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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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The Sifflet team is always working hard on incorporating more integrations into our product. Get in touch if you want us to keep you updated!

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does the new Custom Metadata feature improve data governance?

With Custom Metadata, you can tag any asset, monitor, or domain in Sifflet using flexible key-value pairs. This makes it easier to organize and route data based on your internal logic, whether it's ownership, SLA compliance, or business unit. It's a big step forward for data governance and helps teams surface high-priority monitors more effectively.

How does Sifflet support data governance at scale?

Sifflet supports scalable data governance by letting you tag declared assets, assign owners, and classify sensitive data like PII. This ensures compliance with regulations and improves collaboration across teams using a centralized observability platform.

What’s the difference between data monitoring and data observability?

Data monitoring focuses on detecting issues like failed jobs or freshness violations, often after the fact. Data observability, on the other hand, provides real-time metrics, proactive alerts, and end-to-end visibility into your data pipelines. With Sifflet’s observability platform, you don’t just monitor—you understand, troubleshoot, and continuously improve your data operations.

How does Sifflet support local development workflows for data teams?

Sifflet is integrating deeply with local development tools like dbt and the Sifflet CLI. Soon, you'll be able to define monitors directly in dbt YAML files and run them locally, enabling real-time metrics checks and anomaly detection before deployment, all from your development environment.

How does Sifflet's integration with dbt Core improve data observability?

Great question! By integrating with dbt Core, Sifflet enhances data observability across your entire data stack. It helps you monitor dbt test coverage, map tests to downstream dependencies using data lineage tracking, and consolidate metadata like tags and descriptions, all in one place.

How does Sifflet enhance metadata catalogs with data observability?

Sifflet enriches your metadata catalog by integrating real-time data observability signals like freshness metrics, anomaly detection, and lineage updates. This means your catalog stays current as your data changes, helping you catch issues faster and maintain high data reliability. It's a great example of combining observability tools with metadata management for smarter data operations.

Why is data observability gaining momentum now, even though software observability has been around for a while?

Great question! Software observability took off in the 2010s with the rise of cloud-native apps, but data observability is catching up fast. As businesses start treating data as a mission-critical asset—especially with the growth of AI and cloud data platforms like Snowflake—the need for real-time visibility, data reliability, and governance has become urgent. We're in the early innings, but the pace is accelerating quickly.

What’s the difference between static and dynamic freshness monitoring modes?

Great question! In static mode, Sifflet checks whether data has arrived during a specific time slot and alerts you if it hasn’t. In dynamic mode, our system learns your data arrival patterns over time and only sends alerts when something truly unexpected happens. This helps reduce alert fatigue while maintaining high standards for data quality monitoring.

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