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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

What kind of visibility does Sifflet provide for Airflow DAGs?

Sifflet offers a clear view of DAG run statuses and their potential impact on the rest of your data pipeline. Combined with data lineage tracking, it gives you full transparency, making root cause analysis and incident response much easier.

How do I choose the right organizational structure for my data team?

It depends on your company's size, data maturity, and use cases. Some teams report to engineering or product, while others operate as independent entities reporting to the CEO or CFO. The key is to avoid silos and unclear ownership. A centralized or hybrid structure often works well to promote collaboration and maintain transparency in data pipelines.

How does Kubernetes help with container orchestration?

Kubernetes makes it easier to manage large-scale containerized applications by automating deployment, scaling, and operations. It's a powerful observability tool that supports real-time metrics collection, resource utilization tracking, and pipeline orchestration visibility, helping teams stay on top of their data pipelines.

How does Sifflet use AI to improve data classification?

Sifflet leverages machine learning to provide AI Suggestions for classification tags, helping teams automatically identify and label key data characteristics like PII or low cardinality. This not only streamlines data management but also enhances data quality monitoring by reducing manual effort and human error.

What makes Sifflet a more inclusive data observability platform compared to Monte Carlo?

Sifflet is designed for both technical and non-technical users, offering no-code monitors, natural-language setup, and cross-persona alerts. This means analysts, data scientists, and executives can all engage with data quality monitoring without needing engineering support, making it a truly inclusive observability platform.

What role does data lineage tracking play in data governance?

Data lineage tracking is essential for understanding where data comes from, how it changes, and where it goes. It supports compliance efforts, improves root cause analysis, and reduces confusion in cross-functional teams. Combined with data governance, lineage tracking ensures transparency in data pipelines and builds trust in analytics and reporting.

What is the Model Context Protocol (MCP), and why is it important for data observability?

The Model Context Protocol (MCP) is a new interface standard developed by Anthropic that allows large language models (LLMs) to interact with tools, retain memory, and access external context. At Sifflet, we're excited about MCP because it enables more intelligent agents that can help with data observability by diagnosing issues, triggering remediation tools, and maintaining context across long-running investigations.

What role does reverse ETL play in operational analytics?

Reverse ETL bridges the gap between data teams and business users by moving data from the warehouse into tools like CRMs and marketing platforms. This enables operational analytics, where business teams can act on real-time data. To ensure this process runs smoothly, data observability dashboards can monitor for pipeline errors and enforce data validation rules.

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