Yes, we’re hosting an exclusive after-party at our booth on October 15! Come join us for great conversations, a champagne toast, and a chance to connect with data leaders who care about data governance, pipeline health, and building resilient systems.

Great question! The old playbook for data observability focused heavily on technical infrastructure and treated data like servers — if the pipeline ran and the schema looked fine, the data was assumed to be trustworthy. But today, data is a strategic asset that powers business decisions, AI models, and customer experiences. At Sifflet, we believe modern observability platforms must go beyond uptime and freshness checks to provide context-aware insights that reflect real business impact.

Sifflet simplifies data volume monitoring with plug-and-play integrations, AI-powered baselining, and unified observability dashboards. It automatically detects anomalies, connects them to business impact, and provides real-time alerts. Whether you're using Snowflake, BigQuery, or Kafka, Sifflet helps you stay ahead of data reliability issues with proactive monitoring and alerting.

Some red flags include missing categories, unusual clustering of values, unexpected outliers, or uneven splits that don’t align with business logic. These issues often sneak past volume or schema checks, which is why proactive data quality monitoring and data profiling are so important for catching them early.

Sifflet’s observability platform offers powerful features like anomaly detection, pipeline error alerting, and data freshness checks. We help teams stay on top of their data workflows and ensure SLA compliance with minimal friction. Come chat with us at Booth Y640 to learn more!

Combining dbt Core with a data observability platform like Sifflet helps data teams go beyond transformation and into full-stack monitoring. It enables better root cause analysis, reduces time to resolution, and ensures your data products are trustworthy and resilient.

Absolutely. Data lineage supports data governance by mapping data flows and access rights, which is essential for compliance with regulations like GDPR. Features like automated PII propagation help teams monitor sensitive data and enforce security observability best practices.

Sifflet enhances your data catalog with lineage tracking and context by incorporating dbt model descriptions, input-output dataset views, and AI-powered recommendations. This enrichment helps users quickly understand where data comes from and how it's used, making it easier to trust and leverage data confidently.