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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

Why is data quality monitoring crucial for AI-readiness, according to Dailymotion’s journey?

Dailymotion emphasized that high-quality, well-documented, and observable data is essential for AI readiness. Data quality monitoring ensures that AI systems are trained on accurate and reliable inputs, which is critical for producing trustworthy outcomes.

What is data observability and why is it important?

Data observability is the ability to monitor, understand, and troubleshoot data systems using real-time metrics and contextual insights. It's important because it helps teams detect and resolve issues quickly, ensuring data reliability and reducing the risk of bad data impacting business decisions.

What’s the difference between AI governance and data governance?

AI governance and data governance are both essential, but they serve different purposes. Data governance focuses on the quality, security, and availability of data inputs, while AI governance oversees the behavior and outcomes of models using that data. Together, they ensure reliable, transparent, and compliant AI systems across the data lifecycle.

Why does AI often fail even when the models are technically sound?

Great question! AI doesn't usually fail because of bad models, but because of unreliable data. Without strong data observability in place, it's hard to detect data issues like schema changes, stale tables, or broken pipelines. These problems undermine trust, and without trust in your data, even the best models can't deliver value.

Can I monitor the health of my Firebolt tables in real time with Sifflet?

Absolutely! With Sifflet's observability platform, you can view the health status of your Firebolt tables in real time. This allows for proactive data pipeline monitoring and helps ensure SLA compliance across your analytics workflows.

Can I customize how alerts are routed to ServiceNow from Sifflet?

Absolutely! You can customize routing based on alert metadata like domain, severity, or affected system. This ensures the right team gets notified without any manual triage, making your data pipeline monitoring more actionable and reliable.

How does data lineage tracking help with root cause analysis in data integration?

Data lineage tracking gives visibility into how data flows from source to destination, making it easier to pinpoint where issues originate. This is essential for root cause analysis, especially when dealing with complex integrations across multiple systems. At Sifflet, we see data lineage as a cornerstone of any observability platform.

How does Etam ensure pipeline health while scaling its data operations?

Etam uses observability tools like Sifflet to maintain a healthy data pipeline. By continuously monitoring real-time metrics and setting up proactive alerts, they can catch issues early and ensure their data remains trustworthy as they scale operations.

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