Shared Understanding. Ultimate Confidence. At Scale.
When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?


Always Fresh. Always Validated.
No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.
- Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
- Set and monitor service-level agreements (SLAs) for critical data assets.
- Track when data was last updated and whether it meets freshness requirements

Understand Your Data, Inside and Out
Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.
- Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed.
- Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
- Quickly assess which downstream reports and dashboards are affected


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Frequently asked questions
What role does data quality monitoring play in a successful data management strategy?
Data quality monitoring is essential for maintaining the integrity of your data assets. It helps catch issues like missing values, inconsistencies, and outdated information before they impact business decisions. Combined with data observability, it ensures that your data catalog reflects trustworthy, high-quality data across the pipeline.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.
What is data observability, and why is it important for companies like Hypebeast?
Data observability is the ability to understand the health, reliability, and quality of data across your ecosystem. For a data-driven company like Hypebeast, it helps ensure that insights are accurate and trustworthy, enabling better decision-making across teams.
Can I deploy Sifflet in my own environment for better control?
Absolutely! Sifflet offers both SaaS and self-managed deployment models. With the self-managed option, you can run the platform entirely within your own infrastructure, giving you full control and helping meet strict compliance and security requirements.
What kind of metadata can I see for a Fivetran connector in Sifflet?
When you click on a Fivetran connector node in the lineage, you’ll see key metadata like source and destination, sync frequency, current status, and the timestamp of the latest sync. This complements Sifflet’s existing metadata like owner and last refresh for complete context.
What future observability goals has Carrefour set?
Looking ahead, Carrefour plans to expand monitoring to more than 1,500 tables, integrate AI-driven anomaly detection, and implement data contracts and SLA monitoring to further strengthen data governance and accountability.
Can container-based environments improve incident response for data teams?
Absolutely. Containerized environments paired with observability tools like Kubernetes and Prometheus for data enable faster incident detection and response. Features like real-time alerts, dynamic thresholding, and on-call management workflows make it easier to maintain healthy pipelines and reduce downtime.
How does Sifflet support collaboration across data teams?
Sifflet promotes un-siloed data quality by offering a unified platform where data engineers, analysts, and business users can collaborate. Features like pipeline health dashboards, data lineage tracking, and automated incident reports help teams stay aligned and respond quickly to issues.



















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