Featured

What is Data Quality? Why It’s More Than Just Technical Accuracy and How to Measure It

Learn what data quality means, why it matters for business decisions, and how to measure and improve it. Discover the difference between technical and business quality dimensions, plus modern observability solutions.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

Heading cta section goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Call to action

Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data.

Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
Contact Us

Frequently asked questions

Can I define data quality monitors as code using Sifflet?
Absolutely! With Sifflet's Data-Quality-as-Code (DQaC) v2 framework, you can define and manage thousands of monitors in YAML right from your IDE. This Everything-as-Code approach boosts automation and makes data quality monitoring scalable and developer-friendly.
Why is a data catalog essential for modern data teams?
A data catalog is critical because it helps teams find, understand, and trust their data. It centralizes metadata, making data assets searchable and understandable, which reduces duplication, speeds up analytics, and supports data governance. When paired with data observability tools, it becomes a powerful foundation for proactive data management.
How does the shift from ETL to ELT impact data pipeline monitoring?
The move from ETL to ELT allows organizations to load raw data into the warehouse first and transform it later, making pipeline management more flexible and cost-effective. However, it also increases the need for data pipeline monitoring to ensure that transformations happen correctly and on time. Observability tools help track ingestion latency, transformation success, and data drift detection to keep your pipelines healthy.
How does Sifflet use MCP to enhance observability in distributed systems?
At Sifflet, we’re leveraging MCP to build agents that can observe, decide, and act across distributed systems. By injecting telemetry data, user context, and pipeline metadata as structured resources, our agents can navigate complex environments and improve distributed systems observability in a scalable and modular way.
Why is data observability a crucial part of the modern data stack?
Data observability is essential because it ensures data reliability across your entire stack. As data pipelines grow more complex, having visibility into data freshness, quality, and lineage helps prevent issues before they impact the business. Tools like Sifflet offer real-time metrics, anomaly detection, and root cause analysis so teams can stay ahead of data problems and maintain trust in their analytics.
How can data observability help improve the happiness of my data team?
Great question! A strong data observability platform helps reduce uncertainty in your data pipelines by providing transparency, real-time metrics, and proactive anomaly detection. When your team can trust the data and quickly identify issues, they feel more confident, empowered, and less stressed, which directly boosts team morale and satisfaction.
How can organizations improve data governance with modern observability tools?
Modern observability tools offer powerful features like data lineage tracking, audit logging, and schema registry integration. These capabilities help organizations improve data governance by providing transparency, enforcing data contracts, and ensuring compliance with evolving regulations like GDPR.
How can I prevent schema changes from breaking my data pipelines?
You can prevent schema-related breakages by using data observability tools that offer real-time schema drift detection and alerting. These tools help you catch changes early, validate against data contracts, and maintain SLA compliance across your data pipelines.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us