Solution by Use Case

Cost Observability

Cost-efficient data pipelines

Pinpoint cost inefficiencies and anomalies thanks to full-stack data observability.

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Data asset optimization

Leverage lineage and Data Catalog to pinpoint underutilized assets
Get alerted on unexpected behaviors in data consumption patterns

Proactive data pipeline management

Proactively prevent pipelines from running in case a data quality anomaly is detected

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet help reduce AI bias and improve model fairness?

Reducing AI bias starts with understanding your data. Sifflet’s observability platform gives you deep visibility into data sources, transformations, and quality. By tracking data lineage and applying data profiling, teams can identify and correct biased inputs before they affect model outcomes. This transparency helps build more ethical and reliable AI systems.

What’s the first step when building a modern data team from scratch?

The very first step is to set clear objectives that align with your company’s level of data maturity and business needs. This means involving stakeholders from different departments and deciding whether your focus is on exploratory analysis, business intelligence, or innovation through AI and ML. These goals will guide your choices in data stack, platform, and hiring.

Why is Sifflet focusing on AI agents for observability now?

With data stacks growing rapidly and teams staying the same size or shrinking, proactive monitoring is more important than ever. These AI agents bring memory, reasoning, and automation into the observability platform, helping teams scale their efforts with confidence and clarity.

How does Sifflet help with data observability during the CI process?

Sifflet integrates directly with your CI pipelines on platforms like GitHub and GitLab to proactively surface issues before code is merged. By analyzing the impact of dbt model changes and running data quality monitors in testing environments, Sifflet ensures data reliability and minimizes production disruptions.

Which features should I look for in a data observability platform?

Look for platforms that offer end-to-end coverage including data freshness checks, anomaly detection, root cause analysis, and integrations with tools like Snowflake, Airflow, and dbt. The best observability tools also support collaboration, scalability, and proactive monitoring to keep your pipelines healthy and your data trustworthy.

Can Sifflet monitor data quality in real-time?

Absolutely! Sifflet supports real-time metrics and data quality monitoring across your pipelines. Our AI agents continuously track data freshness, schema changes, and anomalies, so you’re alerted the moment something looks off. It’s like having a 24/7 data guardian that ensures your business decisions are based on accurate and timely information.

Can business users benefit from data observability too, or is it just for engineers?

Absolutely, business users benefit too! Sifflet's UI is built for both technical and non-technical teams. For example, our Chrome extension overlays on BI tools to show real-time metrics and data quality monitoring without needing to write SQL. It helps everyone from analysts to execs make decisions with confidence, knowing the data behind their dashboards is trustworthy.

What does the Sifflet and Google Cloud partnership mean for users?

Great question! This partnership allows Google Cloud users to integrate Sifflet’s data observability platform directly within their private cloud environment. That means better visibility, reliability, and trust in your data from ingestion all the way to analytics.

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