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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Show Your Stack Who’s Boss

Unified data observability that packs a three-in-one punch. From data discovery to integrated monitoring and troubleshooting capabilities, you’ll be the one in charge.

Seamlessly connect with all your favorite data tools to centralize insights and unlock the full potential of your data ecosystem.

Join the ranks of happy customers who’ve made Sifflet a G2 leader, trusted for its innovation and impact

Stay ahead of issues with real-time alerts that keep you informed and in control of your data health

Organize, discover, and leverage your data assets effortlessly with a smart, searchable catalog built for modern teams.

Harness the power of AI-driven suggestions to improve efficiency, accuracy, and decision-making across your workflows.

Empower your team with tailored access, enabling secure collaboration that drives smarter decisions.

Frequently asked questions

How did Carrefour improve data reliability across its global operations?

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.

What kind of monitoring capabilities does Sifflet offer out of the box?

Sifflet comes with a powerful library of pre-built monitors for data profiling, data freshness checks, metrics health, and more. These templates are easily customizable, supporting both batch data observability and streaming data monitoring, so you can tailor them to your specific data pipelines.

Why is data observability becoming essential for modern data teams?

As data pipelines grow more complex, data observability provides the visibility needed to monitor and troubleshoot issues across the full stack. By adopting a robust observability platform, teams can detect anomalies, ensure SLA compliance, and maintain data reliability without relying on manual checks or reactive fixes.

What exactly is the modern data stack, and why is it so popular now?

The modern data stack is a collection of cloud-native tools that help organizations transform raw data into actionable insights. It's popular because it simplifies data infrastructure, supports scalability, and enables faster, more accessible analytics across teams. With tools like Snowflake, dbt, and Airflow, teams can build robust pipelines while maintaining visibility through data observability platforms like Sifflet.

What role does MCP play in improving incident response automation?

MCP is a game-changer for incident response automation. By allowing LLMs to interact with telemetry data, call remediation tools, and maintain context over time, MCP enables proactive monitoring and faster resolution. This aligns perfectly with Sifflet’s mission to reduce downtime and improve pipeline resilience.

What trends in data observability should we watch for in 2025?

In 2025, expect to see more focus on AI-driven anomaly detection, dynamic thresholding, and predictive analytics monitoring. Staying ahead means experimenting with new observability tools, engaging with peers, and continuously aligning your data strategy with evolving business needs.

Why are traditional data catalogs no longer enough for modern data teams?

Traditional data catalogs focus mainly on metadata management, but they don't actively assess data quality or track changes in real time. As data environments grow more complex, teams need more than just an inventory. They need data observability tools that provide real-time metrics, anomaly detection, and data quality monitoring to ensure reliable decision-making.

What makes debugging data pipelines so time-consuming, and how can observability help?

Debugging complex pipelines without the right tools can feel like finding a needle in a haystack. A data observability platform simplifies root cause analysis by providing detailed telemetry and pipeline health dashboards, so you can quickly identify where things went wrong and fix them faster.

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