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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
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Frequently asked questions

Can Sifflet extend the capabilities of dbt tests for better observability?
Absolutely! While dbt tests are a great starting point, Sifflet takes things further with advanced observability tools. By ingesting dbt tests into Sifflet, you can apply powerful features like dynamic thresholding, real-time alerts, and incident response automation. It’s a big step up in data reliability and SLA compliance.
Can I monitor my BigQuery data with Sifflet?
Absolutely! Sifflet’s observability tools are fully compatible with Google BigQuery, so you can perform data quality monitoring, data lineage tracking, and anomaly detection right where your data lives.
Can Sifflet detect anomalies in my data pipelines?
Yes, it can! Sifflet uses machine learning for anomaly detection, helping you catch unexpected changes in data volume or quality. You can even label anomalies to improve the model's accuracy over time, reducing alert fatigue and improving incident response automation.
How does Sifflet support data quality monitoring for business metrics?
Sifflet uses ML-based data quality monitoring to detect anomalies in business metrics and alert users in real time. This enables both data and business teams to quickly investigate issues, perform root cause analysis, and maintain trust in their data.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.
Can I use the Fivetran integration to monitor data pipeline health?
Absolutely! By surfacing connector statuses and metadata directly in the lineage graph and catalog, Sifflet helps you stay on top of pipeline health and detect issues early. It's a powerful step forward in proactive data pipeline monitoring.
How does data transformation impact SLA compliance and data reliability?
Data transformation directly influences SLA compliance and data reliability by ensuring that the data delivered to business users is accurate, timely, and consistent. With proper data quality monitoring in place, organizations can meet service level agreements and maintain trust in their analytics outputs. Observability tools help track these metrics in real time and alert teams when issues arise.
What are some best practices Hypebeast followed for successful data observability implementation?
Hypebeast focused on phased deployment of observability tools, continuous training for all data users, and a strong emphasis on data quality monitoring. These strategies helped ensure smooth adoption and long-term success with their observability platform.