Solution by Use Case

Monitoring at Scale

Coverage without compromise.

Grow monitoring coverage intelligently as your stack scales and do more with less resources thanks to tooling that reduces maintenance burden, improves signal-to-noise, and helps you understand impact across interconnected systems.

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Don’t Let Scale Stop You

As your stack and data assets scale, so do monitors. Keeping rules updated becomes a full-time job, and tribal knowledge about monitors gets scattered, so teams struggle to sunset obsolete monitors while adding new ones. No more with Sifflet.

Optimize monitoring coverage and minimize noise levels with AI-powered suggestions and supervision that adapt dynamically
Implement programmatic monitoring set up and maintenance with Data Quality as Code (DQaC)
Automated monitor creation and updates based on data changes
Centralized monitor management reduces maintenance overhead

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Get Clear and Consistent

Maintaining consistent monitoring practices across tools, platforms, and internal teams that work across different parts of the stack isn’t easy. Sifflet makes it a breeze.

Set up consistent alerting and response workflows
Benefit from unified monitoring across your platforms and tools
Use automated dependency mapping to show system relationships and benefit from end-to-end visibility across the entire data pipeline

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Can Sifflet integrate with my existing data stack for seamless data pipeline monitoring?

Absolutely! One of Sifflet’s strengths is its seamless integration across your existing data stack. Whether you're working with tools like Airflow, Snowflake, or Kafka, Sifflet helps you monitor your data pipelines without needing to overhaul your infrastructure.

What makes data observability different from traditional monitoring tools?

Traditional monitoring tools focus on infrastructure and application performance, while data observability digs into the health and trustworthiness of your data itself. At Sifflet, we combine metadata monitoring, data profiling, and log analysis to provide deep insights into pipeline health, data freshness checks, and anomaly detection. It's about ensuring your data is accurate, timely, and reliable across the entire stack.

What’s next for Sifflet’s metrics observability capabilities?

We’re expanding support to more BI and transformation tools beyond Looker, and enhancing our ML-based monitoring to group business metrics by domain. This will improve consistency and make it even easier for users to explore metrics across the semantic layer.

What kinds of metrics can retailers track with advanced observability tools?

Retailers can track a wide range of metrics such as inventory health, stock obsolescence risks, carrying costs, and dynamic safety stock levels. These observability dashboards offer time-series analysis and predictive insights that support better decision-making and improve overall data reliability.

When should organizations start thinking about data quality and observability?

The earlier, the better. Building good habits like CI/CD, code reviews, and clear documentation from the start helps prevent data issues down the line. Implementing telemetry instrumentation and automated data validation rules early on can significantly improve data pipeline monitoring and support long-term SLA compliance.

Why should data teams care about data lineage tracking?

Data lineage tracking is a game-changer for data teams. It helps you understand how data flows through your systems and what downstream processes depend on it. When something breaks, lineage reveals the blast radius—so instead of just knowing a table is late, you’ll know it affects marketing campaigns or executive reports. It’s a critical part of any observability platform that wants to move from reactive to proactive.

Can data observability support better demand forecasting for retailers?

Absolutely. By integrating historical sales, real-time transactions, and external data sources like weather or social trends, data observability platforms enhance forecast accuracy. They use machine learning to evaluate and adjust predictions, helping retailers align inventory with actual consumer demand more effectively.

Why is data observability important during cloud migration?

Great question! Data observability helps you monitor the health and integrity of your data as it moves to the cloud. By using an observability platform, you can track data lineage, detect anomalies, and validate consistency between environments, which reduces the risk of disruptions and broken pipelines.

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