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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

How is Sifflet rethinking root cause analysis in data observability?

Root cause analysis is a critical part of data reliability, and we’re making it smarter. Instead of manually sifting through logs or lineage graphs, Sifflet uses AI and metadata to automate root cause detection and suggest next steps. Our observability tools analyze query logs, pipeline dependencies, and usage patterns to surface the 'why' behind incidents — not just the 'what.' That means faster triage, quicker resolution, and fewer surprises downstream.

What role does metadata play in a data observability platform?

Metadata provides context about your data, such as who created it, when it was modified, and how it's classified. In a data observability platform, strong metadata management enhances data discovery, supports compliance monitoring, and ensures consistent, high-quality data across systems.

What is the difference between data monitoring and data observability?

Great question! Data monitoring is like your car's dashboard—it alerts you when something goes wrong, like a failed pipeline or a missing dataset. Data observability, on the other hand, is like being the driver. It gives you a full understanding of how your data behaves, where it comes from, and how issues impact downstream systems. At Sifflet, we believe in going beyond alerts to deliver true data observability across your entire stack.

How can I better manage stakeholder expectations for the data team?

Setting clear priorities and using a centralized pipeline orchestration visibility tool can help manage expectations across the organization. When stakeholders understand what the team can deliver and when, it builds trust and reduces pressure on your team, leading to a healthier and happier work environment.

What makes business-aware data observability so important?

Business-aware observability bridges the gap between technical issues and real-world outcomes. It’s not just about detecting schema changes or data drift — it’s about understanding how those issues affect KPIs, dashboards, and decisions. At Sifflet, we bring together telemetry instrumentation, data profiling, and business context so teams can prioritize incidents based on impact, not just severity. This empowers everyone, from data engineers to product managers, to trust and act on data with confidence.

Why is technology critical to scaling data governance across teams?

Technology automates key governance tasks such as data classification, access control, and telemetry instrumentation. With the right tools, like a data observability platform, organizations can enforce policies at scale, detect anomalies automatically, and integrate governance into daily workflows. This reduces manual effort and ensures governance grows with the business.

What is data observability and why is it important?

Data observability is the ability to monitor, understand, and troubleshoot data systems using real-time metrics and contextual insights. It's important because it helps teams detect and resolve issues quickly, ensuring data reliability and reducing the risk of bad data impacting business decisions.

How does Sifflet's Data Sharing feature help with enforcing data governance policies?

Great question! Sifflet's Data Sharing provides access to rich metadata about your data assets, including tags, owners, and monitor configurations. By making this available in your own data warehouse, you can set up automated checks to ensure compliance with your governance standards. It's a powerful way to implement scalable data governance and reduce manual audits using our observability platform.

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