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What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet support data quality monitoring for large organizations?

Sifflet is built to scale. It supports automated data quality monitoring across hundreds of assets, as seen with Carrefour Links monitoring over 800 data assets in 8+ countries. With dynamic thresholding, schema change detection, and real-time metrics, Sifflet ensures SLA compliance and consistent data reliability across complex ecosystems.

What role does metadata play in a data observability platform?

Metadata provides context about your data, such as who created it, when it was modified, and how it's classified. In a data observability platform, strong metadata management enhances data discovery, supports compliance monitoring, and ensures consistent, high-quality data across systems.

How does Sifflet support data quality monitoring?

Sifflet makes data quality monitoring seamless with its auto-coverage feature. It automatically suggests fields to monitor and applies rules for freshness, uniqueness, and null values. This proactive monitoring helps maintain SLA compliance and keeps your data assets trustworthy and safe to use.

What does Full Data Stack Observability mean?

Full Data Stack Observability means having complete visibility into every layer of your data pipeline, from ingestion to business intelligence tools. At Sifflet, our observability platform collects signals across your entire stack, enabling anomaly detection, data lineage tracking, and real-time metrics collection. This approach helps teams ensure data reliability and reduce time spent firefighting issues.

What role does data observability play in modern data governance?

AI enhances data observability with advanced anomaly detection, predictive analytics, and automated root cause analysis. This helps teams identify and resolve issues faster while reducing manual effort. Have a look at how Sifflet is leveraging AI for better data observability here

How can organizations choose the right observability tools for their data stack?

Choosing the right observability tools depends on your data maturity and stack complexity. Look for platforms that offer comprehensive data quality monitoring, support for both batch and streaming data, and features like data lineage tracking and alert correlation. Platforms like Sifflet provide end-to-end visibility, making it easier to maintain SLA compliance and reduce incident response times.

Why are containers such a big deal in modern data infrastructure?

Containers have become essential in modern data infrastructure because they offer portability, faster deployments, and easier scalability. They simplify the way we manage distributed systems and are a key component in cloud data observability by enabling consistent environments across development, testing, and production.

Is this integration helpful for teams focused on data reliability and governance?

Yes, definitely! The Sifflet and Firebolt integration supports strong data governance and boosts data reliability by enabling data profiling, schema monitoring, and automated validation rules. This ensures your data remains trustworthy and compliant.

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