Shared Understanding. Ultimate Confidence. At Scale.
When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?


Always Fresh. Always Validated.
No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.
- Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
- Set and monitor service-level agreements (SLAs) for critical data assets.
- Track when data was last updated and whether it meets freshness requirements

Understand Your Data, Inside and Out
Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.
- Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed.
- Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
- Quickly assess which downstream reports and dashboards are affected


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Frequently asked questions
Can Sifflet detect anomalies in my data pipelines?
Yes, it can! Sifflet uses machine learning for anomaly detection, helping you catch unexpected changes in data volume or quality. You can even label anomalies to improve the model's accuracy over time, reducing alert fatigue and improving incident response automation.
What should I consider when choosing a data observability tool?
When selecting a data observability tool, consider your data stack, team size, and specific needs like anomaly detection, metrics collection, or schema registry integration. Whether you're looking for open source observability options or a full-featured commercial platform, make sure it supports your ecosystem and scales with your data operations.
How did Dailymotion use data observability to support their shift to a product-oriented data platform?
Dailymotion embedded data observability into their data ecosystem to ensure trust, reliability, and discoverability across teams. This shift allowed them to move from ad hoc data requests to delivering scalable, analytics-driven data products that empower both engineers and business users.
How does Sifflet help identify performance bottlenecks in dbt models?
Sifflet's dbt runs tab offers deep insights into model execution, cost, and runtime, making it easy to spot inefficiencies. You can also use historical performance data to set up custom dashboards and proactive monitors. This helps with capacity planning and ensures your data pipelines stay optimized and cost-effective.
How can data observability help companies stay GDPR compliant?
Great question! Data observability plays a key role in GDPR compliance by giving teams real-time visibility into where personal data lives, how it's being used, and whether it's being processed according to user consent. With an observability platform in place, you can track data lineage, monitor data quality, and quickly respond to deletion or access requests in a compliant way.
What is data observability and why is it important for modern data teams?
Data observability is the practice of monitoring data as it moves through your pipelines to detect, understand, and resolve issues proactively. It’s crucial because it helps data teams ensure data reliability, improve decision-making, and reduce the time spent firefighting data issues. With the growing complexity of data systems, having a robust observability platform is key to maintaining trust in your data.
What role does MCP play in improving incident response automation?
MCP is a game-changer for incident response automation. By allowing LLMs to interact with telemetry data, call remediation tools, and maintain context over time, MCP enables proactive monitoring and faster resolution. This aligns perfectly with Sifflet’s mission to reduce downtime and improve pipeline resilience.
What kinds of data does Shippeo monitor to support real-time metrics?
Shippeo tracks critical operational data like order volume, GPS positions, and platform activity. With Sifflet, they monitor ingestion latency and data freshness to ensure that metrics powering dashboards and customer reports are always up to date.



















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