Solution by Use Case

Data governance

Proactive access, quality and control

Empower data teams to detect and address issues proactively by providing them with tools to ensure data availability, usability, integrity, and security.

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De-risked data discovery

Ensure proactive data quality thanks to a large library of OOTB monitors and a built-in notification system
Gain visibility over assets’ documentation and health status on the Data Catalog for safe data discovery
Establish the official source of truth for key business concepts using the Business Glossary
Leverage custom tagging to classify assets

Structured data observability platform

Tailor data visibility for teams by grouping assets in domains that align with the company’s structure
Define data ownership to improve accountability and smooth collaboration across teams

Secured data management

Safeguard PII data securely through ML-based PII detection

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What should I consider when choosing a modern observability tool for my data stack?

When evaluating observability tools, consider factors like ease of setup, support for real-time metrics, data freshness checks, and integration with your existing stack. Look for platforms that offer strong data pipeline monitoring, business context in alerts, and cost transparency. Tools like Sifflet also provide fast time-to-value and support for both batch and streaming data observability.

How can organizations improve data governance with modern observability tools?

Modern observability tools offer powerful features like data lineage tracking, audit logging, and schema registry integration. These capabilities help organizations improve data governance by providing transparency, enforcing data contracts, and ensuring compliance with evolving regulations like GDPR.

How did Dailymotion use data observability to support their shift to a product-oriented data platform?

Dailymotion embedded data observability into their data ecosystem to ensure trust, reliability, and discoverability across teams. This shift allowed them to move from ad hoc data requests to delivering scalable, analytics-driven data products that empower both engineers and business users.

Why is combining data catalogs with data observability tools the future of data management?

Combining data catalogs with data observability tools creates a holistic approach to managing data assets. While catalogs help users discover and understand data, observability tools ensure that data is accurate, timely, and reliable. This integration supports better decision-making, improves data reliability, and strengthens overall data governance.

How can inefficient SQL queries impact my data pipeline performance?

Great question! Inefficient SQL queries can lead to slow dashboards, increased ingestion latency, and even failed workloads. By optimizing your queries using best practices like proper filtering and avoiding SELECT *, you help improve data pipeline monitoring and maintain overall data reliability.

What does Sifflet plan to do with the new $18M in funding?

We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.

What is reverse ETL and why is it important in the modern data stack?

Reverse ETL is the process of moving data from your data warehouse into external systems like CRMs or marketing platforms. It plays a crucial role in the modern data stack by enabling operational analytics, allowing business teams to act on real-time metrics and make data-driven decisions directly within their everyday tools.

Is this integration useful for teams focused on data governance and compliance?

Yes, it really is! With enhanced lineage and metadata tracking from source to destination, the Fivetran integration supports better data governance. It helps ensure transparency, traceability, and SLA compliance across your data ecosystem.

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Proactive access, quality and control