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Frequently asked questions
How does a unified data observability platform like Sifflet help reduce chaos in data management?
Great question! At Sifflet, we believe that bringing together data cataloging, data quality monitoring, and lineage tracking into a single observability platform helps reduce Data Entropy and streamline how teams manage and trust their data. By centralizing these capabilities, users can quickly discover assets, monitor their health, and troubleshoot issues without switching tools.
What does a modern data stack look like and why does it matter?
A modern data stack typically includes tools for ingestion, warehousing, transformation and business intelligence. For example, you might use Fivetran for ingestion, Snowflake for warehousing, dbt for transformation and Looker for analytics. Investing in the right observability tools across this stack is key to maintaining data reliability and enabling real-time metrics that support smart, data-driven decisions.
Why is data observability becoming so important for businesses in 2025?
Great question! As Salma Bakouk shared in our recent webinar, data observability is critical because it builds trust and reliability across your data ecosystem. With poor data quality costing companies an average of $13 million annually, having a strong observability platform helps teams proactively detect issues, ensure data freshness, and align analytics efforts with business goals.
What should I look for in terms of integrations when choosing a data observability platform?
Great question! When evaluating a data observability platform, it's important to check how well it integrates with your existing data stack. The more integrations it supports, the more visibility you’ll have across your pipelines. This is key to achieving comprehensive data pipeline monitoring and ensuring smooth observability across your entire data ecosystem.
Why is embedding observability tools at the orchestration level important?
Embedding observability tools like Flow Stopper at the orchestration level gives teams visibility into pipeline health before data hits production. This kind of proactive monitoring is key for maintaining data reliability and reducing downtime due to broken pipelines.
Why is the traditional approach to data observability no longer enough?
Great question! The old playbook for data observability focused heavily on technical infrastructure and treated data like servers — if the pipeline ran and the schema looked fine, the data was assumed to be trustworthy. But today, data is a strategic asset that powers business decisions, AI models, and customer experiences. At Sifflet, we believe modern observability platforms must go beyond uptime and freshness checks to provide context-aware insights that reflect real business impact.
How does Full Data Stack Observability help improve data quality at scale?
Full Data Stack Observability gives you end-to-end visibility into your data pipeline, from ingestion to consumption. It enables real-time anomaly detection, root cause analysis, and proactive alerts, helping you catch and resolve issues before they affect your dashboards or reports. It's a game-changer for organizations looking to scale data quality efforts efficiently.
What role did data quality monitoring play in jobvalley’s success?
Data quality monitoring was key to jobvalley’s success. By using Sifflet’s data observability tools, they were able to validate the accuracy of business-critical tables, helping build trust in their data and supporting confident, data-driven decision-making.













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