Solution by Use Case

Cost Observability

Cost-efficient data pipelines

Pinpoint cost inefficiencies and anomalies thanks to full-stack data observability.

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Data asset optimization

Leverage lineage and Data Catalog to pinpoint underutilized assets
Get alerted on unexpected behaviors in data consumption patterns

Proactive data pipeline management

Proactively prevent pipelines from running in case a data quality anomaly is detected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What kind of monitoring capabilities does Sifflet offer out of the box?

Sifflet comes with a powerful library of pre-built monitors for data profiling, data freshness checks, metrics health, and more. These templates are easily customizable, supporting both batch data observability and streaming data monitoring, so you can tailor them to your specific data pipelines.

How does Sifflet help identify performance bottlenecks in dbt models?

Sifflet's dbt runs tab offers deep insights into model execution, cost, and runtime, making it easy to spot inefficiencies. You can also use historical performance data to set up custom dashboards and proactive monitors. This helps with capacity planning and ensures your data pipelines stay optimized and cost-effective.

How do JOIN strategies affect query execution and data observability?

JOINs can be very resource-intensive if not used correctly. Choosing the right JOIN type and placing conditions in the ON clause helps reduce unnecessary data processing, which is key for effective data observability and real-time metrics tracking.

Is Sifflet suitable for large, distributed data environments?

Absolutely! Sifflet was built with scalability in mind. Whether you're working with batch data observability or streaming data monitoring, our platform supports distributed systems observability and is designed to grow with multi-team, multi-region organizations.

What does Sifflet plan to do with the new $18M in funding?

We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.

How does reverse ETL improve data reliability and reduce manual data requests?

Reverse ETL automates the syncing of data from your warehouse to business apps, helping reduce the number of manual data requests across teams. This improves data reliability by ensuring consistent, up-to-date information is available where it’s needed most, while also supporting SLA compliance and data automation efforts.

Who are some of the companies using Sifflet’s observability tools?

We're proud to work with amazing organizations like St-Gobain, Penguin Random House, and Euronext. These enterprises rely on Sifflet for cloud data observability, data lineage tracking, and proactive monitoring to ensure their data is always AI-ready and analytics-friendly.

What does it mean to treat data as a product?

Treating data as a product means prioritizing its reliability, usability, and trustworthiness—just like you would with any customer-facing product. This mindset shift is driving the need for observability platforms that support data governance, real-time metrics, and proactive monitoring across the entire data lifecycle.

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