Big Data. %%Big Potential.%%

Sell data products that meet the most demanding standards of data reliability, quality and health.

Identify Opportunities

Monetizing data starts with identifying your highest potential data sets. Sifflet can highlight patterns in data usage and quality that suggest monetization potential and help you uncover data combinations that could create value.

  • Deep dive into patterns around data usage to identify high-value data sets through usage analytics
  • Determine which data assets are most reliable and complete

Ensure Quality and Operational Excellence

It’s not enough to create a data product. Revenue depends on ensuring the highest levels of reliability and quality. Sifflet ensures quality and operational excellence to protect your revenue streams.

  • Reduce the cost of maintaining your data products through automated monitoring
  • Prevent and detect data quality issues before customers are impacted
  • Empower rapid response to issues that could affect data product value
  • Streamline data delivery and sharing processes

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

Can Sifflet extend the capabilities of dbt tests for better observability?
Absolutely! While dbt tests are a great starting point, Sifflet takes things further with advanced observability tools. By ingesting dbt tests into Sifflet, you can apply powerful features like dynamic thresholding, real-time alerts, and incident response automation. It’s a big step up in data reliability and SLA compliance.
Why did Shippeo decide to invest in a data observability solution like Sifflet?
As Shippeo scaled, they faced silent data leaks, inconsistent metrics, and data quality issues that impacted billing and reporting. By adopting Sifflet, they gained visibility into their data pipelines and could proactively detect and fix problems before they reached end users.
Can MCP help with data pipeline monitoring and incident response?
Absolutely! MCP allows LLMs to remember past interactions and call diagnostic tools, which is a game-changer for data pipeline monitoring. It supports multi-turn conversations and structured tool use, making incident response faster and more contextual. This means less time spent digging through logs and more time resolving issues efficiently.
What does Sifflet plan to do with the new $18M in funding?
We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.
What role does containerization play in data observability?
Containerization enhances data observability by enabling consistent and isolated environments, which simplifies telemetry instrumentation and anomaly detection. It also supports better root cause analysis when issues arise in distributed systems or microservices architectures.
Why is an observability layer essential in the modern data stack, according to Meero’s experience?
For Meero, having an observability layer like Sifflet was crucial to ensure end-to-end visibility of their data pipelines. It allowed them to proactively monitor data quality, reduce downtime, and maintain SLA compliance, making it an indispensable part of their modern data stack.
What kind of visibility does Sifflet provide for Airflow DAGs?
Sifflet offers a clear view of DAG run statuses and their potential impact on the rest of your data pipeline. Combined with data lineage tracking, it gives you full transparency, making root cause analysis and incident response much easier.
What is SQL Table Tracer and how does it help with data lineage tracking?
SQL Table Tracer (STT) is a lightweight library that automatically extracts table-level lineage from SQL queries. It identifies both destination and upstream tables, making it easier to understand data dependencies and build reliable data lineage workflows. This is a key component of any effective data observability strategy.