Solution by Use Case

Cost Observability

Cost-efficient data pipelines

Pinpoint cost inefficiencies and anomalies thanks to full-stack data observability.

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Data asset optimization

Leverage lineage and Data Catalog to pinpoint underutilized assets
Get alerted on unexpected behaviors in data consumption patterns

Proactive data pipeline management

Proactively prevent pipelines from running in case a data quality anomaly is detected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Why is semantic quality monitoring important for AI applications?

Semantic quality monitoring ensures that the data feeding into your AI models is contextually accurate and production-ready. At Sifflet, we're making this process seamless with tools that check for data drift, validate schema, and maintain high data quality without manual intervention.

Why does great design matter in data observability platforms?

Great design is essential in data observability platforms because it helps users navigate complex workflows with ease and confidence. At Sifflet, we believe that combining intuitive UX with a visually consistent UI empowers Data Engineers and Analysts to monitor data quality, detect anomalies, and ensure SLA compliance more efficiently.

What makes business-aware data observability so important?

Business-aware observability bridges the gap between technical issues and real-world outcomes. It’s not just about detecting schema changes or data drift — it’s about understanding how those issues affect KPIs, dashboards, and decisions. At Sifflet, we bring together telemetry instrumentation, data profiling, and business context so teams can prioritize incidents based on impact, not just severity. This empowers everyone, from data engineers to product managers, to trust and act on data with confidence.

How does data observability fit into the modern data stack?

Data observability integrates across your existing data stack, from ingestion tools like Airflow and AWS Glue to storage solutions like Snowflake and Redshift. It acts as a monitoring layer that provides real-time insights and alerts across each stage, helping teams maintain pipeline health and ensure data freshness checks are always in place.

What is data observability, and why is it important for companies like Hypebeast?

Data observability is the ability to understand the health, reliability, and quality of data across your ecosystem. For a data-driven company like Hypebeast, it helps ensure that insights are accurate and trustworthy, enabling better decision-making across teams.

What are some engineering challenges around the 'right to be forgotten' under GDPR?

The 'right to be forgotten' introduces several technical hurdles. For example, deleting user data across multiple systems, backups, and caches can be tricky. That's where data lineage tracking and pipeline orchestration visibility come in handy. They help you understand dependencies and ensure deletions are complete and safe without breaking downstream processes.

Will Sifflet cover any upcoming trends in data observability?

For sure! Our CEO, Salma Bakouk, will be speaking about the top data trends to watch in 2025, including how GenAI and advanced anomaly detection are shaping the future of observability platforms. You’ll walk away with actionable insights for your data strategy.

How is AI shaping the future of data observability?

AI enhances data observability with advanced anomaly detection, predictive analytics, and automated root cause analysis. This helps teams identify and resolve issues faster while reducing manual effort. Have a look at how Sifflet is leveraging AI for better data observability here

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