Analytics Trust and Reliability
Shared Understanding. Ultimate Confidence. At Scale.
When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?

Always Fresh. Always Validated.
No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.
- Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
- Set and monitor service-level agreements (SLAs) for critical data assets.
- Track when data was last updated and whether it meets freshness requirements

Understand Your Data, Inside and Out
Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.
- Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed.
- Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
- Quickly assess which downstream reports and dashboards are affected


Frequently asked questions
What does Full Data Stack Observability mean?
Full Data Stack Observability means having complete visibility into every layer of your data pipeline, from ingestion to business intelligence tools. At Sifflet, our observability platform collects signals across your entire stack, enabling anomaly detection, data lineage tracking, and real-time metrics collection. This approach helps teams ensure data reliability and reduce time spent firefighting issues.
Why are retailers turning to data observability to manage inventory better?
Retailers are adopting data observability to gain real-time visibility into inventory across all channels, reduce stock inaccuracies, and avoid costly misalignments between supply and demand. With data observability tools, they can proactively detect issues, monitor data quality, and improve operational efficiency across their data pipelines.
What’s Sifflet’s vision for data observability in 2025?
Our 2025 vision is all about pushing the boundaries of cloud data observability. We're focusing on deeper automation, AI-driven insights, and expanding our observability platform to cover everything from real-time metrics to predictive analytics monitoring. It's about making data operations more resilient, transparent, and scalable.
What makes Sifflet's approach to data pipeline monitoring unique?
We take a holistic, end-to-end approach to data pipeline monitoring. By collecting telemetry across the entire data stack and automatically tracking field-level data lineage, we empower teams to quickly identify issues and understand their downstream impact, making incident response and resolution much more efficient.
What’s coming next for the Sifflet AI Assistant?
We’re excited about what’s ahead. Soon, the Sifflet AI Assistant will allow non-technical users to create monitors using natural language, expand monitoring coverage automatically, and provide deeper insights into resource utilization and capacity planning to support scalable data observability.
Is Sifflet suitable for business users as well as engineers?
Absolutely! Sifflet’s user-friendly interface and clear data asset indicators make it easy for business users to find and trust the right data. With features like visual data discovery and real-time metrics, it bridges the gap between technical teams and business stakeholders.
How can I measure whether my data is trustworthy?
Great question! To measure data quality, you can track key metrics like accuracy, completeness, consistency, relevance, and freshness. These indicators help you evaluate the health of your data and are often part of a broader data observability strategy that ensures your data is reliable and ready for business use.
What exactly is data quality, and why should teams care about it?
Data quality refers to how accurate, complete, consistent, and timely your data is. It's essential because poor data quality can lead to unreliable analytics, missed business opportunities, and even financial losses. Investing in data quality monitoring helps teams regain trust in their data and make confident, data-driven decisions.