Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard data monitoring
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Sifllet dashboard data quality monitoring
Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Built for %%Everyone%%

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

How can data observability help companies stay GDPR compliant?
Great question! Data observability plays a key role in GDPR compliance by giving teams real-time visibility into where personal data lives, how it's being used, and whether it's being processed according to user consent. With an observability platform in place, you can track data lineage, monitor data quality, and quickly respond to deletion or access requests in a compliant way.
How does Sifflet help improve data discovery across my organization?
Sifflet consolidates metadata from your entire data stack into a centralized Data Catalog, making it easier for data stakeholders to discover, understand, and trust data. With features like enriched metadata, Snowflake tags, and BigQuery labels, data discovery becomes faster and more intuitive, reducing time spent searching for the right assets.
Why is data observability becoming essential for data-driven companies?
As more businesses rely on data to drive decisions, ensuring data reliability is critical. Data observability provides transparency into the health of your data assets and pipelines, helping teams catch issues early, stay compliant with SLAs, and ultimately build trust in their data.
Why is data quality management so important for growing organizations?
Great question! Data quality management helps ensure that your data remains accurate, complete, and aligned with business goals as your organization scales. Without strong data quality practices, teams waste time troubleshooting issues, decision-makers lose trust in reports, and systems make poor choices. With proper data quality monitoring in place, you can move faster, automate confidently, and build a competitive edge.
How can executive sponsorship help scale data governance efforts?
Executive sponsorship is essential for scaling data governance beyond grassroots efforts. As organizations mature, top-down support ensures proper budget allocation for observability tools, data pipeline monitoring, and team resources. When leaders are personally invested, it helps shift the mindset from reactive fixes to proactive data quality and governance practices.
What is metrics observability and why does it matter for business users?
Metrics observability helps business users trust and understand the KPIs they rely on by making it easy to trace how metrics are defined, calculated, and connected to other data assets. With Sifflet’s observability platform, teams can ensure their business metrics are accurate, reliable, and aligned across departments.
What if I use tools that aren’t natively supported by Sifflet?
No worries at all! With Sifflet’s Universal Connector API, you can integrate data from virtually any source. This flexibility means you can monitor your entire data ecosystem and maintain full visibility into your data pipeline monitoring, no matter what tools you're using.
Can I use the Fivetran integration to monitor data pipeline health?
Absolutely! By surfacing connector statuses and metadata directly in the lineage graph and catalog, Sifflet helps you stay on top of pipeline health and detect issues early. It's a powerful step forward in proactive data pipeline monitoring.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us