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Sifflet seamlessly integrates into your data sources and preferred tools, and can run on AWS, Google Cloud Platform, and Microsoft Azure.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet’s dbt Impact Analysis improve data pipeline monitoring?

By surfacing impacted tables, dashboards, and other assets directly in GitHub or GitLab, Sifflet’s dbt Impact Analysis gives teams real-time visibility into how changes affect the broader data pipeline. This supports better data pipeline monitoring and helps maintain data reliability.

How can business teams benefit from using Sifflet Insights?

Business teams can access data quality insights directly within their BI dashboards, reducing their reliance on data engineers. This democratizes data observability and empowers teams to make confident, data-driven decisions with full transparency into data lineage and reliability.

How does Sifflet support data quality monitoring for large organizations?

Sifflet is built to scale. It supports automated data quality monitoring across hundreds of assets, as seen with Carrefour Links monitoring over 800 data assets in 8+ countries. With dynamic thresholding, schema change detection, and real-time metrics, Sifflet ensures SLA compliance and consistent data reliability across complex ecosystems.

What does it mean to treat data as a product?

Treating data as a product means managing data with the same care and strategy as a traditional product. It involves packaging, maintaining, and delivering high-quality data that serves a specific purpose or audience. This approach improves data reliability and makes it easier to monetize or use for strategic decision-making.

What future observability goals has Carrefour set?

Looking ahead, Carrefour plans to expand monitoring to more than 1,500 tables, integrate AI-driven anomaly detection, and implement data contracts and SLA monitoring to further strengthen data governance and accountability.

How does Sifflet help with monitoring data distribution?

Sifflet makes distribution monitoring easy by using statistical profiling to learn what 'normal' looks like in your data. It then alerts you when patterns drift from those baselines. This helps you maintain SLA compliance and avoid surprises in dashboards or ML models. Plus, it's all automated within our data observability platform so you can focus on solving problems, not just finding them.

How does reverse ETL improve data reliability and reduce manual data requests?

Reverse ETL automates the syncing of data from your warehouse to business apps, helping reduce the number of manual data requests across teams. This improves data reliability by ensuring consistent, up-to-date information is available where it’s needed most, while also supporting SLA compliance and data automation efforts.

What is a Single Source of Truth, and why is it so hard to achieve?

A Single Source of Truth (SSOT) is a centralized repository where all organizational data is stored and accessed consistently. While it sounds ideal, achieving it is tough because different tools often measure data in unique ways, leading to multiple interpretations. Ensuring data reliability and consistency across sources is where data observability platforms like Sifflet can make a real difference.

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