Incident Response Optimization

A Seriously Smart Upgrade.

Prevent, detect and resolve incidents faster than ever before. No matter what your data stack throws at you, your data quality will reach new levels of performance.

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No More Over Reacting

Sifflet takes you from reactive to proactive, with real-time detection and alerts that help you to catch data disruptions, before they happen. Watch your mean time to detection fall rapidly. On even the most complex data stacks.

Advanced capabilities such as multidimensional monitoring help you seize complex data quality issues, even before breaks
ML-based monitors shield your most business-critical data, so essential KPIs are protected and you get notified before there is business impact
OOTB and customizable monitors give you comprehensive, end-to-end coverage and AI helps them get smarter as they go, reducing your reactivity even more.

Resolutions in Record Time

Get to the root cause of incidents and resolve them in record time.

Quickly understand the scope and impact of an incident thanks to detailed system visibility
Trace data flow through your system, identify the start point of issues, and pinpoint downstream dependencies to enable a seamless experience for business users, all thanks to data lineage
Halt the propagation of data quality anomalies with Sifflet’s Flow Stopper

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Why is data observability becoming such a priority for enterprises in 2025?

Great question! As more organizations rely on AI and analytics for decision-making, ensuring data quality, health, and reliability has become non-negotiable. Data observability platforms like Sifflet help teams detect issues early, reduce downtime, and maintain trust in their data pipelines.

Why should data teams care about data lineage tracking?

Data lineage tracking is a game-changer for data teams. It helps you understand how data flows through your systems and what downstream processes depend on it. When something breaks, lineage reveals the blast radius—so instead of just knowing a table is late, you’ll know it affects marketing campaigns or executive reports. It’s a critical part of any observability platform that wants to move from reactive to proactive.

What’s the difference between static and dynamic freshness monitoring modes?

Great question! In static mode, Sifflet checks whether data has arrived during a specific time slot and alerts you if it hasn’t. In dynamic mode, our system learns your data arrival patterns over time and only sends alerts when something truly unexpected happens. This helps reduce alert fatigue while maintaining high standards for data quality monitoring.

How did jobvalley improve data visibility across their teams?

jobvalley enhanced data visibility by implementing Sifflet’s observability platform, which included a powerful data catalog. This centralized hub made it easier for teams to discover and access the data they needed, fostering better collaboration and transparency across departments.

How does Sifflet help identify performance bottlenecks in dbt models?

Sifflet's dbt runs tab offers deep insights into model execution, cost, and runtime, making it easy to spot inefficiencies. You can also use historical performance data to set up custom dashboards and proactive monitors. This helps with capacity planning and ensures your data pipelines stay optimized and cost-effective.

Who are some of the companies using Sifflet’s observability tools?

We're proud to work with amazing organizations like St-Gobain, Penguin Random House, and Euronext. These enterprises rely on Sifflet for cloud data observability, data lineage tracking, and proactive monitoring to ensure their data is always AI-ready and analytics-friendly.

What is metrics observability and why does it matter for business users?

Metrics observability helps business users trust and understand the KPIs they rely on by making it easy to trace how metrics are defined, calculated, and connected to other data assets. With Sifflet’s observability platform, teams can ensure their business metrics are accurate, reliable, and aligned across departments.

How does Sifflet help with data drift detection in machine learning models?

Great question! Sifflet's distribution deviation monitoring uses advanced statistical models to detect shifts in data at the field level. This helps machine learning engineers stay ahead of data drift, maintain model accuracy, and ensure reliable predictive analytics monitoring over time.

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