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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

What does Full Data Stack Observability mean?

Full Data Stack Observability means having complete visibility into every layer of your data pipeline, from ingestion to business intelligence tools. At Sifflet, our observability platform collects signals across your entire stack, enabling anomaly detection, data lineage tracking, and real-time metrics collection. This approach helps teams ensure data reliability and reduce time spent firefighting issues.

What trends are driving the demand for centralized data observability platforms?

The growing complexity of data products, especially with AI and real-time use cases, is driving the need for centralized data observability platforms. These platforms support proactive monitoring, root cause analysis, and incident response automation, making it easier for teams to maintain data reliability and optimize resource utilization.

What does Sifflet plan to do with the new $18M in funding?

We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.

What role does data lineage tracking play in observability?

Data lineage tracking is a key part of any robust data observability framework. It helps you understand where your data comes from, how it’s transformed, and where it flows. This visibility is essential for debugging issues, ensuring compliance, and building trust in your data pipelines. It's especially useful when paired with real-time data pipeline monitoring tools.

How does Sifflet's integration with dbt Core improve data observability?

Great question! By integrating with dbt Core, Sifflet enhances data observability across your entire data stack. It helps you monitor dbt test coverage, map tests to downstream dependencies using data lineage tracking, and consolidate metadata like tags and descriptions, all in one place.

How can a strong data platform support SLA compliance and business growth?

A well-designed data platform supports SLA compliance by ensuring data is timely, accurate, and reliable. With features like data drift detection and dynamic thresholding, teams can meet service-level objectives and scale confidently. Over time, this foundation enables faster decisions, stronger products, and better customer experiences.

When should companies start implementing data quality monitoring tools?

Ideally, data quality monitoring should begin as early as possible in your data journey. As Dan Power shared during Entropy, fixing issues at the source is far more efficient than tracking down errors later. Early adoption of observability tools helps you proactively catch problems, reduce manual fixes, and improve overall data reliability from day one.

How can I better manage stakeholder expectations for the data team?

Setting clear priorities and using a centralized pipeline orchestration visibility tool can help manage expectations across the organization. When stakeholders understand what the team can deliver and when, it builds trust and reduces pressure on your team, leading to a healthier and happier work environment.

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