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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

When should companies start implementing data quality monitoring tools?

Ideally, data quality monitoring should begin as early as possible in your data journey. As Dan Power shared during Entropy, fixing issues at the source is far more efficient than tracking down errors later. Early adoption of observability tools helps you proactively catch problems, reduce manual fixes, and improve overall data reliability from day one.

Can I see the health of my entire data pipeline in one place?

Absolutely! Sifflet’s Asset Page gives you a full view of your data pipeline monitoring, including table uptime, monitor coverage, and custom health scores. It’s a powerful dashboard for tracking pipeline resilience and making informed decisions with confidence.

How does integrating data observability improve SLA compliance?

Integrating data observability helps you stay on top of data issues before they impact your users. With real-time metrics, pipeline error alerting, and dynamic thresholding, you can catch problems early and ensure your data meets SLA requirements. This proactive monitoring helps teams maintain trust and deliver consistent, high-quality data services.

Why is stakeholder trust in data so important, and how can we protect it?

Stakeholder trust is crucial because inconsistent or unreliable data can lead to poor decisions and reduced adoption of data-driven practices. You can protect this trust with strong data quality monitoring, real-time metrics, and consistent reporting. Data observability tools help by alerting teams to issues before they impact dashboards or reports, ensuring transparency and reliability.

Why is data observability so important for AI-powered organizations in 2025?

Great question! As AI continues to evolve, the quality and reliability of the data feeding those models becomes even more critical. Data observability ensures that your AI systems are powered by clean, accurate, and up-to-date data. With platforms like Sifflet, organizations can detect issues like data drift, monitor real-time metrics, and maintain data governance, all of which help AI models stay accurate and trustworthy.

Why is having a metadata strategy important for using a metadata catalog effectively?

A metadata catalog is powerful, but without a clear metadata strategy, it can become just another long list of tables. A good strategy includes classifying data by business criticality, assigning ownership, and defining consistent terminology. This helps automation scale efficiently while human oversight ensures context and trust, which is key for proactive monitoring and data governance.

How can poor data distribution impact machine learning models?

When data distribution shifts unexpectedly, it can throw off the assumptions your ML models are trained on. For example, if a new payment processor causes 70% of transactions to fall under $5, a fraud detection model might start flagging legitimate behavior as suspicious. That's why real-time metrics and anomaly detection are so crucial for ML model monitoring within a good data observability framework.

How does Sifflet use MCP to enhance observability in distributed systems?

At Sifflet, we’re leveraging MCP to build agents that can observe, decide, and act across distributed systems. By injecting telemetry data, user context, and pipeline metadata as structured resources, our agents can navigate complex environments and improve distributed systems observability in a scalable and modular way.

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