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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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The Sifflet team is always working hard on incorporating more integrations into our product. Get in touch if you want us to keep you updated!

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Can business users benefit from data observability too, or is it just for engineers?

Absolutely, business users benefit too! Sifflet's UI is built for both technical and non-technical teams. For example, our Chrome extension overlays on BI tools to show real-time metrics and data quality monitoring without needing to write SQL. It helps everyone from analysts to execs make decisions with confidence, knowing the data behind their dashboards is trustworthy.

What makes Sifflet a strong alternative to Monte Carlo for data observability?

Sifflet stands out as a modern data observability platform that combines AI-powered monitoring with business context. Unlike Monte Carlo, Sifflet offers no-code monitor creation, dynamic alerting with impact insights, and real-time data lineage tracking. It's designed for both technical and business users, making it easier for teams to collaborate and maintain data reliability across the organization.

How does Sifflet support data pipeline monitoring for teams using dbt?

Sifflet gives you end-to-end visibility into your data pipelines, including those built with dbt. With features like pipeline health dashboards, data freshness checks, and telemetry instrumentation, your team can monitor pipeline performance and ensure SLA compliance with confidence.

What’s a real-world example of Dailymotion using real-time metrics to drive business value?

One standout example is their ad inventory forecasting tool. By embedding real-time metrics into internal tools, sales teams can plan campaigns more precisely and avoid last-minute scrambles. It’s a great case of using data to improve both accuracy and efficiency.

Can MCP help with data pipeline monitoring and incident response?

Absolutely! MCP allows LLMs to remember past interactions and call diagnostic tools, which is a game-changer for data pipeline monitoring. It supports multi-turn conversations and structured tool use, making incident response faster and more contextual. This means less time spent digging through logs and more time resolving issues efficiently.

Can I add non-integrated tools like Salesforce or HubSpot to my data catalog?

Absolutely! With Sifflet’s declarative framework, you can programmatically declare assets from tools like Salesforce, SAP, or HubSpot, even if they aren’t natively integrated. This helps you maintain a complete and unified view of your data ecosystem for better data governance.

Will there be live demonstrations of Sifflet’s observability platform?

Absolutely! Our team will be offering hands-on demos that showcase how our observability tools integrate into your workflows. From real-time metrics to data quality monitoring, you’ll get a full picture of how Sifflet boosts data reliability across your stack.

What role does data pipeline monitoring play in Dailymotion’s delivery optimization?

By rebuilding their pipelines with strong data pipeline monitoring, Dailymotion reduced storage costs, improved performance, and ensured consistent access to delivery data. This helped eliminate data sprawl and created a single source of truth for operational teams.

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