Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard data monitoring
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Sifllet dashboard data quality monitoring
Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Built for %%Everyone%%

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

Is this feature scalable for large datasets and multiple data assets?
Yes, it is! With Sifflet’s auto-coverage and observability tools, you can monitor distribution deviation at scale with just a few clicks. Whether you're working with batch data observability or streaming data monitoring, Sifflet has you covered with automated, scalable insights.
What challenges did Hypebeast face when transitioning to full-scale data observability?
One major challenge was shifting the company culture from being data-aware to truly data-driven. Technically, integrating new observability tools into existing infrastructures and managing the initial investment in time and resources also posed hurdles.
What kind of usage insights can I get from Sifflet to optimize my data resources?
Sifflet helps you identify underused or orphaned data assets through lineage and usage metadata. By analyzing this data, you can make informed decisions about deprecating unused tables or enhancing monitoring for critical pipelines. It's a smart way to improve pipeline resilience and reduce unnecessary costs in your data ecosystem.
Why is data observability becoming more important than just monitoring?
As data systems grow more complex with cloud infrastructure and distributed pipelines, simple monitoring isn't enough. Data observability platforms like Sifflet go further by offering data lineage tracking, anomaly detection, and root cause analysis. This helps teams not just detect issues, but truly understand and resolve them faster—saving time and avoiding costly outages.
What are some best practices for ensuring data quality during transformation?
To ensure high data quality during transformation, start with strong data profiling and cleaning steps, then use mapping and validation rules to align with business logic. Incorporating data lineage tracking and anomaly detection also helps maintain integrity. Observability tools like Sifflet make it easier to enforce these practices and continuously monitor for data drift or schema changes that could affect your pipeline.
What new dbt metadata can I now see in Sifflet?
You’ll now find key dbt metadata like the last execution timestamp and status directly within the dataset catalog and asset pages. This makes real-time metrics and pipeline health monitoring more accessible and actionable across your observability platform.
How did Sifflet support Meero’s incident management and root cause analysis efforts?
Sifflet provided Meero with powerful tools for root cause analysis and incident management. With features like data lineage tracking and automated alerts, the team could quickly trace issues back to their source and take action before they impacted business users.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us