We're leveraging AI to make data observability smarter and more efficient. Our AI agent automates monitor creation and provides actionable insights for anomaly detection and root cause analysis. It's all about reducing manual effort while boosting data reliability at scale.

If your team struggles with delayed dashboards, inconsistent metrics, or unclear data lineage, it's likely time to invest in a data observability solution. At Sifflet, we even created a simple diagnostic to help you assess your data temperature. Whether you're in a 'slow burn' or a 'five alarm fire' state, we can help you improve data reliability and pipeline health.

Honestly, anyone who relies on data to make decisions—so pretty much everyone. Data engineers, BI teams, data scientists, RevOps, finance, and even executives all benefit. With Sifflet, teams get proactive alerts, root cause analysis, and cross-functional visibility. That means fewer surprises, faster resolutions, and more trust in the data that powers your business.

Treating data as a product means prioritizing its reliability, usability, and trustworthiness—just like you would with any customer-facing product. This mindset shift is driving the need for observability platforms that support data governance, real-time metrics, and proactive monitoring across the entire data lifecycle.

Data observability helps organizations ensure data quality, monitor pipelines in real time, and build trust in their data. At Big Data LDN, we’ll share how companies like Penguin Random House use observability tools to improve data governance and drive better decisions.

Absolutely. Data lineage supports data governance by mapping data flows and access rights, which is essential for compliance with regulations like GDPR. Features like automated PII propagation help teams monitor sensitive data and enforce security observability best practices.

Sifflet leverages machine learning to provide AI Suggestions for classification tags, helping teams automatically identify and label key data characteristics like PII or low cardinality. This not only streamlines data management but also enhances data quality monitoring by reducing manual effort and human error.

At Sifflet, we consider data lineage a core part of Full Data Stack Observability because it connects data quality monitoring with data discovery. By mapping data dependencies, teams can detect anomalies faster, perform accurate root cause analysis, and maintain trust in their data pipelines.