A Seriously Smart Upgrade.

Prevent, detect and resolve incidents faster than ever before. No matter what your data stack throws at you, your data quality will reach new levels of performance.

No More Over Reacting

Sifflet takes you from reactive to proactive, with real-time detection and alerts that help you to catch data disruptions, before they happen. Watch your mean time to detection fall rapidly. On even the most complex data stacks.

  • Advanced capabilities such as multidimensional monitoring help you seize complex data quality issues, even before breaks
  • ML-based monitors shield your most business-critical data, so essential KPIs are protected and you get notified before there is business impact 
  • OOTB and customizable monitors give you comprehensive, end-to-end coverage and AI helps them get smarter as they go, reducing your reactivity even more.

Resolutions in Record Time

Get to the root cause of incidents and resolve them in record time. 

  • Quickly understand the scope and impact of an incident thanks to detailed system visibility
  • Trace data flow through your system, identify the start point of issues, and pinpoint downstream dependencies to enable a seamless experience for business users, all thanks to data lineage
  • Halt the propagation of data quality anomalies with Sifflet’s Flow Stopper

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet support data quality monitoring at scale?
Sifflet uses AI-powered dynamic monitors and data validation rules to automate data quality monitoring across your pipelines. It also integrates with tools like Snowflake and dbt to ensure data freshness checks and schema validations are embedded into your workflows without manual overhead.
How can I avoid breaking reports and dashboards during migration?
To prevent disruptions, it's essential to use data lineage tracking. This gives you visibility into how data flows through your systems, so you can assess downstream impacts before making changes. It’s a key part of data pipeline monitoring and helps maintain trust in your analytics.
Why is smart alerting important in data observability?
Smart alerting helps your team focus on what really matters. Instead of flooding your Slack with every minor issue, a good observability tool prioritizes alerts based on business impact and data asset importance. This reduces alert fatigue and ensures the right people get notified at the right time. Look for platforms that offer customizable severity levels, real-time alerts, and integrations with your incident management tools like PagerDuty or email alerts.
What role does data lineage tracking play in data discovery?
Data lineage tracking is essential for understanding how data flows through your systems. It shows you where data comes from, how it’s transformed, and where it ends up. This is super helpful for root cause analysis and makes data discovery more efficient by giving you context and confidence in the data you're using.
How does reverse ETL fit into the modern data stack?
Reverse ETL is a game-changer for operational analytics. It moves data from your warehouse back into business tools like CRMs or marketing platforms. This enables teams across the organization to act on insights directly from the data warehouse. It’s a perfect example of how data integration has evolved to support autonomy and real-time metrics in decision-making.
What makes Sifflet’s Data Catalog different from built-in catalogs like Snowsight or Unity Catalog?
Unlike tool-specific catalogs, Sifflet serves as a 'Catalog of Catalogs.' It brings together metadata from across your entire data ecosystem, providing a single source of truth for data lineage tracking, asset discovery, and SLA compliance.
Why is data reliability so critical for AI and machine learning systems?
Great question! AI and ML systems rely on massive volumes of data to make decisions, and any flaw in that data gets amplified at scale. Data reliability ensures that your models are trained and operate on accurate, complete, and timely data. Without it, you risk cascading failures, poor predictions, and even regulatory issues. That’s why data observability is essential to proactively monitor and maintain reliability across your pipelines.
How does Sifflet help scale dbt environments without compromising data quality?
Great question! Sifflet enhances your dbt environment by adding a robust data observability layer that enforces standards, monitors key metrics, and ensures data quality monitoring across thousands of models. With centralized metadata, automated monitors, and lineage tracking, Sifflet helps teams avoid the usual pitfalls of scaling like ownership ambiguity and technical debt.