A first look at Sifflet, the data observability platform for data producers and users

In this simple demo, you'll find out how to easily spot an incident, solve it and save your business sanity!

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.
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Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact
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Stay ahead of issues with real-time alerts that keep you informed and in control of your data health
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Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.
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Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.
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Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.
What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?
Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Register for our biweekly demo now!
ACHIEVE

See Data Breakthroughs

Sifflet helps you remove the obstacles that stand in the way of superior insights, value, and products from data. 

Supercharge Productivity 

Data engineers spend up 50% of their time on mundane reliability tasks and data analysts between 40 to 80% of their time vetting data quality. Sifflet augments your team’s capabilities and supercharges their productivity. 

Uplevel Data Reliability
and Quality 

See next-level improvements to data reliability and quality thanks to tools that make it easier and faster than ever to find and fix your data. 

Empower Ownership, Enable Self-Serve 

Sifflet ensures that your colleagues always know the health status of data, can give input to monitors, and take ownership of their data assets. Collaboration with data teams improves and it’s easier to enable data-mesh and self-serve.

TEAMS

Built for

Built for Everyone

Everyone

Data Leaders

Data Engineers

Data Users

Everyone

Sifflet allows everyone to own and build confidence in data thanks to features that make it easy to access, understand and contribute to data reliability and quality.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data
"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist
"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam
" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios
"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links
"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

Frequently asked questions

What improvements has Sifflet made to incident management workflows?
We’ve introduced Augmented Resolution to help teams group related alerts into a single collaborative ticket, streamlining incident response. Plus, with integrations into your ticketing systems, Sifflet ensures that data issues are tracked, communicated, and resolved efficiently. It’s all part of our mission to boost data reliability and support your operational intelligence.
Can SQL Table Tracer be integrated into a broader observability platform?
Absolutely! SQL Table Tracer is designed with a minimal API and modular architecture, making it easy to plug into larger observability platforms. It provides the foundational data needed for building features like data lineage tracking, pipeline health dashboards, and SLA monitoring.
Will Sifflet cover any upcoming trends in data observability?
For sure! Our CEO, Salma Bakouk, will be speaking about the top data trends to watch in 2025, including how GenAI and advanced anomaly detection are shaping the future of observability platforms. You’ll walk away with actionable insights for your data strategy.
How does Sifflet enhance data governance for my organization?
Sifflet supports data governance by allowing you to classify assets with tags and labels, define business terms in a shared glossary, and track data lineage. These features help ensure consistent definitions and safe handling of sensitive data across your stack.
How does Sifflet support data lineage tracking and context enrichment?
Sifflet enhances your data catalog with lineage tracking and context by incorporating dbt model descriptions, input-output dataset views, and AI-powered recommendations. This enrichment helps users quickly understand where data comes from and how it's used, making it easier to trust and leverage data confidently.
Why should data alerts live in ServiceNow?
If your team already uses ServiceNow for incident management, having your data alerts show up there means fewer missed issues and faster resolution times. It brings transparency to your data pipelines and supports better data governance and trust.
How does Sifflet support real-time data lineage and observability?
Sifflet provides automated, field-level data lineage integrated with real-time alerts and anomaly detection. It maps how data flows across your stack, enabling quick root cause analysis and impact assessments. With features like data drift detection, schema change tracking, and pipeline error alerting, Sifflet helps teams stay ahead of issues and maintain data reliability.
How does Sifflet support data governance at scale?
Sifflet supports scalable data governance by letting you tag declared assets, assign owners, and classify sensitive data like PII. This ensures compliance with regulations and improves collaboration across teams using a centralized observability platform.
Still have questions?

More Data. Less Chaos.

If you want a smoother running stack,
let’s talk about what Sifflet can do for you.