Sifflet is designed to bridge the gap between data engineers and business users. It combines powerful features like automated anomaly detection, data lineage, and context-rich alerting with a no-code interface that’s accessible to non-technical teams. This means everyone—from analysts to execs—can get real-time metrics and insights about data reliability without needing to dig through logs or write SQL. It’s observability that works across the org, not just for the data team.

Data lineage is essential for GDPR because it helps you trace personal data from source to destination. This means you can see where PII is stored, how it flows through your data pipelines, and which reports or applications use it. With this visibility, you can manage deletion requests, audit data usage, and ensure data governance policies are enforced consistently.

Dailymotion embedded data observability into their data ecosystem to ensure trust, reliability, and discoverability across teams. This shift allowed them to move from ad hoc data requests to delivering scalable, analytics-driven data products that empower both engineers and business users.

AI has definitely raised the stakes. As Salma shared on the Joe Reis Show, executives are being asked to 'do AI,' but many still struggle with broken pipelines. That’s why data quality monitoring and robust data observability are now seen as prerequisites for scaling AI initiatives effectively.

Yes, it is! Sifflet currently supports Data Sharing to Snowflake, BigQuery, and S3, with more destinations on the way. This makes it easy to integrate Sifflet into your cloud data observability strategy and leverage your existing infrastructure for deeper insights and proactive monitoring.

Reverse ETL is a game-changer for operational analytics. It moves data from your warehouse back into business tools like CRMs or marketing platforms. This enables teams across the organization to act on insights directly from the data warehouse. It’s a perfect example of how data integration has evolved to support autonomy and real-time metrics in decision-making.

MCP is a game-changer for incident response automation. By allowing LLMs to interact with telemetry data, call remediation tools, and maintain context over time, MCP enables proactive monitoring and faster resolution. This aligns perfectly with Sifflet’s mission to reduce downtime and improve pipeline resilience.

When choosing a data lineage tool, look for easy integration with your data stack, a user-friendly interface for both technical and non-technical users, and complete visibility from data sources to storage. These features ensure effective data observability and support your broader data governance efforts.