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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

What role does data lineage play in incident management and alerting?

Data lineage provides visibility into data dependencies, which helps teams assign, prioritize, and resolve alerts more effectively. In an observability platform like Sifflet, this means faster incident response, better alert correlation, and improved on-call management workflows.

How can I detect silent failures in my data pipelines before they cause damage?

Silent failures are tricky, but with the right data observability tools, you can catch them early. Look for platforms that support real-time alerts, schema registry integration, and dynamic thresholding. These features help you monitor for unexpected changes, missing data, or drift in your pipelines. Sifflet, for example, offers anomaly detection and root cause analysis that help you uncover and fix issues before they impact your business.

What’s coming next for the Sifflet AI Assistant?

We’re excited about what’s ahead. Soon, the Sifflet AI Assistant will allow non-technical users to create monitors using natural language, expand monitoring coverage automatically, and provide deeper insights into resource utilization and capacity planning to support scalable data observability.

What should I consider when choosing a data observability tool?

When selecting a data observability tool, consider your data stack, team size, and specific needs like anomaly detection, metrics collection, or schema registry integration. Whether you're looking for open source observability options or a full-featured commercial platform, make sure it supports your ecosystem and scales with your data operations.

How does data observability complement a data catalog?

While a data catalog helps you find and understand your data, data observability ensures that the data you find is actually reliable. Observability tools like Sifflet monitor the health of your data pipelines in real time, using features like data freshness checks, anomaly detection, and data quality monitoring. Together, they give you both visibility and trust in your data.

What role do tools like Apache Spark and dbt play in data transformation?

Apache Spark and dbt are powerful tools for managing different aspects of data transformation. Spark is great for large-scale, distributed processing, especially when working with complex transformations and high data volumes. dbt, on the other hand, brings software engineering best practices to SQL-based transformations, making it ideal for analytics engineering. Both tools benefit from integration with observability platforms to ensure transformation pipelines run smoothly and reliably.

How did Carrefour improve data reliability across its global operations?

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.

How does Dailymotion foster a strong data culture beyond just using observability tools?

They’ve implemented a full enablement program with starter kits, trainings, and office hours to build data literacy and trust. Observability tools are just one part of the equation; the real focus is on enabling confident, autonomous decision-making across the organization.

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