Monetization of Data

Big Data. Big Potential.

Sell data products that meet the most demanding standards of data reliability, quality and health.

Identify Opportunities

Monetizing data starts with identifying your highest potential data sets. Sifflet can highlight patterns in data usage and quality that suggest monetization potential and help you uncover data combinations that could create value.

Deep dive into patterns around data usage to identify high-value data sets through usage analytics
Determine which data assets are most reliable and complete

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Ensure Quality and Operational Excellence

It’s not enough to create a data product. Revenue depends on ensuring the highest levels of reliability and quality. Sifflet ensures quality and operational excellence to protect your revenue streams.

Reduce the cost of maintaining your data products through automated monitoring
Prevent and detect data quality issues before customers are impacted
Empower rapid response to issues that could affect data product value
Streamline data delivery and sharing processes

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What role does data ownership play in data quality monitoring?

Clear data ownership is a game changer for data quality monitoring. When each data product has a defined owner, it’s easier to resolve issues quickly, collaborate across teams, and build a strong data culture that values accountability and trust.

How does Sifflet help with real-time anomaly detection?

Sifflet uses ML-based monitors and an AI-driven assistant to detect anomalies in real time. Whether it's data drift detection, schema changes, or unexpected drops in metrics, our platform ensures you catch issues early and resolve them fast with built-in root cause analysis and incident reporting.

What is SQL Table Tracer and how does it help with data observability?

SQL Table Tracer (STT) is a lightweight library that extracts table-level lineage from SQL queries. It plays a key role in data observability by identifying upstream and downstream tables, making it easier to understand data dependencies and track changes across your data pipelines.

How did Sifflet help reduce onboarding time for new data team members at jobvalley?

Sifflet’s data catalog provided a clear and organized view of jobvalley’s data assets, making it much easier for new team members to understand the data landscape. This significantly cut down onboarding time and helped new hires become productive faster.

Why is data quality monitoring so important for data-driven decision-making, especially in uncertain times?

Great question! Data quality monitoring helps ensure that the data you're relying on is accurate, timely and complete. In high-stress or uncertain situations, poor data can lead to poor decisions. By implementing scalable data quality monitoring, including anomaly detection and data freshness checks, you can avoid the 'garbage in, garbage out' problem and make confident, informed decisions.

How can organizations balance the need for data accuracy with the cost of achieving it?

That's a smart consideration! While 100% accuracy sounds ideal, it's often costly and unrealistic. A better approach is to define acceptable thresholds through data validation rules and data profiling. By using observability platforms that support threshold-based alerts and dynamic thresholding, teams can focus on what matters most without over-investing in perfection.

How does field-level lineage improve root cause analysis in observability platforms like Sifflet?

Field-level lineage allows users to trace issues down to individual columns across tables, making it easier to pinpoint where a problem originated. This level of detail enhances root cause analysis and impact assessment, helping teams resolve incidents quickly and maintain trust in their data.

Why should data alerts live in ServiceNow?

If your team already uses ServiceNow for incident management, having your data alerts show up there means fewer missed issues and faster resolution times. It brings transparency to your data pipelines and supports better data governance and trust.

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Still have questions?