Proactive access, quality
and control

Empower data teams to detect and address issues proactively by providing them with tools to ensure data availability, usability, integrity, and security.

De-risked data discovery

  • Ensure proactive data quality thanks to a large library of OOTB monitors and a built-in notification system
  • Gain visibility over assets’ documentation and health status on the Data Catalog for safe data discovery
  • Establish the official source of truth for key business concepts using the Business Glossary
  • Leverage custom tagging to classify assets

Structured data observability platform

  • Tailor data visibility for teams by grouping assets in domains that align with the company’s structure
  • Define data ownership to improve accountability and smooth collaboration across teams

Secured data management

Safeguard PII data securely through ML-based PII detection

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

How does data observability support compliance with regulations like GDPR?
Data observability plays a key role in data governance by helping teams maintain accurate documentation, monitor data flows, and quickly detect anomalies. This proactive monitoring ensures that your data stays compliant with regulations like GDPR and HIPAA, reducing the risk of costly fines and audits.
What are some key benefits of using an observability platform like Sifflet?
Using an observability platform like Sifflet brings several benefits: real-time anomaly detection, proactive incident management, improved SLA compliance, and better data governance. By combining metrics, metadata, and lineage, we help teams move from reactive data quality monitoring to proactive, scalable observability that supports reliable, data-driven decisions.
How does SQL Table Tracer handle complex SQL features like CTEs and subqueries?
SQL Table Tracer uses a Monoid-based design to handle complex SQL structures like Common Table Expressions (CTEs) and subqueries. This approach allows it to incrementally and safely compose lineage information, ensuring accurate root cause analysis and data drift detection.
Why is data observability important when using ETL or ELT tools?
Data observability is crucial no matter which integration method you use. With ETL or ELT, you're moving and transforming data across multiple systems, which can introduce errors or delays. An observability platform like Sifflet helps you track data freshness, detect anomalies, and ensure SLA compliance across your pipelines. This means fewer surprises, faster root cause analysis, and more reliable data for your business teams.
How can Sifflet help prevent data disasters like the ones mentioned in the blog?
We built Sifflet to be your data stack's early warning system. Our observability platform offers automated data quality monitoring, anomaly detection, and root cause analysis, so you can identify and resolve issues before they impact your business. Whether you're scaling your pipelines or preparing for AI initiatives, we help you stay in control with confidence.
Why is table-level lineage important for data observability?
Table-level lineage helps teams perform impact analysis, debug broken pipelines, and meet compliance standards by clearly showing how data flows between systems. It's foundational for data quality monitoring and root cause analysis in modern observability platforms.
What tools can help me monitor data consistency between old and new environments?
You can use data profiling and anomaly detection tools to compare datasets before and after migration. These features are often built into modern data observability platforms and help you validate that nothing critical was lost or changed during the move.
What makes Sifflet’s approach to data observability unique?
Our approach stands out because we treat data observability as both an engineering and organizational concern. By combining telemetry instrumentation, root cause analysis, and business KPI tracking, we help teams align technical reliability with business outcomes.