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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

Why is table-level lineage important for data quality monitoring and governance?

Table-level lineage helps you understand how data flows through your systems, which is essential for data quality monitoring and data governance. It supports impact analysis, pipeline debugging, and compliance by showing how changes in upstream tables affect downstream assets.

What are some common data quality issues that can be prevented with the right tools?

Common issues like schema changes, missing values, and data drift can all be caught early with effective data quality monitoring. Tools that offer features like threshold-based alerts, data freshness checks, and pipeline health dashboards make it easier to prevent these problems before they affect downstream systems.

Why is aligning data initiatives with business objectives important for Etam?

At Etam, every data project begins with the question, 'How does this help us reach our OKRs?' This alignment ensures that data initiatives are directly tied to business impact, improving sponsorship and fostering collaboration across departments. It's a great example of business-aligned data strategy in action.

Can schema issues affect SLA compliance in real-time analytics?

Absolutely. When schema changes go undetected, they can cause delays, errors, or data loss that violate your SLA commitments. Real-time metrics and schema monitoring are essential for maintaining SLA compliance and keeping your analytics pipeline observability strong.

How can data teams prioritize what to monitor in complex environments?

Not all data is created equal, so it's important to focus data quality monitoring efforts on the assets that drive business outcomes. That means identifying key dashboards, critical metrics, and high-impact models, then using tools like pipeline health dashboards and SLA monitoring to keep them reliable and fresh.

How does the updated lineage graph help with root cause analysis?

By merging dbt model nodes with dataset nodes, our streamlined lineage graph removes clutter and highlights what really matters. This cleaner view enhances root cause analysis by letting you quickly trace issues back to their source with fewer distractions and more context.

Can I see how a business metric is calculated in Sifflet?

Absolutely! With Sifflet’s data lineage tracking, users can view the full column-level lineage from ingestion to consumption. This transparency helps users understand how each metric is computed and how it relates to other data or metrics in the pipeline.

Why isn't infrastructure monitoring enough to ensure data reliability?

Great question! Infrastructure tools like Datadog are excellent at monitoring system uptime, server health, and network performance, but they lack visibility into the actual content of your data. That means they can’t catch silent data issues like null values or schema changes that break downstream dashboards. That’s where a data observability platform like Sifflet comes in—it ensures your data is accurate, complete, and trustworthy, not just delivered on time.

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