Mitigate disruption and risks

Customers choose Sifflet for migrations because it unifies lineage, monitoring, and triage in one place, giving teams clear, business-relevant insights without tool-switching. Its AI speeds up root cause analysis, learns your environment, and cuts manual effort, typically going live in under an hour and scaling fully in six weeks.

Pre-Migration: Baseline and Prepare

Create a complete inventory and establish trust baselines before any data is moved.

What Sifflet enables

End-to-end lineage mapping across your on-prem estate, so you know exactly which tables, dashboards, and KPIs depend on each other before changing pipelines.

Automated data profiling and health scoring to establish quality baselines (volumes, distributions, freshness, schema shape) for every critical asset.

Domain-level ownership so each business area knows its scope and responsibilities ahead of the migration.

Monitors as Code to version and package all checks that will run pre- and post-migration.

Outcome: A clear, auditable understanding of what “good” looks like before the first batch of data is moved.

During Migration: Parallel Validation and Controlled Cutover

Continuously validate data between your on-prem and Snowflake environments.

What Sifflet enables

Automated cross-environment comparison checks using custom SQL monitors, dynamic tests, and Sifflet’s failing-rows view.

Adaptive anomaly detection with seasonal awareness to catch regressions introduced by new pipelines or refactored logic.

Incident-centric workflow to consolidate related alerts, generate AI-driven root cause analysis, and route to the right domain team.

Field-level lineage to understand the blast radius of every upstream change as migration waves progress.

Outcome: Fast detection of mismatches, broken joins, missing data, or schema drift without manual spot-checking.

Post-Migration: Stabilise and Scale

Ensure production-grade reliability in Snowflake after cutover.

What Sifflet enables

Auto-coverage and Monitor Recommendations (Sentinel) to close blind spots and automatically instrument new Snowflake tables.

BI-embedded notifications (Power BI, Tableau, Looker) to alert business teams when downstream metrics change.

Data Product views and SLAs to formalise trust in the new ecosystem and expose quality metrics to stakeholders.

Cost-efficient observability with workload tagging and percent compute overhead to keep Snowflake spend predictable.

Outcome: A stable, trusted Snowflake environment with observability built in, not bolted on.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

Discover more title goes here

Still have a question in mind ?
Contact Us

Frequently asked questions

How do Service Level Indicators (SLIs) help improve data product reliability?
SLIs are a fantastic way to measure the health and performance of your data products. By tracking metrics like data freshness, anomaly detection, and real-time alerts, you can ensure your data meets expectations and stays aligned with your team’s SLA compliance goals.
What makes business-aware data observability so important?
Business-aware observability bridges the gap between technical issues and real-world outcomes. It’s not just about detecting schema changes or data drift — it’s about understanding how those issues affect KPIs, dashboards, and decisions. At Sifflet, we bring together telemetry instrumentation, data profiling, and business context so teams can prioritize incidents based on impact, not just severity. This empowers everyone, from data engineers to product managers, to trust and act on data with confidence.
Why is data observability becoming such a priority for enterprises in 2025?
Great question! As more organizations rely on AI and analytics for decision-making, ensuring data quality, health, and reliability has become non-negotiable. Data observability platforms like Sifflet help teams detect issues early, reduce downtime, and maintain trust in their data pipelines.
What is the Universal Connector that Sifflet introduced in 2024?
The Universal Connector is one of our most exciting 2024 releases. It enables seamless integration across the entire data lifecycle, helping users achieve complete visibility with end-to-end data observability. This means fewer blind spots and a much more holistic view of your data ecosystem.
What should I look for in a reverse ETL tool?
When choosing a reverse ETL tool, key features to consider include reliable syncing, strong security and privacy controls, and broad integration capabilities. These features help ensure smooth data pipeline monitoring and support data governance across your organization.
Is Sifflet's Data Sharing compatible with cloud data platforms like Snowflake or BigQuery?
Yes, it is! Sifflet currently supports Data Sharing to Snowflake, BigQuery, and S3, with more destinations on the way. This makes it easy to integrate Sifflet into your cloud data observability strategy and leverage your existing infrastructure for deeper insights and proactive monitoring.
How does data lineage tracking help when something breaks?
Data lineage tracking is a lifesaver when you’re dealing with broken dashboards or bad reports. It maps your data’s journey from source to consumption, so when something goes wrong, you can quickly see what downstream assets are affected. This is key for fast root cause analysis and helps you notify the right business stakeholders. A good observability platform will give you both technical and business lineage, making it easier to trace issues back to their source.
Can the Sifflet AI Assistant help non-technical users with data quality monitoring?
Absolutely! One of our goals is to democratize data observability. The Sifflet AI Assistant is designed to be accessible to both technical and non-technical users, offering natural language interfaces and actionable insights that simplify data quality monitoring across the organization.