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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What makes Carrefour’s approach to observability scalable and effective?

Carrefour’s approach combines no-code self-service tools with as-code automation, making it easy for both technical and non-technical users to adopt. This balance, along with incremental implementation and cultural emphasis on data quality, supports scalable observability across the organization.

What kind of data quality monitoring does Sifflet offer when used with dbt?

When paired with dbt, Sifflet provides robust data quality monitoring by combining dbt test insights with ML-based rules and UI-defined validations. This helps you close test coverage gaps and maintain high data quality throughout your data pipelines.

Why is a data catalog essential for modern data teams?

A data catalog is critical because it helps teams find, understand, and trust their data. It centralizes metadata, making data assets searchable and understandable, which reduces duplication, speeds up analytics, and supports data governance. When paired with data observability tools, it becomes a powerful foundation for proactive data management.

Can passive metadata help with data governance and SLA compliance?

Absolutely. Passive metadata provides consistent documentation of data ownership, sensitivity, and definitions, which is critical for data governance and SLA compliance. Sifflet uses this metadata to ensure that governance policies are clear and enforceable across your data environment.

What is data observability, and why is it important for companies like Hypebeast?

Data observability is the ability to understand the health, reliability, and quality of data across your ecosystem. For a data-driven company like Hypebeast, it helps ensure that insights are accurate and trustworthy, enabling better decision-making across teams.

Why is combining dbt Core with a data observability platform like Sifflet a smart move?

Combining dbt Core with a data observability platform like Sifflet helps data teams go beyond transformation and into full-stack monitoring. It enables better root cause analysis, reduces time to resolution, and ensures your data products are trustworthy and resilient.

What makes Sifflet a strong alternative to Monte Carlo for data observability?

Sifflet stands out as a modern data observability platform that combines AI-powered monitoring with business context. Unlike Monte Carlo, Sifflet offers no-code monitor creation, dynamic alerting with impact insights, and real-time data lineage tracking. It's designed for both technical and business users, making it easier for teams to collaborate and maintain data reliability across the organization.

What makes Sifflet’s Data Catalog different from built-in catalogs like Snowsight or Unity Catalog?

Unlike tool-specific catalogs, Sifflet serves as a 'Catalog of Catalogs.' It brings together metadata from across your entire data ecosystem, providing a single source of truth for data lineage tracking, asset discovery, and SLA compliance.

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