A Seriously Smart Upgrade.

Prevent, detect and resolve incidents faster than ever before. No matter what your data stack throws at you, your data quality will reach new levels of performance.

No More Over Reacting

Sifflet takes you from reactive to proactive, with real-time detection and alerts that help you to catch data disruptions, before they happen. Watch your mean time to detection fall rapidly. On even the most complex data stacks.

  • Advanced capabilities such as multidimensional monitoring help you seize complex data quality issues, even before breaks
  • ML-based monitors shield your most business-critical data, so essential KPIs are protected and you get notified before there is business impact 
  • OOTB and customizable monitors give you comprehensive, end-to-end coverage and AI helps them get smarter as they go, reducing your reactivity even more.

Resolutions in Record Time

Get to the root cause of incidents and resolve them in record time. 

  • Quickly understand the scope and impact of an incident thanks to detailed system visibility
  • Trace data flow through your system, identify the start point of issues, and pinpoint downstream dependencies to enable a seamless experience for business users, all thanks to data lineage
  • Halt the propagation of data quality anomalies with Sifflet’s Flow Stopper

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

How does data lineage enhance data observability?
Data lineage adds context to data observability by linking alerts to their root cause. For example, if a metric suddenly drops, lineage helps trace it back to a delayed ingestion or schema change. This speeds up incident resolution and strengthens anomaly detection. Platforms like Sifflet combine lineage with real-time metrics and data freshness checks to provide a complete view of pipeline health.
Can data observability support better demand forecasting for retailers?
Absolutely. By integrating historical sales, real-time transactions, and external data sources like weather or social trends, data observability platforms enhance forecast accuracy. They use machine learning to evaluate and adjust predictions, helping retailers align inventory with actual consumer demand more effectively.
How does Sifflet help with data lineage tracking?
Sifflet offers detailed data lineage tracking at both the table and field level. You can easily trace data upstream and downstream, which helps avoid unexpected issues when making changes. This transparency is key for data governance and ensuring trust in your analytics pipeline.
What kind of alerts can I expect from Sifflet when using it with Firebolt?
With Sifflet, you’ll receive real-time alerts for any data quality issues detected in your Firebolt warehouse. These alerts are powered by advanced anomaly detection and data freshness checks, helping you stay ahead of potential problems.
How can poor data distribution impact machine learning models?
When data distribution shifts unexpectedly, it can throw off the assumptions your ML models are trained on. For example, if a new payment processor causes 70% of transactions to fall under $5, a fraud detection model might start flagging legitimate behavior as suspicious. That's why real-time metrics and anomaly detection are so crucial for ML model monitoring within a good data observability framework.
How does Dailymotion foster a strong data culture beyond just using observability tools?
They’ve implemented a full enablement program with starter kits, trainings, and office hours to build data literacy and trust. Observability tools are just one part of the equation; the real focus is on enabling confident, autonomous decision-making across the organization.
What makes Sifflet’s approach to anomaly detection more reliable than traditional methods?
Sifflet uses intelligent, ML-driven anomaly detection that evolves with your data. Instead of relying on static rules, it adjusts sensitivity and parameters in real time, improving data reliability and helping teams focus on real issues without being overwhelmed by alert fatigue.
How do real-time alerts support SLA compliance?
Real-time alerts are crucial for staying on top of potential issues before they escalate. By setting up threshold-based alerts and receiving notifications through channels like Slack or email, teams can act quickly to resolve problems. This proactive approach helps maintain SLA compliance and keeps your data operations running smoothly.