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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet support data quality monitoring for large organizations?

Sifflet is built to scale. It supports automated data quality monitoring across hundreds of assets, as seen with Carrefour Links monitoring over 800 data assets in 8+ countries. With dynamic thresholding, schema change detection, and real-time metrics, Sifflet ensures SLA compliance and consistent data reliability across complex ecosystems.

Why is data observability important when using ETL or ELT tools?

Data observability is crucial no matter which integration method you use. With ETL or ELT, you're moving and transforming data across multiple systems, which can introduce errors or delays. An observability platform like Sifflet helps you track data freshness, detect anomalies, and ensure SLA compliance across your pipelines. This means fewer surprises, faster root cause analysis, and more reliable data for your business teams.

What role does MCP play in improving data quality monitoring?

MCP enables LLMs to access structured context like schema changes, validation rules, and logs, making it easier to detect and explain data quality issues. With tool calls and memory, agents can continuously monitor pipelines and proactively alert teams when data quality deteriorates. This supports better SLA compliance and more reliable data operations.

What kinds of data does Shippeo monitor to support real-time metrics?

Shippeo tracks critical operational data like order volume, GPS positions, and platform activity. With Sifflet, they monitor ingestion latency and data freshness to ensure that metrics powering dashboards and customer reports are always up to date.

Why is data governance important when treating data as a product?

Data governance ensures that data is collected, managed, and shared responsibly, which is especially important when data is treated as a product. It helps maintain compliance with regulations and supports data quality monitoring. With proper governance in place, businesses can confidently deliver reliable and secure data products.

What kind of visibility does a data observability platform provide?

A robust data observability platform like Sifflet gives you end-to-end visibility into your data ecosystem. This includes data freshness checks, schema changes, lineage tracking, and anomaly detection. It's like having a complete map of your data journey, helping you proactively manage quality and trust in your analytics.

Why is data observability gaining momentum now, even though software observability has been around for a while?

Great question! Software observability took off in the 2010s with the rise of cloud-native apps, but data observability is catching up fast. As businesses start treating data as a mission-critical asset—especially with the growth of AI and cloud data platforms like Snowflake—the need for real-time visibility, data reliability, and governance has become urgent. We're in the early innings, but the pace is accelerating quickly.

Why is data quality management so important for growing organizations?

Great question! Data quality management helps ensure that your data remains accurate, complete, and aligned with business goals as your organization scales. Without strong data quality practices, teams waste time troubleshooting issues, decision-makers lose trust in reports, and systems make poor choices. With proper data quality monitoring in place, you can move faster, automate confidently, and build a competitive edge.

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