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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

How did jobvalley improve data visibility across their teams?
jobvalley enhanced data visibility by implementing Sifflet’s observability platform, which included a powerful data catalog. This centralized hub made it easier for teams to discover and access the data they needed, fostering better collaboration and transparency across departments.
Will Sifflet cover any upcoming trends in data observability?
For sure! Our CEO, Salma Bakouk, will be speaking about the top data trends to watch in 2025, including how GenAI and advanced anomaly detection are shaping the future of observability platforms. You’ll walk away with actionable insights for your data strategy.
How do the four pillars of data observability help improve data quality?
The four pillars—metrics, metadata, data lineage, and logs—work together to give teams full visibility into their data systems. Metrics help with data profiling and freshness checks, metadata enhances data governance, lineage enables root cause analysis, and logs provide insights into data interactions. Together, they support proactive data quality monitoring.
How does Sifflet help with SLA compliance and incident response?
Sifflet supports SLA compliance by offering intelligent alerting, dynamic thresholding, and real-time dashboards that track incident metrics and resolution times. Its data reliability dashboard gives teams visibility into SLA adherence and helps prioritize issues based on business impact, streamlining incident management workflows and reducing mean time to resolution.
How does Sifflet's ServiceNow integration help with incident response automation?
Great question! With our new ServiceNow integration, Sifflet can automatically create incidents from any data alert, helping your team respond faster and stay on top of critical issues. It's a big win for incident response automation and keeps your data observability workflows smooth and efficient.
Why is data quality monitoring crucial for AI-readiness, according to Dailymotion’s journey?
Dailymotion emphasized that high-quality, well-documented, and observable data is essential for AI readiness. Data quality monitoring ensures that AI systems are trained on accurate and reliable inputs, which is critical for producing trustworthy outcomes.
Why are data teams moving away from Monte Carlo to newer observability tools?
Many teams are looking for more flexible and cost-efficient observability tools that offer better business user access and faster implementation. Monte Carlo, while a pioneer, has become known for its high costs, limited customization, and lack of business context in alerts. Newer platforms like Sifflet and Metaplane focus on real-time metrics, cross-functional collaboration, and easier setup, making them more appealing for modern data teams.
Can SQL Table Tracer be used to improve incident response and debugging?
Absolutely! By clearly mapping upstream and downstream table relationships, SQL Table Tracer helps teams quickly trace issues back to their source. This accelerates root cause analysis and supports faster, more effective incident response workflows in any observability platform.