Retailers are adopting data observability to gain real-time visibility into inventory across all channels, reduce stock inaccuracies, and avoid costly misalignments between supply and demand. With data observability tools, they can proactively detect issues, monitor data quality, and improve operational efficiency across their data pipelines.

Sifflet Insights integrates directly into your BI tools like Looker and Tableau, providing real-time alerts about upstream data quality issues. This ensures you always have accurate and reliable data for your reports, which is essential for maintaining data trust and improving data governance.

Data governance ensures that data is collected, managed, and shared responsibly, which is especially important when data is treated as a product. It helps maintain compliance with regulations and supports data quality monitoring. With proper governance in place, businesses can confidently deliver reliable and secure data products.

Our 2025 vision is all about pushing the boundaries of cloud data observability. We're focusing on deeper automation, AI-driven insights, and expanding our observability platform to cover everything from real-time metrics to predictive analytics monitoring. It's about making data operations more resilient, transparent, and scalable.

Using WHERE instead of HAVING when not working with GROUP BY clauses is crucial because WHERE filters data earlier in the query execution. This reduces the amount of data processed, which improves query speed and supports better metrics collection in your observability platform.

A data catalog is critical because it helps teams find, understand, and trust their data. It centralizes metadata, making data assets searchable and understandable, which reduces duplication, speeds up analytics, and supports data governance. When paired with data observability tools, it becomes a powerful foundation for proactive data management.

Data observability plays a key role by giving teams real-time visibility into the health of their data pipelines. With observability tools like Sifflet, you can monitor data freshness, detect anomalies, and trace issues back to their root cause. This allows you to catch and fix data quality issues before they impact business decisions, making your data more reliable and your operations more efficient.

Great question! Sifflet enhances your dbt environment by adding a robust data observability layer that enforces standards, monitors key metrics, and ensures data quality monitoring across thousands of models. With centralized metadata, automated monitors, and lineage tracking, Sifflet helps teams avoid the usual pitfalls of scaling like ownership ambiguity and technical debt.