Great question! Data quality is essential because it directly influences decision-making, customer satisfaction, and operational efficiency. Poor data quality can lead to faulty insights, wasted resources, and even reputational damage. That's why many teams are turning to data observability platforms to ensure their data is accurate, complete, and trustworthy across the entire pipeline.

Yes, many open-source ETL tools like Airbyte or Talend can be extended to support observability features. By integrating them with a cloud data observability platform like Sifflet, you can add layers of telemetry instrumentation, anomaly detection, and alerting. This ensures your open-source stack remains robust, reliable, and ready for scale.

AI has definitely raised the stakes. As Salma shared on the Joe Reis Show, executives are being asked to 'do AI,' but many still struggle with broken pipelines. That’s why data quality monitoring and robust data observability are now seen as prerequisites for scaling AI initiatives effectively.

Well-formatted queries are easier to debug, share, and maintain. This aligns with DataOps best practices and supports transparency in data pipelines, which is essential for consistent SLA compliance and proactive monitoring.

Great question! Software observability took off in the 2010s with the rise of cloud-native apps, but data observability is catching up fast. As businesses start treating data as a mission-critical asset—especially with the growth of AI and cloud data platforms like Snowflake—the need for real-time visibility, data reliability, and governance has become urgent. We're in the early innings, but the pace is accelerating quickly.

The Sifflet AI Assistant enhances data observability by automatically fine-tuning your monitoring setup using machine learning and dynamic thresholds. It continuously adapts to changes in your data pipelines, reducing false positives and ensuring accurate anomaly detection, even as your data scales globally.

Sifflet supports data governance by allowing you to classify assets with tags and labels, define business terms in a shared glossary, and track data lineage. These features help ensure consistent definitions and safe handling of sensitive data across your stack.

Data governance ensures that data is collected, managed, and shared responsibly, which is especially important when data is treated as a product. It helps maintain compliance with regulations and supports data quality monitoring. With proper governance in place, businesses can confidently deliver reliable and secure data products.