Solution by Use Case

Cost Observability

Cost-efficient data pipelines

Pinpoint cost inefficiencies and anomalies thanks to full-stack data observability.

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Data asset optimization

Leverage lineage and Data Catalog to pinpoint underutilized assets
Get alerted on unexpected behaviors in data consumption patterns

Proactive data pipeline management

Proactively prevent pipelines from running in case a data quality anomaly is detected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet’s observability platform help reduce alert fatigue?

We hear this a lot — too many alerts, not enough clarity. At Sifflet, we focus on intelligent alerting by combining metadata, data lineage tracking, and usage patterns to prioritize what really matters. Instead of just flagging that something broke, our platform tells you who’s affected, why it matters, and how to fix it. That means fewer false positives and more actionable insights, helping you cut through the noise and focus on what truly impacts your business.

What are Sentinel, Sage, and Forge, and how do they enhance data observability?

Sentinel, Sage, and Forge are Sifflet’s new AI agents designed to supercharge your data observability efforts. Sentinel proactively recommends monitoring strategies, Sage accelerates root cause analysis by remembering system history, and Forge guides your team with actionable fixes. Together, they help teams reduce alert fatigue and improve data reliability at scale.

Is this feature part of Sifflet’s larger observability platform?

Yes, dbt Impact Analysis is a key addition to Sifflet’s observability platform. It integrates seamlessly into your GitHub or GitLab workflows and complements other features like data lineage tracking and data quality monitoring to provide holistic data observability.

How does data lineage tracking help with root cause analysis in data integration?

Data lineage tracking gives visibility into how data flows from source to destination, making it easier to pinpoint where issues originate. This is essential for root cause analysis, especially when dealing with complex integrations across multiple systems. At Sifflet, we see data lineage as a cornerstone of any observability platform.

What does a modern data stack look like and why does it matter?

A modern data stack typically includes tools for ingestion, warehousing, transformation and business intelligence. For example, you might use Fivetran for ingestion, Snowflake for warehousing, dbt for transformation and Looker for analytics. Investing in the right observability tools across this stack is key to maintaining data reliability and enabling real-time metrics that support smart, data-driven decisions.

How does the new Custom Metadata feature improve data governance?

With Custom Metadata, you can tag any asset, monitor, or domain in Sifflet using flexible key-value pairs. This makes it easier to organize and route data based on your internal logic, whether it's ownership, SLA compliance, or business unit. It's a big step forward for data governance and helps teams surface high-priority monitors more effectively.

How can data observability help companies stay GDPR compliant?

Great question! Data observability plays a key role in GDPR compliance by giving teams real-time visibility into where personal data lives, how it's being used, and whether it's being processed according to user consent. With an observability platform in place, you can track data lineage, monitor data quality, and quickly respond to deletion or access requests in a compliant way.

What role does Sifflet’s data catalog play in observability?

Sifflet’s data catalog acts as the central hub for your data ecosystem, enriched with metadata and classification tags. This foundation supports cloud data observability by giving teams full visibility into their assets, enabling better data lineage tracking, telemetry instrumentation, and overall observability platform performance.

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