A Seriously Smart Upgrade.

Prevent, detect and resolve incidents faster than ever before. No matter what your data stack throws at you, your data quality will reach new levels of performance.

No More Over Reacting

Sifflet takes you from reactive to proactive, with real-time detection and alerts that help you to catch data disruptions, before they happen. Watch your mean time to detection fall rapidly. On even the most complex data stacks.

  • Advanced capabilities such as multidimensional monitoring help you seize complex data quality issues, even before breaks
  • ML-based monitors shield your most business-critical data, so essential KPIs are protected and you get notified before there is business impact 
  • OOTB and customizable monitors give you comprehensive, end-to-end coverage and AI helps them get smarter as they go, reducing your reactivity even more.

Resolutions in Record Time

Get to the root cause of incidents and resolve them in record time. 

  • Quickly understand the scope and impact of an incident thanks to detailed system visibility
  • Trace data flow through your system, identify the start point of issues, and pinpoint downstream dependencies to enable a seamless experience for business users, all thanks to data lineage
  • Halt the propagation of data quality anomalies with Sifflet’s Flow Stopper

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

How does the new Fivetran integration enhance data observability in Sifflet?
Great question! With our new Fivetran integration, Sifflet now provides visibility into your data's journey even before it reaches your data platform. This means you can track data from its source through Fivetran connectors all the way downstream, offering truly end-to-end data observability.
What is Flow Stopper and how does it help with data pipeline monitoring?
Flow Stopper is a powerful feature in Sifflet's observability platform that allows you to pause vulnerable pipelines at the orchestration layer before issues reach production. It helps with proactive data pipeline monitoring by catching anomalies early and preventing downstream damage to your data systems.
What are the main challenges of implementing Data as a Product?
Some key challenges include ensuring data privacy and security, maintaining strong data governance, and investing in data optimization. These areas require robust monitoring and compliance tools. Leveraging an observability platform can help address these issues by providing visibility into data lineage, quality, and pipeline performance.
What types of data lineage should I know about?
There are four main types: technical lineage, business lineage, cross-system lineage, and governance lineage. Each serves a different purpose, from debugging pipelines to supporting compliance. Tools like Sifflet offer field-level lineage for deeper insights, helping teams across engineering, analytics, and compliance understand and trust their data.
What does 'observability culture' mean at Adaptavist?
For Adaptavist, observability culture means going beyond tools. It's about clear ownership of alerts, integrating data quality monitoring into sprints, and giving stakeholders ways to provide feedback directly in dashboards. They even track observability metrics to continuously improve their own observability practices.
How is data volume different from data variety?
Great question! Data volume is about how much data you're receiving, while data variety refers to the different types and formats of data sources. For example, a sudden drop in appointment data is a volume issue, while a new file format causing schema mismatches is a variety issue. Observability tools help you monitor both dimensions to maintain healthy pipelines.
Can data observability support better demand forecasting for retailers?
Absolutely. By integrating historical sales, real-time transactions, and external data sources like weather or social trends, data observability platforms enhance forecast accuracy. They use machine learning to evaluate and adjust predictions, helping retailers align inventory with actual consumer demand more effectively.
What makes Sifflet a more inclusive data observability platform compared to Monte Carlo?
Sifflet is designed for both technical and non-technical users, offering no-code monitors, natural-language setup, and cross-persona alerts. This means analysts, data scientists, and executives can all engage with data quality monitoring without needing engineering support, making it a truly inclusive observability platform.