Great question! Sifflet makes data accessibility a breeze by offering intuitive search features and AI-generated metadata, so both technical and non-technical users can easily find and understand the data they need. This helps break down silos and supports better collaboration, which is a key component of effective data observability.

Our approach stands out because we treat data observability as both an engineering and organizational concern. By combining telemetry instrumentation, root cause analysis, and business KPI tracking, we help teams align technical reliability with business outcomes.

Standardization is key to maintaining control as your dbt project grows. Sifflet supports this by centralizing metadata and enabling compliance monitoring through features like data contracts enforcement and asset tagging. This ensures consistency, improves data governance, and reduces the risk of data drift or unmonitored critical assets.

Hypebeast focused on phased deployment of observability tools, continuous training for all data users, and a strong emphasis on data quality monitoring. These strategies helped ensure smooth adoption and long-term success with their observability platform.

We're excited to use this funding to accelerate product innovation, expand our North American presence, and grow our team. Our focus will be on enhancing AI-powered capabilities, improving data pipeline monitoring, and helping customers maintain data reliability at scale.

Sifflet uses a cell-based architecture that isolates each customer’s instance and database. This ensures that even under heavy usage or a potential breach, your data pipeline monitoring remains secure, reliable, and unaffected by other customers’ activities.

No, Sifflet does not store your data. We designed our platform to discard any data previews immediately after display, and we only retain metadata like table and column names. This approach supports GDPR compliance and strengthens your overall data governance strategy.

Yes, it really is! With enhanced lineage and metadata tracking from source to destination, the Fivetran integration supports better data governance. It helps ensure transparency, traceability, and SLA compliance across your data ecosystem.