Shared Understanding. Ultimate Confidence. At Scale.

When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?

Always Fresh. Always Validated.

No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.

  • Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
  • Set and monitor service-level agreements (SLAs) for critical data assets.
  • Track when data was last updated and whether it meets freshness requirements

Understand Your Data, Inside and Out

Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.

  • Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed. 
  • Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
  • Quickly assess which downstream reports and dashboards are affected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

What makes business-aware data observability so important?
Business-aware observability bridges the gap between technical issues and real-world outcomes. It’s not just about detecting schema changes or data drift — it’s about understanding how those issues affect KPIs, dashboards, and decisions. At Sifflet, we bring together telemetry instrumentation, data profiling, and business context so teams can prioritize incidents based on impact, not just severity. This empowers everyone, from data engineers to product managers, to trust and act on data with confidence.
How does Sifflet support data documentation in Airflow?
Sifflet centralizes documentation for all your data assets, including DAGs, models, and dashboards. This makes it easier for teams to search, explore dependencies, and maintain strong data governance practices.
What’s coming next for dbt integration in Sifflet?
We’re just getting started! Soon, you’ll be able to monitor dbt run performance and resource utilization, define monitors in your dbt YAML files, and use custom metadata even more dynamically. These updates will further enhance your cloud data observability and make your workflows even more efficient.
Will dbt Impact Analysis be available for other version control tools?
Yes! While it currently supports GitHub and GitLab, Sifflet is actively working on bringing dbt Impact Analysis to Bitbucket. This expansion ensures broader coverage and supports more teams in achieving better data governance and observability.
Why did jobvalley choose Sifflet over other data catalog vendors?
After evaluating several data catalog vendors, jobvalley selected Sifflet because of its comprehensive features that addressed both data discovery and data quality monitoring. The platform’s ability to streamline onboarding and support real-time metrics made it the ideal choice for their growing data team.
Does Sifflet support AI-driven use cases?

Yes, Sifflet leverages AI to enhance data observability with features like anomaly detection and predictive insights. This ensures your data systems remain resilient and can support advanced analytics and AI-driven initiatives. Have a look at how Sifflet is leveraging AI for better data observability here

Why are data teams moving away from Monte Carlo to newer observability tools?
Many teams are looking for more flexible and cost-efficient observability tools that offer better business user access and faster implementation. Monte Carlo, while a pioneer, has become known for its high costs, limited customization, and lack of business context in alerts. Newer platforms like Sifflet and Metaplane focus on real-time metrics, cross-functional collaboration, and easier setup, making them more appealing for modern data teams.
Can Sifflet Insights help with data pipeline monitoring?
Absolutely! Sifflet Insights connects to your broader observability platform, giving you visibility into data pipeline health right from your BI dashboards. It helps track incidents, monitor data freshness, and detect anomalies before they impact your business decisions.