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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

What trends in data observability should we watch for in 2025?

In 2025, expect to see more focus on AI-driven anomaly detection, dynamic thresholding, and predictive analytics monitoring. Staying ahead means experimenting with new observability tools, engaging with peers, and continuously aligning your data strategy with evolving business needs.

How does data observability support MLOps and AI initiatives at Hypebeast?

Data observability plays a key role in Hypebeast’s MLOps strategy by monitoring data quality from ML models before it reaches dashboards or decision systems. This ensures that AI-driven insights are trustworthy and aligned with business goals.

What should I look for in a data quality monitoring solution?

You’ll want a solution that goes beyond basic checks like null values and schema validation. The best data quality monitoring tools use intelligent anomaly detection, dynamic thresholding, and auto-generated rules based on data profiling. They adapt as your data evolves and scale effortlessly across thousands of tables. This way, your team can confidently trust the data without spending hours writing manual validation rules.

How does Sifflet support SLA compliance and proactive monitoring?

With real-time metrics and intelligent alerting, Sifflet helps ensure SLA compliance by detecting issues early and offering root cause analysis. Its proactive monitoring features, like dynamic thresholding and auto-remediation suggestions, keep your data pipelines healthy and responsive.

Why is data distribution such an important part of data observability?

Great question! Data distribution gives you insight into the shape and spread of your data values, which traditional monitoring tools often miss. While volume, schema, and freshness checks tell you if the data is present and structured correctly, distribution monitoring helps you catch hidden issues like skewed categories or outlier spikes. It's a key component of any modern observability platform focused on data reliability.

What is agentic observability and how is it different from traditional observability tools?

Agentic observability goes beyond just surfacing logs and metrics. It uses AI agents to understand what broke, why it broke, what it impacts, and even suggests or takes action to fix it. Unlike traditional observability tools that rely on human interpretation, an observability platform like Sifflet automates root cause analysis and incident response, making data pipeline monitoring far more efficient.

How does Sifflet support data pipeline monitoring for teams using dbt?

Sifflet gives you end-to-end visibility into your data pipelines, including those built with dbt. With features like pipeline health dashboards, data freshness checks, and telemetry instrumentation, your team can monitor pipeline performance and ensure SLA compliance with confidence.

How did Carrefour improve data reliability across its global operations?

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.

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