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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

How does Sifflet help reduce alert fatigue in data observability?

Sifflet uses AI-driven context and dynamic thresholding to prioritize alerts based on impact and relevance. Its intelligent alerting system ensures users only get notified when it truly matters, helping reduce alert fatigue and enabling faster, more focused incident response.

What are some common consequences of bad data?

Bad data can lead to a range of issues including financial losses, poor strategic decisions, compliance risks, and reduced team productivity. Without proper data quality monitoring, companies may struggle with inaccurate reports, failed analytics, and even reputational damage. That’s why having strong data observability tools in place is so critical.

How did Adaptavist reduce data downtime with Sifflet?

Adaptavist used Sifflet’s observability platform to map the blast radius of changes, alert users before issues occurred, and validate results pre-production. This proactive approach to data pipeline monitoring helped them eliminate downtime during a major refactor and shift from 'merge and pray' to a risk-aware, observability-first workflow.

How does Sifflet support data lineage tracking and context enrichment?

Sifflet enhances your data catalog with lineage tracking and context by incorporating dbt model descriptions, input-output dataset views, and AI-powered recommendations. This enrichment helps users quickly understand where data comes from and how it's used, making it easier to trust and leverage data confidently.

How does Sifflet make it easier to manage data volume at scale?

Sifflet simplifies data volume monitoring with plug-and-play integrations, AI-powered baselining, and unified observability dashboards. It automatically detects anomalies, connects them to business impact, and provides real-time alerts. Whether you're using Snowflake, BigQuery, or Kafka, Sifflet helps you stay ahead of data reliability issues with proactive monitoring and alerting.

Why does query formatting matter in modern data operations?

Well-formatted queries are easier to debug, share, and maintain. This aligns with DataOps best practices and supports transparency in data pipelines, which is essential for consistent SLA compliance and proactive monitoring.

Can non-technical users benefit from Sifflet’s Data Catalog?

Yes, definitely! Sifflet is designed to be user-friendly for both technical and business users. With features like AI-driven description recommendations and easy-to-navigate asset pages, even non-technical users can confidently explore and understand the data they need.

What does a modern data stack look like and why does it matter?

A modern data stack typically includes tools for ingestion, warehousing, transformation and business intelligence. For example, you might use Fivetran for ingestion, Snowflake for warehousing, dbt for transformation and Looker for analytics. Investing in the right observability tools across this stack is key to maintaining data reliability and enabling real-time metrics that support smart, data-driven decisions.

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