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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

How can organizations choose the right observability tools for their data stack?
Choosing the right observability tools depends on your data maturity and stack complexity. Look for platforms that offer comprehensive data quality monitoring, support for both batch and streaming data, and features like data lineage tracking and alert correlation. Platforms like Sifflet provide end-to-end visibility, making it easier to maintain SLA compliance and reduce incident response times.
What are the five technical pillars of data observability?
The five technical pillars are freshness, volume, schema, distribution, and lineage. These cover everything from whether your data is arriving on time to whether it still follows expected patterns. A strong observability tool like Sifflet monitors all five, providing real-time metrics and context so you can quickly detect and resolve issues before they cause downstream chaos.
How does Sifflet make data observability more accessible to BI users?
Great question! At Sifflet, we're committed to making data observability insights available right where you work. That’s why we’ve expanded beyond our Chrome extension to integrate directly with popular Data Catalogs like Atlan, Alation, Castor, and Data Galaxy. This means BI users can access real-time metrics and data quality insights without ever leaving their workflow.
Can Sifflet support real-time metrics and monitoring for AI pipelines?
Absolutely! While Sifflet’s monitors are typically scheduled, you can run them on demand using our API. This means you can integrate real-time data quality checks into your AI pipelines, ensuring your models are making decisions based on the freshest and most accurate data available. It's a powerful way to keep your AI systems responsive and reliable.
How does Sifflet help improve data discovery across my organization?
Sifflet consolidates metadata from your entire data stack into a centralized Data Catalog, making it easier for data stakeholders to discover, understand, and trust data. With features like enriched metadata, Snowflake tags, and BigQuery labels, data discovery becomes faster and more intuitive, reducing time spent searching for the right assets.
What makes Sifflet's approach to data pipeline monitoring unique?
We take a holistic, end-to-end approach to data pipeline monitoring. By collecting telemetry across the entire data stack and automatically tracking field-level data lineage, we empower teams to quickly identify issues and understand their downstream impact, making incident response and resolution much more efficient.
What is dbt Impact Analysis and how does it help with data observability?
dbt Impact Analysis is a new feature from Sifflet that automatically comments on GitHub or GitLab pull requests with a list of impacted assets when a dbt model is changed. This helps teams enhance their data observability by understanding downstream effects before changes go live.
How does Sifflet’s revamped dbt integration improve data observability?
Great question! With our latest dbt integration update, we’ve unified dbt models and the datasets they generate into a single asset. This means you get richer context and better visibility across your data pipelines, making it easier to track data lineage, monitor data quality, and ensure SLA compliance all from one place.