monitoring and alerting.

What are some of the latest technologies integrated into Sifflet's observability tools?

We've been exploring and integrating a variety of cutting-edge technologies, including dynamic thresholding for anomaly detection, data profiling tools, and telemetry instrumentation. These tools help enhance our pipeline health dashboard and improve transparency in data pipelines.

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