Solution by Use Case

Data governance

Proactive access, quality and control

Empower data teams to detect and address issues proactively by providing them with tools to ensure data availability, usability, integrity, and security.

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De-risked data discovery

Ensure proactive data quality thanks to a large library of OOTB monitors and a built-in notification system
Gain visibility over assets’ documentation and health status on the Data Catalog for safe data discovery
Establish the official source of truth for key business concepts using the Business Glossary
Leverage custom tagging to classify assets

Structured data observability platform

Tailor data visibility for teams by grouping assets in domains that align with the company’s structure
Define data ownership to improve accountability and smooth collaboration across teams

Secured data management

Safeguard PII data securely through ML-based PII detection

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Why is integration with my existing tools important for observability?

A good observability platform should fit right into your current stack. That means supporting tools like dbt, Airflow, and your cloud infrastructure. Seamless integration ensures better pipeline orchestration visibility and makes it easier to act on data issues without disrupting your workflows.

What is data observability and why is it important for modern data teams?

Data observability is the ability to monitor, understand, and troubleshoot data health across the entire data stack. It's essential for modern data teams because it helps ensure data reliability, improves trust in analytics, and prevents costly issues caused by broken data pipelines or inaccurate dashboards. With the rise of complex infrastructures and real-time data usage, having a strong observability platform in place is no longer optional.

What is data governance and why does it matter for modern businesses?

Data governance is a framework of policies, roles, and processes that ensure data is accurate, secure, and used responsibly across an organization. It brings clarity and accountability to data management, helping teams trust the data they use, stay compliant with regulations, and make confident decisions. When paired with data observability tools, governance ensures data remains reliable and actionable at scale.

What benefits can I expect from using Sifflet with Google Cloud?

By combining Sifflet with Google Cloud, you get end-to-end cloud data observability, real-time metrics, and proactive monitoring across your data stack. It’s a powerful way to boost your data reliability and meet your SLA compliance goals.

What is passive metadata, and why does it matter for data observability?

Passive metadata is the descriptive information about your data assets, like table names, column types, and ownership details. It may not update in real time, but it's essential for data observability because it provides the structural foundation for cataloging, governance, and lineage tracking. With Sifflet, this metadata powers everything from asset discovery to root cause analysis.

Why is data reliability more important than ever?

With more teams depending on data for everyday decisions, data reliability has become a top priority. It’s not just about infrastructure uptime anymore, but also about ensuring the data itself is accurate, fresh, and trustworthy. Tools for data quality monitoring and root cause analysis help teams catch issues early and maintain confidence in their analytics.

What kinds of alerts can trigger incidents in ServiceNow through Sifflet?

You can trigger incidents from any Sifflet alert, including data freshness checks, schema changes, and pipeline failures. This makes it easier to maintain SLA compliance and improve overall data reliability across your observability platform.

How can I keep passive metadata accurate and useful over time?

To maintain high-quality passive metadata, Sifflet recommends a mix of automated ingestion and manual curation. Connect your data sources, standardize tagging, build a business glossary, and schedule regular reviews. This helps ensure your data profiling and data validation rules stay aligned with evolving business needs.

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Proactive access, quality and control