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Get ahead of business issues before they become business catastrophes.

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

What is the Universal Connector that Sifflet introduced in 2024?

The Universal Connector is one of our most exciting 2024 releases. It enables seamless integration across the entire data lifecycle, helping users achieve complete visibility with end-to-end data observability. This means fewer blind spots and a much more holistic view of your data ecosystem.

What makes Sifflet’s data lineage tracking stand out?

Sifflet offers one of the most advanced data lineage tracking capabilities out there. Think of it like a GPS for your data pipelines—it gives you full traceability, helps identify bottlenecks, and supports better pipeline orchestration visibility. It's a game-changer for data governance and optimization.

Which industries or use cases benefit most from Sifflet's observability tools?

Our observability tools are designed to support a wide range of industries, from retail and finance to tech and logistics. Whether you're monitoring streaming data in real time or ensuring data freshness in batch pipelines, Sifflet helps teams maintain high data quality and meet SLA compliance goals.

Can I use data monitoring and data observability together?

Absolutely! In fact, data monitoring is often a key feature within a broader data observability solution. At Sifflet, we combine traditional monitoring with advanced capabilities like data profiling, pipeline health dashboards, and data drift detection so you get both alerts and insights in one place.

What does it mean to treat data as a product?

Treating data as a product means prioritizing its reliability, usability, and trustworthiness—just like you would with any customer-facing product. This mindset shift is driving the need for observability platforms that support data governance, real-time metrics, and proactive monitoring across the entire data lifecycle.

How does the rise of unstructured data impact data quality monitoring?

Unstructured data, like text, images, and audio, is growing rapidly due to AI adoption and IoT expansion. This makes data quality monitoring more complex but also more essential. Tools that can profile and validate unstructured data are key to maintaining high-quality datasets for both traditional and AI-driven applications.

What role does data lineage tracking play in data governance?

Data lineage tracking is essential for understanding where data comes from, how it changes, and where it goes. It supports compliance efforts, improves root cause analysis, and reduces confusion in cross-functional teams. Combined with data governance, lineage tracking ensures transparency in data pipelines and builds trust in analytics and reporting.

How does the new Custom Metadata feature improve data governance?

With Custom Metadata, you can tag any asset, monitor, or domain in Sifflet using flexible key-value pairs. This makes it easier to organize and route data based on your internal logic, whether it's ownership, SLA compliance, or business unit. It's a big step forward for data governance and helps teams surface high-priority monitors more effectively.

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