Solution by Use Case

Cost Observability

Cost-efficient data pipelines

Pinpoint cost inefficiencies and anomalies thanks to full-stack data observability.

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Data asset optimization

Leverage lineage and Data Catalog to pinpoint underutilized assets
Get alerted on unexpected behaviors in data consumption patterns

Proactive data pipeline management

Proactively prevent pipelines from running in case a data quality anomaly is detected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How can I measure whether my data is trustworthy?

Great question! To measure data quality, you can track key metrics like accuracy, completeness, consistency, relevance, and freshness. These indicators help you evaluate the health of your data and are often part of a broader data observability strategy that ensures your data is reliable and ready for business use.

What is SQL Table Tracer and how does it help with data observability?

SQL Table Tracer (STT) is a lightweight library that extracts table-level lineage from SQL queries. It plays a key role in data observability by identifying upstream and downstream tables, making it easier to understand data dependencies and track changes across your data pipelines.

How does data observability help control cloud costs?

Data observability shines a light on hidden inefficiencies like redundant queries or unused pipelines. By using observability to track resource utilization and detect anomalies in compute usage, one financial services firm cut their Snowflake spend by 40%. It turns cloud cost management from guesswork into a data-driven process.

Can data observability improve collaboration across data teams?

Absolutely! With shared visibility into data flows and transformations, observability platforms foster better communication between data engineers, analysts, and business users. Everyone can see what's happening in the pipeline, which encourages ownership and teamwork around data reliability.

How does reverse ETL improve data reliability and reduce manual data requests?

Reverse ETL automates the syncing of data from your warehouse to business apps, helping reduce the number of manual data requests across teams. This improves data reliability by ensuring consistent, up-to-date information is available where it’s needed most, while also supporting SLA compliance and data automation efforts.

What’s new in Sifflet’s data quality monitoring capabilities?

We’ve rolled out several powerful updates to help you monitor data quality more effectively. One highlight is our new referential integrity monitor, which ensures logical consistency between tables, like verifying that every order has a valid customer ID. We’ve also enhanced our Data Quality as Code framework, making it easier to scale monitor creation with templates and for-loops.

Why is data lineage tracking important for governance in a hybrid architecture?

Data lineage tracking provides transparency into how data moves and transforms across systems. In hybrid architectures, it helps enforce governance by showing where data comes from, who owns it, and how changes impact downstream consumers, making compliance and audit logging much easier.

What makes Sifflet a strong alternative to Anomalo for data observability?

Sifflet offers end-to-end data observability that goes beyond anomaly detection. It monitors data pipelines, tracks field-level data lineage, and provides full context around incidents. With AI agents and real-time metrics, Sifflet helps teams understand root causes and business impact, not just surface-level issues.

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