From Detection to %%Decision%%

Sifflet is the business-aware data observability platform that connects data quality issues to real business impact.
Know exactly what to fix first, and why.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Your pipelines are monitored. Your alerts are firing. So why does every incident still feel like a scramble?

You don't have a detection problem. You have a decision problem.

Prioritize by Business Risk, Not Just Technical Severity

Treating all anomalies equally creates alert fatigue. Sifflet answers "Does this matter, and to whom?" by enriching every data quality check with lineage, downstream BI usage, and ownership. Focus your engineering effort on incidents with real business consequences.

Faster Triage Through Context-Enriched Investigation

Stop playing detective. When an incident occurs, Sifflet centralizes the context you usually have to hunt for: upstream and downstream lineage, recent schema changes, and historical behavior. Cut MTTR from hours to minutes.

One Reliability Layer, End-to-End

Business impact shows up downstream. Sifflet provides a unified observability layer across your entire modern data stack, from warehouses (Snowflake, BigQuery) and orchestrators (Airflow, dbt) directly to your BI platforms (Tableau, Looker).

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard features overview
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Data reliability is a team sport

Tailored context for the people who build, govern, and consume data.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

What’s the first step when building a modern data team from scratch?
The very first step is to set clear objectives that align with your company’s level of data maturity and business needs. This means involving stakeholders from different departments and deciding whether your focus is on exploratory analysis, business intelligence, or innovation through AI and ML. These goals will guide your choices in data stack, platform, and hiring.
What makes Sifflet a strong alternative to Metaplane for enterprise data teams?
Sifflet stands out as a Metaplane alternative because it offers full-stack data observability with field-level lineage, automated root cause analysis, and business context built into every alert. Its AI-powered agents help reduce alert fatigue and guide remediation, making it ideal for complex, fast-scaling environments where data reliability is crucial.
How does Sifflet Insights help improve data quality in my BI dashboards?
Sifflet Insights integrates directly into your BI tools like Looker and Tableau, providing real-time alerts about upstream data quality issues. This ensures you always have accurate and reliable data for your reports, which is essential for maintaining data trust and improving data governance.
How does Sifflet's ServiceNow integration help with incident response automation?
Great question! With our new ServiceNow integration, Sifflet can automatically create incidents from any data alert, helping your team respond faster and stay on top of critical issues. It's a big win for incident response automation and keeps your data observability workflows smooth and efficient.
How does Sifflet support data teams in improving data pipeline monitoring?
Sifflet’s observability platform offers powerful features like anomaly detection, pipeline error alerting, and data freshness checks. We help teams stay on top of their data workflows and ensure SLA compliance with minimal friction. Come chat with us at Booth Y640 to learn more!
How does the updated lineage graph help with root cause analysis?
By merging dbt model nodes with dataset nodes, our streamlined lineage graph removes clutter and highlights what really matters. This cleaner view enhances root cause analysis by letting you quickly trace issues back to their source with fewer distractions and more context.
What is data lineage and why is it important for data observability?
Data lineage is the process of tracing data as it moves from source to destination, including all transformations along the way. It's a critical component of data observability because it helps teams understand dependencies, troubleshoot issues faster, and maintain data reliability across the entire pipeline.
What practical steps can companies take to build a data-driven culture?
To build a data-driven culture, start by investing in data literacy, aligning goals across teams, and adopting observability tools that support proactive monitoring. Platforms with features like metrics collection, telemetry instrumentation, and real-time alerts can help ensure data reliability and build trust in your analytics.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

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