Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard data monitoring
Data Lineage

Troubleshoot

When data breaks, take charge. Use Sifflet’s robust tracing capabilities to map your data upstream, downstream and across data layers. You’ll gain insight into your data across the entire lifecycle and see rapid improvements to data quality that benefit the entire company.

Sifllet dashboard data quality monitoring
Data quality monitoring

Monitor

Monitor it all. And more.  Sifflet offers both out of the box and custom monitoring capability, so your teams can keep an eye on assets you know need observation…and even those you don’t.  Our AI optimizes your coverage and minimizes noise, getting smarter as it goes.  Your data’s reliability is reinforced, helping to grow confidence in your numbers. Now that’s performance. 

Built for %%Everyone%%

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

Why is Sifflet focusing on AI agents for observability now?
With data stacks growing rapidly and teams staying the same size or shrinking, proactive monitoring is more important than ever. These AI agents bring memory, reasoning, and automation into the observability platform, helping teams scale their efforts with confidence and clarity.
What does Sifflet's recent $12.8M Series A funding mean for the future of data observability?
Great question! This funding round, led by EQT Ventures, allows us to double down on our mission to make data more reliable and trustworthy. With this investment, we're expanding our data observability platform, enhancing real-time monitoring capabilities, and growing our presence in EMEA and the US.
How does data quality monitoring help improve data reliability?
Data quality monitoring is essential for maintaining trust in your data. A strong observability platform should offer features like anomaly detection, data profiling, and data validation rules. These tools help identify issues early, so you can fix them before they impact downstream analytics. It’s all about making sure your data is accurate, timely, and reliable.
How does Sifflet help optimize Data as a Product initiatives?
Sifflet enhances DaaP initiatives by providing comprehensive data observability dashboards, real-time metrics, and anomaly detection. It streamlines data pipeline monitoring and supports proactive data quality checks, helping teams ensure their data products are accurate, well-governed, and ready for use or monetization.
What makes SQL Table Tracer suitable for real-world data observability use cases?
STT is designed to be lightweight, extensible, and accurate. It supports complex SQL features like CTEs and subqueries using a composable, monoid-based design. This makes it ideal for integrating into larger observability tools, ensuring reliable data lineage tracking and SLA compliance.
Can Sifflet integrate with our existing data tools and platforms?
Absolutely! Sifflet is designed to integrate seamlessly with your current stack. We support a wide range of tools including Airflow, Snowflake, AWS Glue, and more. Our goal is to provide complete pipeline orchestration visibility and data freshness checks, all from one intuitive interface.
What are some common data quality issues that can be prevented with the right tools?
Common issues like schema changes, missing values, and data drift can all be caught early with effective data quality monitoring. Tools that offer features like threshold-based alerts, data freshness checks, and pipeline health dashboards make it easier to prevent these problems before they affect downstream systems.
How does Sifflet help with root cause analysis and incident resolution?
Sifflet provides advanced root cause analysis through complete data lineage and AI-powered anomaly detection. This means teams can quickly trace issues across pipelines and transformations, assess business impact, and resolve incidents faster with smart, context-aware alerts.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us