Mitigate disruption and risks

Customers choose Sifflet for migrations because it unifies lineage, monitoring, and triage in one place, giving teams clear, business-relevant insights without tool-switching. Its AI speeds up root cause analysis, learns your environment, and cuts manual effort, typically going live in under an hour and scaling fully in six weeks.

Pre-Migration: Baseline and Prepare

Create a complete inventory and establish trust baselines before any data is moved.

What Sifflet enables

End-to-end lineage mapping across your on-prem estate, so you know exactly which tables, dashboards, and KPIs depend on each other before changing pipelines.

Automated data profiling and health scoring to establish quality baselines (volumes, distributions, freshness, schema shape) for every critical asset.

Domain-level ownership so each business area knows its scope and responsibilities ahead of the migration.

Monitors as Code to version and package all checks that will run pre- and post-migration.

Outcome: A clear, auditable understanding of what “good” looks like before the first batch of data is moved.

During Migration: Parallel Validation and Controlled Cutover

Continuously validate data between your on-prem and Snowflake environments.

What Sifflet enables

Automated cross-environment comparison checks using custom SQL monitors, dynamic tests, and Sifflet’s failing-rows view.

Adaptive anomaly detection with seasonal awareness to catch regressions introduced by new pipelines or refactored logic.

Incident-centric workflow to consolidate related alerts, generate AI-driven root cause analysis, and route to the right domain team.

Field-level lineage to understand the blast radius of every upstream change as migration waves progress.

Outcome: Fast detection of mismatches, broken joins, missing data, or schema drift without manual spot-checking.

Post-Migration: Stabilise and Scale

Ensure production-grade reliability in Snowflake after cutover.

What Sifflet enables

Auto-coverage and Monitor Recommendations (Sentinel) to close blind spots and automatically instrument new Snowflake tables.

BI-embedded notifications (Power BI, Tableau, Looker) to alert business teams when downstream metrics change.

Data Product views and SLAs to formalise trust in the new ecosystem and expose quality metrics to stakeholders.

Cost-efficient observability with workload tagging and percent compute overhead to keep Snowflake spend predictable.

Outcome: A stable, trusted Snowflake environment with observability built in, not bolted on.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

Can Sifflet extend the capabilities of dbt tests for better observability?
Absolutely! While dbt tests are a great starting point, Sifflet takes things further with advanced observability tools. By ingesting dbt tests into Sifflet, you can apply powerful features like dynamic thresholding, real-time alerts, and incident response automation. It’s a big step up in data reliability and SLA compliance.
What practical steps can companies take to build a data-driven culture?
To build a data-driven culture, start by investing in data literacy, aligning goals across teams, and adopting observability tools that support proactive monitoring. Platforms with features like metrics collection, telemetry instrumentation, and real-time alerts can help ensure data reliability and build trust in your analytics.
What’s Sifflet’s vision for data observability in 2025?
Our 2025 vision is all about pushing the boundaries of cloud data observability. We're focusing on deeper automation, AI-driven insights, and expanding our observability platform to cover everything from real-time metrics to predictive analytics monitoring. It's about making data operations more resilient, transparent, and scalable.
How did Sifflet help Meero reduce the time spent on troubleshooting data issues?
Sifflet significantly cut down Meero's troubleshooting time by enabling faster root cause analysis. With real-time alerts and automated anomaly detection, the data team was able to identify and resolve issues in minutes instead of hours, saving up to 50% of their time.
How does the Sifflet and Firebolt integration improve data observability?
Great question! By integrating with Firebolt, Sifflet enhances your data observability by offering real-time metrics, end-to-end lineage, and automated anomaly detection. This means you can monitor your Firebolt data warehouse with precision and catch data quality issues before they impact the business.
How does MCP support data quality monitoring in modern observability platforms?
MCP helps LLMs become active participants in data quality monitoring by giving them access to structured resources like schema definitions, data validation rules, and profiling metrics. At Sifflet, we use this to detect anomalies, enforce data contracts, and ensure SLA compliance more effectively.
How does Sifflet support data quality monitoring at scale?
Sifflet uses AI-powered dynamic monitors and data validation rules to automate data quality monitoring across your pipelines. It also integrates with tools like Snowflake and dbt to ensure data freshness checks and schema validations are embedded into your workflows without manual overhead.
Why is data observability important in a modern data stack?
Data observability is crucial because it ensures your data is reliable, trustworthy, and ready for decision-making. It sits at the top of the modern data stack and helps teams detect issues like data drift, schema changes, or freshness problems before they impact downstream analytics. A strong observability platform like Sifflet gives you peace of mind and helps maintain data quality across all layers.