Solution by Use Case

Data governance

Proactive access, quality and control

Empower data teams to detect and address issues proactively by providing them with tools to ensure data availability, usability, integrity, and security.

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De-risked data discovery

Ensure proactive data quality thanks to a large library of OOTB monitors and a built-in notification system
Gain visibility over assets’ documentation and health status on the Data Catalog for safe data discovery
Establish the official source of truth for key business concepts using the Business Glossary
Leverage custom tagging to classify assets

Structured data observability platform

Tailor data visibility for teams by grouping assets in domains that align with the company’s structure
Define data ownership to improve accountability and smooth collaboration across teams

Secured data management

Safeguard PII data securely through ML-based PII detection

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sentinel help with data pipeline monitoring?

Sentinel is our monitoring agent that automatically recommends the right monitors based on your data’s structure and usage. By analyzing data samples, column patterns, and relationships, it helps teams scale data pipeline monitoring across hundreds of tables without drowning in alerts. It’s a smarter way to ensure data reliability without manual setup.

How does data observability help improve data reliability?

Data observability gives you end-to-end visibility into your data pipelines, helping you catch issues like schema changes, data drift, or ingestion failures before they impact downstream systems. By continuously monitoring real-time metrics and enabling root cause analysis, observability platforms like Sifflet ensure your data stays accurate, complete, and up-to-date, which directly supports stronger data reliability.

Why is Sifflet focusing on AI agents for observability now?

With data stacks growing rapidly and teams staying the same size or shrinking, proactive monitoring is more important than ever. These AI agents bring memory, reasoning, and automation into the observability platform, helping teams scale their efforts with confidence and clarity.

How does data observability support better data quality management?

Data observability plays a key role by giving teams real-time visibility into the health of their data pipelines. With observability tools like Sifflet, you can monitor data freshness, detect anomalies, and trace issues back to their root cause. This allows you to catch and fix data quality issues before they impact business decisions, making your data more reliable and your operations more efficient.

Can Sifflet detect unexpected values in categorical fields?

Absolutely. Sifflet’s data quality monitoring automatically flags unforeseen values in categorical fields, which is a common issue for analytics engineers. This helps prevent silent errors in your data pipelines and supports better SLA compliance across your analytics workflows.

What makes Datadog and Splunk suitable for real-time data observability?

Both Datadog and Splunk excel at real-time telemetry instrumentation. They capture logs, metrics, and traces across applications, pipelines, and infrastructure. This real-time detection and unified observability platform make them great for environments where data reliability depends on fast incident detection and root cause analysis.

How does data ingestion relate to data observability?

Great question! Data ingestion is where observability starts. Once data enters your system, observability platforms like Sifflet help monitor its quality, detect anomalies, and ensure data freshness. This allows teams to catch ingestion issues early, maintain SLA compliance, and build trust in their data pipelines.

How does Sifflet help with compliance monitoring and audit logging?

Sifflet is ISO 27001 certified and SOC 2 compliant, and we use a separate secret manager to handle credentials securely. This setup ensures a strong audit trail and tight access control, making compliance monitoring and audit logging seamless for your data teams.

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Proactive access, quality and control