AI depends on trustworthy data, and that’s exactly where data observability comes in. With features like data drift detection, root cause analysis, and real-time alerts, observability tools ensure that your AI systems are built on a solid foundation. No trust, no AI—that’s why dependable data is the quiet engine behind every successful AI strategy.

Great question! AI doesn't usually fail because of bad models, but because of unreliable data. Without strong data observability in place, it's hard to detect data issues like schema changes, stale tables, or broken pipelines. These problems undermine trust, and without trust in your data, even the best models can't deliver value.

Great question! At Sifflet, we're committed to making data observability insights available right where you work. That’s why we’ve expanded beyond our Chrome extension to integrate directly with popular Data Catalogs like Atlan, Alation, Castor, and Data Galaxy. This means BI users can access real-time metrics and data quality insights without ever leaving their workflow.

Great question! In static mode, Sifflet checks whether data has arrived during a specific time slot and alerts you if it hasn’t. In dynamic mode, our system learns your data arrival patterns over time and only sends alerts when something truly unexpected happens. This helps reduce alert fatigue while maintaining high standards for data quality monitoring.

Agentic observability is our vision for the future — where observability platforms don’t just monitor, they act. Think of it as moving from real-time alerts to intelligent copilots. With features like auto-remediation, dynamic thresholding, and incident response automation, Sifflet is building systems that can detect issues, assess impact, and even resolve known problems on their own. It’s a huge step toward self-healing pipelines and truly proactive data operations.

Great question! With our latest dbt integration update, we’ve unified dbt models and the datasets they generate into a single asset. This means you get richer context and better visibility across your data pipelines, making it easier to track data lineage, monitor data quality, and ensure SLA compliance all from one place.

Traditional monitoring often relies on batch processing, leading to delays in inventory updates. It also struggles with data silos, lacks robust data quality monitoring, and is mostly reactive. In contrast, modern observability tools provide real-time insights, dynamic thresholding, and predictive analytics monitoring to keep up with fast-paced retail environments.

Reverse ETL is a game-changer for operational analytics. It moves data from your warehouse back into business tools like CRMs or marketing platforms. This enables teams across the organization to act on insights directly from the data warehouse. It’s a perfect example of how data integration has evolved to support autonomy and real-time metrics in decision-making.