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What is Data Quality? Why It’s More Than Just Technical Accuracy and How to Measure It

Learn what data quality means, why it matters for business decisions, and how to measure and improve it. Discover the difference between technical and business quality dimensions, plus modern observability solutions.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Make Data %%Observability%% Everyone’s Business

Sifflet is an AI-augmented data observability platform built for data teams with business users in mind.

What Our Customers Say

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Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Customize to Your Heart’s Content

Sifflet offers both a robust library of out of the box monitors and customization capability. Your teams decide what needs monitoring and how to set it up.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
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Frequently asked questions

What is the MCP Server and how does it help with data observability?
The MCP (Model Context Protocol) Server is a new interface that lets you interact with Sifflet directly from your development environment. It's designed to make data observability more seamless by allowing you to query assets, review incidents, and trace data lineage without leaving your IDE or notebook. This helps streamline your workflow and gives you real-time visibility into pipeline health and data quality.
How can data observability help reduce data entropy?
Data entropy refers to the chaos and disorder in modern data environments. A strong data observability platform helps reduce this by providing real-time metrics, anomaly detection, and data lineage tracking. This gives teams better visibility across their data pipelines and helps them catch issues early before they impact the business.
How can I detect silent failures in my data pipelines before they cause damage?
Silent failures are tricky, but with the right data observability tools, you can catch them early. Look for platforms that support real-time alerts, schema registry integration, and dynamic thresholding. These features help you monitor for unexpected changes, missing data, or drift in your pipelines. Sifflet, for example, offers anomaly detection and root cause analysis that help you uncover and fix issues before they impact your business.
Who should use the data observability checklist?
This checklist is for anyone who relies on trustworthy data—from CDOs and analysts to DataOps teams and engineers. Whether you're focused on data governance, anomaly detection, or building resilient pipelines, the checklist gives you a clear path to choosing the right observability tools.
How does data observability improve data contract enforcement?
Data observability adds critical context that static contracts lack, such as data lineage tracking, real-time usage patterns, and anomaly detection. With observability tools, teams can proactively monitor contract compliance, detect schema drift early, and ensure SLA compliance before issues impact downstream systems. It transforms contracts from documentation into enforceable, living agreements.
How can organizations balance the need for data accuracy with the cost of achieving it?
That's a smart consideration! While 100% accuracy sounds ideal, it's often costly and unrealistic. A better approach is to define acceptable thresholds through data validation rules and data profiling. By using observability platforms that support threshold-based alerts and dynamic thresholding, teams can focus on what matters most without over-investing in perfection.
Why is data observability more than just monitoring?
Great question! At Sifflet, we believe data observability is about operationalizing trust, not just catching issues. It’s the foundation for reliable data pipelines, helping teams ensure data quality, track lineage, and resolve incidents quickly so business decisions are always based on trustworthy data.
What role did data quality monitoring play in jobvalley’s success?
Data quality monitoring was key to jobvalley’s success. By using Sifflet’s data observability tools, they were able to validate the accuracy of business-critical tables, helping build trust in their data and supporting confident, data-driven decision-making.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

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