Make Data Observability Everyone’s Business

Sifflet is an AI-native data observability platform built for data teams with business users in mind. 

Make Data Observability Everyone’s Business
Trusted by Leading Companies

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.
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Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact
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Stay ahead of issues with real-time alerts that keep you informed and in control of your data health
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Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.
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Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.
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Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.
What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?
Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Register for our biweekly demo now!
ACHIEVE

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TEAMS

Built for

Built for Everyone

Everyone

Data Leaders

Data Engineers

Data Users

Everyone

Sifflet allows everyone to own and build confidence in data thanks to features that make it easy to access, understand and contribute to data reliability and quality.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data
"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist
"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam
" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios
"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links
"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

Frequently asked questions

What role do tools like Apache Spark and dbt play in data transformation?
Apache Spark and dbt are powerful tools for managing different aspects of data transformation. Spark is great for large-scale, distributed processing, especially when working with complex transformations and high data volumes. dbt, on the other hand, brings software engineering best practices to SQL-based transformations, making it ideal for analytics engineering. Both tools benefit from integration with observability platforms to ensure transformation pipelines run smoothly and reliably.
Can I use Sifflet to detect issues in my dbt models before they impact downstream dashboards?
Absolutely! Sifflet's real-time anomaly detection and full data lineage tracking make it easy to catch issues in your dbt models early. This proactive approach helps prevent broken dashboards and ensures data reliability across your analytics pipeline.
Why is data observability becoming more important in 2024?
Great question! As AI and real-time data products become more widespread, data observability is crucial for ensuring data reliability, privacy, and performance. A strong observability platform helps reduce data chaos by monitoring pipeline health, identifying anomalies, and maintaining SLA compliance across increasingly complex data ecosystems.
Who should be responsible for managing data quality in an organization?
Data quality management works best when it's a shared responsibility. Data stewards often lead the charge by bridging business needs with technical implementation. Governance teams define standards and policies, engineering teams build the monitoring infrastructure, and business users provide critical domain expertise. This cross-functional collaboration ensures that quality issues are caught early and resolved in ways that truly support business outcomes.
Can data quality monitoring alone guarantee data reliability?
Not quite. While data quality monitoring helps ensure individual datasets are accurate and consistent, data reliability goes further by ensuring your entire data system is dependable over time. That includes pipeline orchestration visibility, anomaly detection, and proactive monitoring. Pairing data quality with a robust observability platform gives you a more comprehensive approach to reliability.
How does Sifflet help with data freshness monitoring?
At Sifflet, we offer a powerful Freshness Monitor that tracks when your data arrives and alerts you if it's missing or delayed. Whether you're working with batch or streaming pipelines, our observability platform makes it easy to stay on top of data freshness and ensure your analytics stay accurate and timely.
What is the difference between data monitoring and data observability?
Great question! Data monitoring is like your car's dashboard—it alerts you when something goes wrong, like a failed pipeline or a missing dataset. Data observability, on the other hand, is like being the driver. It gives you a full understanding of how your data behaves, where it comes from, and how issues impact downstream systems. At Sifflet, we believe in going beyond alerts to deliver true data observability across your entire stack.
Why is data lineage so critical in a data observability strategy?
Data lineage is the backbone of any strong data observability strategy. It helps teams trace data issues to their source by showing how data flows from ingestion to dashboards and models. With lineage, you can assess the impact of changes, improve collaboration across teams, and resolve anomalies faster. It's especially powerful when combined with anomaly detection and real-time metrics for full visibility across your pipelines.
Still have questions?

More Data. Less Chaos.

If you want a smoother running stack,
let’s talk about what Sifflet can do for you.