Data Observability in Action: Sifflet for Snowflake
See how to bring AI-powered data observability directly into your Snowflake workflows.

Speaker
Alex Iorga is Head of Solutions Engineering & Customer Success at Sifflet, where he leads technical strategy and customer engagement to help organizations get the most out of their data observability platforms.Before joining Sifflet, Alex spent over four years at Deepomatic, advancing to Director of Sales Engineering, where he built and scaled international SE teams, defined sales methodologies with leadership, and drove expansion into North America and LATAM. He began his career at Accenture in London, focusing on data visualization and analytics, delivering end-to-end solutions and agile projects for major clients in financial services and resources.
What you'll learn:
Monitor Snowflake natively
Track stages, streams, and leverage Time Travel for anomaly detection—all within your Snowflake environment.
Detect issues before they impact your business
Real-time monitoring with intelligent alerts that cut through the noise and focus on what matters.
Understand downstream impact instantly
End-to-end lineage shows exactly which dashboards, reports, and teams are affected when data breaks.
Get business-aware context
Connect data quality issues to business impact with automatic prioritization based on usage and criticality.
Speaker
Alex Iorga is Head of Solutions Engineering & Customer Success at Sifflet, where he leads technical strategy and customer engagement to help organizations get the most out of their data observability platforms.Before joining Sifflet, Alex spent over four years at Deepomatic, advancing to Director of Sales Engineering, where he built and scaled international SE teams, defined sales methodologies with leadership, and drove expansion into North America and LATAM. He began his career at Accenture in London, focusing on data visualization and analytics, delivering end-to-end solutions and agile projects for major clients in financial services and resources.


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