Monetization of Data

Big Data. Big Potential.

Sell data products that meet the most demanding standards of data reliability, quality and health.

Identify Opportunities

Monetizing data starts with identifying your highest potential data sets. Sifflet can highlight patterns in data usage and quality that suggest monetization potential and help you uncover data combinations that could create value.

Deep dive into patterns around data usage to identify high-value data sets through usage analytics
Determine which data assets are most reliable and complete

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Ensure Quality and Operational Excellence

It’s not enough to create a data product. Revenue depends on ensuring the highest levels of reliability and quality. Sifflet ensures quality and operational excellence to protect your revenue streams.

Reduce the cost of maintaining your data products through automated monitoring
Prevent and detect data quality issues before customers are impacted
Empower rapid response to issues that could affect data product value
Streamline data delivery and sharing processes

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does metadata management support data governance?

Strong metadata management allows organizations to capture details about data sources, schemas, and lineage, which is essential for enforcing data governance policies. It also supports compliance monitoring and improves overall data reliability by making data more transparent and trustworthy.

Why does query formatting matter in modern data operations?

Well-formatted queries are easier to debug, share, and maintain. This aligns with DataOps best practices and supports transparency in data pipelines, which is essential for consistent SLA compliance and proactive monitoring.

What is data observability and why is it important for modern data teams?

Data observability is the ability to monitor, understand, and troubleshoot data health across the entire data stack. It's essential for modern data teams because it helps ensure data reliability, improves trust in analytics, and prevents costly issues caused by broken data pipelines or inaccurate dashboards. With the rise of complex infrastructures and real-time data usage, having a strong observability platform in place is no longer optional.

Can Sifflet support real-time metrics and monitoring for AI pipelines?

Absolutely! While Sifflet’s monitors are typically scheduled, you can run them on demand using our API. This means you can integrate real-time data quality checks into your AI pipelines, ensuring your models are making decisions based on the freshest and most accurate data available. It's a powerful way to keep your AI systems responsive and reliable.

What is data observability and why is it important for modern data teams?

Data observability is the practice of monitoring data as it moves through your pipelines to detect, understand, and resolve issues proactively. It’s crucial because it helps data teams ensure data reliability, improve decision-making, and reduce the time spent firefighting data issues. With the growing complexity of data systems, having a robust observability platform is key to maintaining trust in your data.

How does Sifflet support SLA compliance and proactive monitoring?

With real-time metrics and intelligent alerting, Sifflet helps ensure SLA compliance by detecting issues early and offering root cause analysis. Its proactive monitoring features, like dynamic thresholding and auto-remediation suggestions, keep your data pipelines healthy and responsive.

What exactly is the modern data stack, and why is it so popular now?

The modern data stack is a collection of cloud-native tools that help organizations transform raw data into actionable insights. It's popular because it simplifies data infrastructure, supports scalability, and enables faster, more accessible analytics across teams. With tools like Snowflake, dbt, and Airflow, teams can build robust pipelines while maintaining visibility through data observability platforms like Sifflet.

How can data teams prioritize what to monitor in complex environments?

Not all data is created equal, so it's important to focus data quality monitoring efforts on the assets that drive business outcomes. That means identifying key dashboards, critical metrics, and high-impact models, then using tools like pipeline health dashboards and SLA monitoring to keep them reliable and fresh.

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