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Analytics Trust and Reliability

Shared Understanding. Ultimate Confidence. At Scale.

When everyone knows your data is systematically validated for quality, understands where it comes from and how it's transformed, and is aligned on freshness and SLAs, what’s not to trust?

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Always Fresh. Always Validated.

No more explaining data discrepancies to the C-suite. Thanks to automatic and systematic validation, Sifflet ensures your data is always fresh and meets your quality requirements. Stakeholders know when data might be stale or interrupted, so they can make decisions with timely, accurate data.

Automatically detect schema changes, null values, duplicates, or unexpected patterns that could comprise analysis.
Set and monitor service-level agreements (SLAs) for critical data assets.
Track when data was last updated and whether it meets freshness requirements

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Understand Your Data, Inside and Out

Give data analysts and business users ultimate clarity. Sifflet helps teams understand their data across its whole lifecycle, and gives full context like business definitions, known limitations, and update frequencies, so everyone works from the same assumptions.

Create transparency by helping users understand data pipelines, so they always know where data comes from and how it’s transformed.
Develop shared understanding in data that prevents misinterpretation and builds confidence in analytics outputs.
Quickly assess which downstream reports and dashboards are affected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does data observability support compliance with regulations like GDPR?

Data observability plays a key role in data governance by helping teams maintain accurate documentation, monitor data flows, and quickly detect anomalies. This proactive monitoring ensures that your data stays compliant with regulations like GDPR and HIPAA, reducing the risk of costly fines and audits.

Is this integration helpful for teams focused on data reliability and governance?

Yes, definitely! The Sifflet and Firebolt integration supports strong data governance and boosts data reliability by enabling data profiling, schema monitoring, and automated validation rules. This ensures your data remains trustworthy and compliant.

How does Sifflet’s revamped dbt integration improve data observability?

Great question! With our latest dbt integration update, we’ve unified dbt models and the datasets they generate into a single asset. This means you get richer context and better visibility across your data pipelines, making it easier to track data lineage, monitor data quality, and ensure SLA compliance all from one place.

Why is data observability becoming essential for modern data teams?

As data pipelines grow more complex, data observability provides the visibility needed to monitor and troubleshoot issues across the full stack. By adopting a robust observability platform, teams can detect anomalies, ensure SLA compliance, and maintain data reliability without relying on manual checks or reactive fixes.

What role does data lineage tracking play in storage observability?

Data lineage tracking is essential for understanding how data flows from storage to dashboards. When something breaks, Sifflet helps you trace it back to the storage layer, whether it's a corrupted file in S3 or a schema drift in MongoDB. This visibility is critical for root cause analysis and ensuring data reliability across your pipelines.

Why is smart alerting important in data observability?

Smart alerting helps your team focus on what really matters. Instead of flooding your Slack with every minor issue, a good observability tool prioritizes alerts based on business impact and data asset importance. This reduces alert fatigue and ensures the right people get notified at the right time. Look for platforms that offer customizable severity levels, real-time alerts, and integrations with your incident management tools like PagerDuty or email alerts.

How does Flow Stopper support root cause analysis and incident prevention?

Flow Stopper enables early anomaly detection and integrates with your orchestrator to halt execution when issues are found. This makes it easier to perform root cause analysis before problems escalate and helps prevent incidents that could affect business-critical dashboards or KPIs.

What is data volume and why is it so important to monitor?

Data volume refers to the quantity of data flowing through your pipelines. Monitoring it is critical because sudden drops, spikes, or duplicates can quietly break downstream logic and lead to incomplete analysis or compliance risks. With proper data volume monitoring in place, you can catch these anomalies early and ensure data reliability across your organization.

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