Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard data monitoring
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Sifllet dashboard data quality monitoring
Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Built for %%Everyone%%

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

What role does metadata play in a data observability platform?
Metadata provides context about your data, such as who created it, when it was modified, and how it's classified. In a data observability platform, strong metadata management enhances data discovery, supports compliance monitoring, and ensures consistent, high-quality data across systems.
Why is an observability layer essential in the modern data stack, according to Meero’s experience?
For Meero, having an observability layer like Sifflet was crucial to ensure end-to-end visibility of their data pipelines. It allowed them to proactively monitor data quality, reduce downtime, and maintain SLA compliance, making it an indispensable part of their modern data stack.
What new investments is Sifflet making after the latest funding round?
We're excited to be investing in four key areas: enhancing our product roadmap, expanding our AI-powered capabilities, growing our North American presence, and accelerating hiring across teams. These efforts will help us continue leading in cloud data observability and better serve our growing customer base.
How does data lineage enhance data observability?
Data lineage adds context to data observability by linking alerts to their root cause. For example, if a metric suddenly drops, lineage helps trace it back to a delayed ingestion or schema change. This speeds up incident resolution and strengthens anomaly detection. Platforms like Sifflet combine lineage with real-time metrics and data freshness checks to provide a complete view of pipeline health.
What role does data pipeline monitoring play in Dailymotion’s delivery optimization?
By rebuilding their pipelines with strong data pipeline monitoring, Dailymotion reduced storage costs, improved performance, and ensured consistent access to delivery data. This helped eliminate data sprawl and created a single source of truth for operational teams.
How can organizations create a culture that supports data observability?
Fostering a data-driven culture starts with education and collaboration. Salma recommends training programs that boost data literacy and initiatives that involve all data stakeholders. This shared responsibility approach ensures better data governance and more effective data quality monitoring.
What role does data ownership play in data quality monitoring?
Clear data ownership is a game changer for data quality monitoring. When each data product has a defined owner, it’s easier to resolve issues quickly, collaborate across teams, and build a strong data culture that values accountability and trust.
Can observability platforms help AI systems make better decisions with data?
Absolutely. AI systems need more than just schemas—they need context. Observability platforms like Sifflet provide machine-readable trust signals, data freshness checks, and reliability scores through APIs. This allows autonomous agents to assess data quality in real time and make smarter decisions without relying on outdated documentation.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

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