Not all data is created equal, so it's important to focus data quality monitoring efforts on the assets that drive business outcomes. That means identifying key dashboards, critical metrics, and high-impact models, then using tools like pipeline health dashboards and SLA monitoring to keep them reliable and fresh.

At Sifflet, we provide a full-stack observability platform that gives teams complete visibility into their data pipelines. From data quality monitoring to root cause analysis and real-time anomaly detection, we help organizations ensure their data is accurate, timely, and trustworthy.

When data distribution shifts unexpectedly, it can throw off the assumptions your ML models are trained on. For example, if a new payment processor causes 70% of transactions to fall under $5, a fraud detection model might start flagging legitimate behavior as suspicious. That's why real-time metrics and anomaly detection are so crucial for ML model monitoring within a good data observability framework.

By rebuilding their pipelines with strong data pipeline monitoring, Dailymotion reduced storage costs, improved performance, and ensured consistent access to delivery data. This helped eliminate data sprawl and created a single source of truth for operational teams.

When paired with dbt, Sifflet provides robust data quality monitoring by combining dbt test insights with ML-based rules and UI-defined validations. This helps you close test coverage gaps and maintain high data quality throughout your data pipelines.

Sifflet integrates with cloud data warehouses like Snowflake, Redshift, and BigQuery, as well as tools like dbt, Airflow, Kafka, and Tableau. These integrations support comprehensive data pipeline monitoring and ensure observability tools are embedded across your entire stack.

Scalable observability works for engineers, analysts, and business stakeholders alike. It supports telemetry instrumentation for developers, intuitive dashboards for analysts, and high-level confidence signals for executives. By adapting to each role without adding friction, observability becomes a shared language across the organization.

Sifflet stands out by offering a unified observability platform that combines data cataloging, monitoring, and data lineage tracking in one place. Unlike tools that focus only on anomaly detection or technical metrics, Sifflet brings in business context, empowering both technical and non-technical users to collaborate and ensure data reliability at scale.