The Control Plane for %%Data and AI%%

We catch data issues before they reach the business, show exactly why they happened, and how to fix them. So the data behind every decision is one you can trust.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan

Your pipelines are monitored. Your alerts are firing. %%So why does bad data keep reaching the business?%%

Detection is table stakes. What matters is what happens next: why it broke, what it affects, and how to fix it.

Know What Actually Matters

Not all alerts are equal. Sifflet enriches every issue with lineage, downstream usage, and ownership — so you stop treating schema drift and a broken exec dashboard the same way. Focus on what has real business consequences.

Stop Playing Detective

When something breaks, the context you need is already there: upstream lineage, recent schema changes, historical behavior. The root cause you'd spend hours hunting, surfaced in minutes.

One Control Layer Across Your Full Stack

Incidents don't respect tool boundaries. Sifflet covers the whole chain — warehouses, orchestrators, BI — so nothing falls through the gap between Snowflake and the dashboard your CFO opens on Monday morning.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard features overview
Data Lineage

Troubleshoot

When data breaks, trace it. Map any issue upstream, downstream, and across layers — field by field. Know exactly where a number came from, what it affects, and how to fix it. A lineage gap is a trust gap. Sifflet closes it.

Data quality monitoring

Monitor

Monitor everything. Miss nothing. Out-of-the-box and custom monitoring across every asset — including the ones you didn't know to watch. AI reduces noise as your stack grows, so your team stays focused on signals that matter, not the ones that don't.

Data reliability is a team sport

The right view for everyone in the buying center: the people who build it, the people who govern it, and the people who depend on it.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
Still have a question in mind ?
Contact Us

Frequently asked questions

How does data observability improve the value of a data catalog?
Data observability enhances a data catalog by adding continuous monitoring, data lineage tracking, and real-time alerts. This means organizations can not only find their data but also trust its accuracy, freshness, and consistency. By integrating observability tools, a catalog becomes part of a dynamic system that supports SLA compliance and proactive data governance.
Why is data observability so important for AI and analytics initiatives?
Great question! Data observability ensures that the data fueling AI and analytics is reliable, accurate, and fresh. At Sifflet, we see data observability as both a technical and business challenge, which is why our platform focuses on data quality monitoring, anomaly detection, and real-time metrics to help enterprises make confident, data-driven decisions.
How does Sifflet help reduce alert fatigue in data teams?
Great question! Sifflet tackles alert fatigue by using AI-native monitoring that understands business context. Instead of flooding teams with false positives, it prioritizes alerts based on downstream impact. This means your team focuses on real issues, improving trust in your observability tools and saving valuable engineering time.
Can Sifflet help reduce false positives during holidays or special events?
Absolutely! We know that data patterns can shift during holidays or unique business dates. That’s why Sifflet now lets you exclude these dates from alerts by selecting from common calendars or customizing your own. This helps reduce alert fatigue and improves the accuracy of anomaly detection across your data pipelines.
How do classification tags support real-time metrics and alerting?
Classification tags help define the structure and importance of your data, which in turn makes it easier to configure real-time metrics and alerts. For example, tagging a 'country' field as low cardinality allows teams to monitor sales data by region, enabling faster anomaly detection and more actionable real-time alerts.
How does the updated lineage graph help with root cause analysis?
By merging dbt model nodes with dataset nodes, our streamlined lineage graph removes clutter and highlights what really matters. This cleaner view enhances root cause analysis by letting you quickly trace issues back to their source with fewer distractions and more context.
How does Sifflet help with end-to-end data observability?
Sifflet enhances end-to-end data observability by allowing you to declare any asset in your data stack, including custom applications and scripts. This ensures full visibility into your data pipelines and supports comprehensive data lineage tracking and root cause analysis.
How does Sifflet’s observability platform help reduce alert fatigue?
We hear this a lot — too many alerts, not enough clarity. At Sifflet, we focus on intelligent alerting by combining metadata, data lineage tracking, and usage patterns to prioritize what really matters. Instead of just flagging that something broke, our platform tells you who’s affected, why it matters, and how to fix it. That means fewer false positives and more actionable insights, helping you cut through the noise and focus on what truly impacts your business.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us