Great question! While data quality monitoring focuses on alerting teams when data deviates from expected parameters, data observability goes further by providing context through data lineage tracking, real-time metrics, and root cause analysis. This holistic view helps teams not only detect issues but also understand and fix them faster, making it a more proactive approach.

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.

Metadata provides context about your data, such as who created it, when it was modified, and how it's classified. In a data observability platform, strong metadata management enhances data discovery, supports compliance monitoring, and ensures consistent, high-quality data across systems.

End-to-end data lineage helps your team perform accurate impact assessments and faster root cause analysis. By connecting declared and built-in assets, you get full visibility into upstream and downstream dependencies, which is key for data reliability and operational intelligence.

As data systems grow more complex with cloud infrastructure and distributed pipelines, simple monitoring isn't enough. Data observability platforms like Sifflet go further by offering data lineage tracking, anomaly detection, and root cause analysis. This helps teams not just detect issues, but truly understand and resolve them faster—saving time and avoiding costly outages.

The Sifflet AI Assistant enhances data observability by automatically fine-tuning your monitoring setup using machine learning and dynamic thresholds. It continuously adapts to changes in your data pipelines, reducing false positives and ensuring accurate anomaly detection, even as your data scales globally.

Preventing bad data starts with proactive data quality monitoring. That includes data profiling, defining clear KPIs, assigning ownership, and using observability tools that provide real-time metrics and alerts. Integrating data lineage tracking also helps you quickly identify where issues originate in your data pipelines.