Integrates with your %%modern data stack%%

Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

Can I use custom dbt metadata for data governance in Sifflet?
Absolutely! Our new dbt tab surfaces custom metadata defined in your dbt models, which you can leverage for better data governance and data profiling. It’s all about giving you the flexibility to manage your data assets exactly the way you need.
Why is data observability more than just monitoring?
Great question! At Sifflet, we believe data observability is about operationalizing trust, not just catching issues. It’s the foundation for reliable data pipelines, helping teams ensure data quality, track lineage, and resolve incidents quickly so business decisions are always based on trustworthy data.
How does Sentinel help reduce alert fatigue in modern data environments?
Sentinel intelligently analyzes metadata like data lineage and schema changes to recommend what really needs monitoring. By focusing on high-impact areas, it cuts down on noise and helps teams manage alert fatigue while optimizing monitoring costs.
What makes Sifflet different from other observability tools like Datadog or IBM Databand?
Unlike Datadog, which focuses on infrastructure and application telemetry, and IBM Databand, which specializes in pipeline health, Sifflet offers true end-to-end data observability. It combines data quality monitoring, data lineage tracking, and anomaly detection into one platform, all powered by AI agents designed to reduce manual effort and boost trust in your data.
How does Forge support incident response automation?
Forge is our resolution agent that turns insights into actions. It recommends specific fixes based on past incidents, and with your approval, it can execute them automatically. Whether it’s retrying a dbt job or running a backfill, Forge reduces manual work and speeds up recovery. It’s a big step forward in incident response automation and keeping your data pipelines healthy.
What can I expect from Sifflet at Big Data Paris 2024?
We're so excited to welcome you at Booth #D15 on October 15 and 16! You’ll get to experience live demos of our latest data observability features, hear real client stories like Saint-Gobain’s, and explore how Sifflet helps improve data reliability and streamline data pipeline monitoring.
What makes observability scalable across different teams and roles?
Scalable observability works for engineers, analysts, and business stakeholders alike. It supports telemetry instrumentation for developers, intuitive dashboards for analysts, and high-level confidence signals for executives. By adapting to each role without adding friction, observability becomes a shared language across the organization.
What makes Sifflet's approach to data observability different from other tools?
Sifflet focuses on business-context aware observability. Instead of just tracking technical metrics like schema changes or row counts, it connects data health to business impact. This helps teams understand not only what broke, but why it matters and who needs to be informed, making observability tools more actionable and aligned with business goals.