A strong observability platform should offer data lineage tracking, real-time metrics, anomaly detection, and data freshness checks. It should also integrate with your existing tools like Airflow or Snowflake, and support alerting through Slack or webhook integrations. These capabilities help teams monitor data pipelines effectively and respond quickly to issues.

A great distinction! Storage platforms hold your actual data, while a data catalog helps you understand what that data means. Sifflet connects both, so when we detect an anomaly, the catalog tells you what business process is affected and who should be notified. It’s how we turn raw telemetry into actionable insights for better incident response automation and SLA compliance.

One standout example is their ad inventory forecasting tool. By embedding real-time metrics into internal tools, sales teams can plan campaigns more precisely and avoid last-minute scrambles. It’s a great case of using data to improve both accuracy and efficiency.

Absolutely. Sifflet is designed to be accessible to everyone. With an intuitive UI and our AI Assistant, even non-technical users can set up data quality monitors, track real-time metrics, and contribute to data governance without writing a line of code.

At Sifflet, we're integrating advanced AI models into our observability platform to enhance data quality monitoring and anomaly detection. Marie, our Machine Learning Engineer, has been instrumental in building intelligent systems that automatically detect issues across data pipelines, making it easier to maintain data reliability in real time.

Sifflet helps you identify underused or orphaned data assets through lineage and usage metadata. By analyzing this data, you can make informed decisions about deprecating unused tables or enhancing monitoring for critical pipelines. It's a smart way to improve pipeline resilience and reduce unnecessary costs in your data ecosystem.

SQL Table Tracer (STT) is a lightweight library that automatically extracts table-level lineage from SQL queries. It identifies both destination and upstream tables, making it easier to understand data dependencies and build reliable data lineage workflows. This is a key component of any effective data observability strategy.