Solution by Use Case

Monetization of Data

Big Data. %%Big Potential.%%

Sell data products that meet the most demanding standards of data reliability, quality and health.

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Identify Opportunities

Monetizing data starts with identifying your highest potential data sets. Sifflet can highlight patterns in data usage and quality that suggest monetization potential and help you uncover data combinations that could create value.

Deep dive into patterns around data usage to identify high-value data sets through usage analytics
Determine which data assets are most reliable and complete

Ensure Quality and Operational Excellence

It’s not enough to create a data product. Revenue depends on ensuring the highest levels of reliability and quality. Sifflet ensures quality and operational excellence to protect your revenue streams.

Reduce the cost of maintaining your data products through automated monitoring
Prevent and detect data quality issues before customers are impacted
Empower rapid response to issues that could affect data product value
Streamline data delivery and sharing processes

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What is data lineage and why does it matter for modern data teams?

Data lineage is the process of mapping the journey of data from its origin to its final destination, including all the transformations it undergoes. It's essential for data pipeline monitoring and root cause analysis because it helps teams quickly identify where data issues originate, saving time and reducing stress under pressure.

How does Sifflet help with data discovery across different tools like Snowflake and BigQuery?

Great question! Sifflet acts as a unified observability platform that consolidates metadata from tools like Snowflake and BigQuery into one centralized Data Catalog. By surfacing tags, labels, and schema details, it makes data discovery and governance much easier for all stakeholders.

How can organizations choose the right observability tools for their data stack?

Choosing the right observability tools depends on your data maturity and stack complexity. Look for platforms that offer comprehensive data quality monitoring, support for both batch and streaming data, and features like data lineage tracking and alert correlation. Platforms like Sifflet provide end-to-end visibility, making it easier to maintain SLA compliance and reduce incident response times.

How does Sifflet help with SLA compliance and incident response?

Sifflet supports SLA compliance by offering intelligent alerting, dynamic thresholding, and real-time dashboards that track incident metrics and resolution times. Its data reliability dashboard gives teams visibility into SLA adherence and helps prioritize issues based on business impact, streamlining incident management workflows and reducing mean time to resolution.

What makes traditional data monitoring insufficient for modern retail operations?

Traditional monitoring often relies on batch processing, leading to delays in inventory updates. It also struggles with data silos, lacks robust data quality monitoring, and is mostly reactive. In contrast, modern observability tools provide real-time insights, dynamic thresholding, and predictive analytics monitoring to keep up with fast-paced retail environments.

How do logs contribute to observability in data pipelines?

Logs capture interactions between data and external systems or users, offering valuable insights into data transformations and access patterns. They are essential for detecting anomalies, understanding data drift, and improving incident response in both batch and streaming data monitoring environments.

How does the new Custom Metadata feature improve data governance?

With Custom Metadata, you can tag any asset, monitor, or domain in Sifflet using flexible key-value pairs. This makes it easier to organize and route data based on your internal logic, whether it's ownership, SLA compliance, or business unit. It's a big step forward for data governance and helps teams surface high-priority monitors more effectively.

How does data observability complement a data catalog?

While a data catalog helps you find and understand your data, data observability ensures that the data you find is actually reliable. Observability tools like Sifflet monitor the health of your data pipelines in real time, using features like data freshness checks, anomaly detection, and data quality monitoring. Together, they give you both visibility and trust in your data.

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