Great question! In static mode, Sifflet checks whether data has arrived during a specific time slot and alerts you if it hasn’t. In dynamic mode, our system learns your data arrival patterns over time and only sends alerts when something truly unexpected happens. This helps reduce alert fatigue while maintaining high standards for data quality monitoring.

With more teams depending on data for everyday decisions, data reliability has become a top priority. It’s not just about infrastructure uptime anymore, but also about ensuring the data itself is accurate, fresh, and trustworthy. Tools for data quality monitoring and root cause analysis help teams catch issues early and maintain confidence in their analytics.

No, Sifflet does not store your data. We designed our platform to discard any data previews immediately after display, and we only retain metadata like table and column names. This approach supports GDPR compliance and strengthens your overall data governance strategy.

Modern data catalogs capture four key types of metadata: technical (schemas, formats), business (definitions, KPIs), operational (usage patterns, SLA compliance), and governance (access controls, data classifications). These layers work together to support data quality monitoring and transparency in data pipelines.

With Custom Metadata, you can tag any asset, monitor, or domain in Sifflet using flexible key-value pairs. This makes it easier to organize and route data based on your internal logic, whether it's ownership, SLA compliance, or business unit. It's a big step forward for data governance and helps teams surface high-priority monitors more effectively.

Sifflet makes data quality monitoring scalable with features like auto-coverage, which automatically generates monitors across your datasets. Whether you're working with Snowflake, BigQuery, or other platforms, you can quickly reach high monitoring coverage and get real-time alerts via Slack, email, or MS Teams to ensure data reliability.

Sifflet shines in data reliability by offering real-time metrics and intelligent anomaly detection. During the webinar, we saw how even non-technical users can set up custom monitors, making it easy for teams to catch issues early and maintain SLA compliance with confidence.

Great question! Data observability really took off in 2021 because it became clear that reliable data is critical for driving business decisions. As data pipelines became more complex, teams needed better ways to monitor data quality, freshness, and lineage. That’s where data observability platforms came in, helping companies ensure trust in their data by making it fully observable end-to-end.