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Analytics Trust and Reliability

Shared Understanding. Ultimate Confidence. At Scale.

When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?

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Always Fresh. Always Validated.

No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.

Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
Set and monitor service-level agreements (SLAs) for critical data assets.
Track when data was last updated and whether it meets freshness requirements

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Understand Your Data, Inside and Out

Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.

Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed.
Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
Quickly assess which downstream reports and dashboards are affected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What is the Universal Connector and how does it support data pipeline monitoring?

The Universal Connector lets you integrate Sifflet with any tool in your stack using YAML and API endpoints. It enables full-stack data pipeline monitoring and data lineage tracking, even for tools Sifflet doesn’t natively support, offering a more complete view of your observability workflows.

How do logs contribute to observability in data pipelines?

Logs capture interactions between data and external systems or users, offering valuable insights into data transformations and access patterns. They are essential for detecting anomalies, understanding data drift, and improving incident response in both batch and streaming data monitoring environments.

How did Sifflet support Meero’s incident management and root cause analysis efforts?

Sifflet provided Meero with powerful tools for root cause analysis and incident management. With features like data lineage tracking and automated alerts, the team could quickly trace issues back to their source and take action before they impacted business users.

What’s next for data observability at Sifflet?

We’re focused on solving the next generation of challenges, like hybrid environments, end-to-end data lineage tracking, and scaling data trust. Whether it's batch data observability or real-time pipeline monitoring, our mission is to help organizations build resilient, transparent, and future-proof data stacks.

How did Dailymotion use data observability to support their shift to a product-oriented data platform?

Dailymotion embedded data observability into their data ecosystem to ensure trust, reliability, and discoverability across teams. This shift allowed them to move from ad hoc data requests to delivering scalable, analytics-driven data products that empower both engineers and business users.

Who should be responsible for managing data quality in an organization?

Data quality management works best when it's a shared responsibility. Data stewards often lead the charge by bridging business needs with technical implementation. Governance teams define standards and policies, engineering teams build the monitoring infrastructure, and business users provide critical domain expertise. This cross-functional collaboration ensures that quality issues are caught early and resolved in ways that truly support business outcomes.

Can data observability improve collaboration across data teams?

Absolutely! With shared visibility into data flows and transformations, observability platforms foster better communication between data engineers, analysts, and business users. Everyone can see what's happening in the pipeline, which encourages ownership and teamwork around data reliability.

Why does query formatting matter in modern data operations?

Well-formatted queries are easier to debug, share, and maintain. This aligns with DataOps best practices and supports transparency in data pipelines, which is essential for consistent SLA compliance and proactive monitoring.

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