Great question! Traditional data quality monitoring focuses on pre-defined rules and tests, but it often falls short when unexpected issues arise. Data observability, on the other hand, provides end-to-end visibility using telemetry instrumentation like metrics, metadata, and lineage. This makes it possible to detect anomalies in real time and troubleshoot issues faster, even in complex data environments.

Some red flags include missing categories, unusual clustering of values, unexpected outliers, or uneven splits that don’t align with business logic. These issues often sneak past volume or schema checks, which is why proactive data quality monitoring and data profiling are so important for catching them early.

Absolutely! You can customize routing based on alert metadata like domain, severity, or affected system. This ensures the right team gets notified without any manual triage, making your data pipeline monitoring more actionable and reliable.

Table-level lineage helps you understand how data flows through your systems, which is essential for data quality monitoring and data governance. It supports impact analysis, pipeline debugging, and compliance by showing how changes in upstream tables affect downstream assets.

The move toward poly cloud environments increases the complexity of monitoring, but observability platforms are evolving to unify insights across multiple cloud providers. This helps teams maintain SLA compliance, monitor ingestion latency, and ensure data reliability regardless of where workloads are running.

Executive sponsorship is essential for scaling data governance beyond grassroots efforts. As organizations mature, top-down support ensures proper budget allocation for observability tools, data pipeline monitoring, and team resources. When leaders are personally invested, it helps shift the mindset from reactive fixes to proactive data quality and governance practices.

We're excited to be investing in four key areas: enhancing our product roadmap, expanding our AI-powered capabilities, growing our North American presence, and accelerating hiring across teams. These efforts will help us continue leading in cloud data observability and better serve our growing customer base.

Great question! To measure data quality, you can track key metrics like accuracy, completeness, consistency, relevance, and freshness. These indicators help you evaluate the health of your data and are often part of a broader data observability strategy that ensures your data is reliable and ready for business use.