Mitigate disruption and risks

Customers choose Sifflet for migrations because it unifies lineage, monitoring, and triage in one place, giving teams clear, business-relevant insights without tool-switching. Its AI speeds up root cause analysis, learns your environment, and cuts manual effort, typically going live in under an hour and scaling fully in six weeks.

Pre-Migration: Baseline and Prepare

Create a complete inventory and establish trust baselines before any data is moved.

What Sifflet enables

End-to-end lineage mapping across your on-prem estate, so you know exactly which tables, dashboards, and KPIs depend on each other before changing pipelines.

Automated data profiling and health scoring to establish quality baselines (volumes, distributions, freshness, schema shape) for every critical asset.

Domain-level ownership so each business area knows its scope and responsibilities ahead of the migration.

Monitors as Code to version and package all checks that will run pre- and post-migration.

Outcome: A clear, auditable understanding of what “good” looks like before the first batch of data is moved.

During Migration: Parallel Validation and Controlled Cutover

Continuously validate data between your on-prem and Snowflake environments.

What Sifflet enables

Automated cross-environment comparison checks using custom SQL monitors, dynamic tests, and Sifflet’s failing-rows view.

Adaptive anomaly detection with seasonal awareness to catch regressions introduced by new pipelines or refactored logic.

Incident-centric workflow to consolidate related alerts, generate AI-driven root cause analysis, and route to the right domain team.

Field-level lineage to understand the blast radius of every upstream change as migration waves progress.

Outcome: Fast detection of mismatches, broken joins, missing data, or schema drift without manual spot-checking.

Post-Migration: Stabilise and Scale

Ensure production-grade reliability in Snowflake after cutover.

What Sifflet enables

Auto-coverage and Monitor Recommendations (Sentinel) to close blind spots and automatically instrument new Snowflake tables.

BI-embedded notifications (Power BI, Tableau, Looker) to alert business teams when downstream metrics change.

Data Product views and SLAs to formalise trust in the new ecosystem and expose quality metrics to stakeholders.

Cost-efficient observability with workload tagging and percent compute overhead to keep Snowflake spend predictable.

Outcome: A stable, trusted Snowflake environment with observability built in, not bolted on.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

What’s the first step when building a modern data team from scratch?
The very first step is to set clear objectives that align with your company’s level of data maturity and business needs. This means involving stakeholders from different departments and deciding whether your focus is on exploratory analysis, business intelligence, or innovation through AI and ML. These goals will guide your choices in data stack, platform, and hiring.
Is Sifflet suitable for non-technical users who want to contribute to data quality?
Yes, and that’s one of the things we’re most excited about! Sifflet empowers non-technical users to define custom monitoring rules and participate in data quality efforts without needing to write dbt code. It’s all part of building a culture of shared responsibility around data governance and observability.
How does Sifflet help improve data discovery across my organization?
Sifflet consolidates metadata from your entire data stack into a centralized Data Catalog, making it easier for data stakeholders to discover, understand, and trust data. With features like enriched metadata, Snowflake tags, and BigQuery labels, data discovery becomes faster and more intuitive, reducing time spent searching for the right assets.
Does Sifflet store any of my company’s data?
No, Sifflet does not store your data. We designed our platform to discard any data previews immediately after display, and we only retain metadata like table and column names. This approach supports GDPR compliance and strengthens your overall data governance strategy.
What role does technology play in supporting data team well-being?
The right technology can make a big difference. Adopting observability tools that offer features like data lineage tracking, data freshness checks, and pipeline health dashboards can reduce manual firefighting and help your team work more autonomously. This not only improves productivity but also makes day-to-day work more enjoyable.
How does Sifflet support data quality monitoring at scale?
Sifflet makes data quality monitoring scalable with features like auto-coverage, which automatically generates monitors across your datasets. Whether you're working with Snowflake, BigQuery, or other platforms, you can quickly reach high monitoring coverage and get real-time alerts via Slack, email, or MS Teams to ensure data reliability.
How can observability platforms help with compliance and audit logging?
Observability platforms like Sifflet support compliance monitoring by tracking who accessed what data, when, and how. We help teams meet GDPR, NERC CIP, and other regulatory requirements through audit logging, data governance tools, and lineage visibility. It’s all about making sure your data is not just stored safely but also traceable and verifiable.
What makes Sifflet different from other data observability tools?
Sifflet stands out as a metadata control plane that connects technical reliability with business context. Unlike point solutions, it offers AI-native automation, full data lineage tracking, and cross-functional accessibility, making it ideal for organizations that need to scale trust in their data across teams.