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See the Whole Picture with Sifflet and Snowflake

Your AI is only as good as the Data feeding it.

Sifflet is the control plane for Data and AI — enhanced by business context, run by humans and agents. Built for Snowflake from the ground up.

One control plane. The whole stack.

SEE EVERY ASSET, EVERY DEPENDENCY. Column-level lineage from your sources, through Snowflake, into every dashboard, model, and AI system that consumes the data.

THREE AGENTS ON YOUR DATA TEAM. Sentinel finds what's broken before your business does. Sage explains why — tracing root cause across Snowflake, dbt, Airflow, and your BI tools in seconds. Forge fixes it with human approval at every step.

BUILT FOR THE REGULATED ENTERPRISE. Metadata-only architecture. No data egress. SOC 2 Type II and ISO 27001. Deploy fully managed or in your VPC — or buy directly with your Snowflake committed spend.

Deep Integration with Snowflake

Sifflet enhances the observability of your Snowflake stack by letting you:

Prioritize What Matters Most

Not every broken table is worth a PagerDuty alert. Sentinel auto-generates and tunes monitors from your Snowflake metadata, query patterns, and lineage — no manual rule-writing. 50+ templates covering freshness, volume, schema, distribution, format, and referential integrity.

Map Lineage with Business Logic

See exactly how data flows from your sources, through Snowflake, into every dashboard and AI model that depends on it. Column-level, field-level, end-to-end. Sifflet's Declarative Assets & Lineage API tells you not just what broke, but what decision is now at risk and who needs to know.

Root Cause in Seconds, Not Hours

When a Looker dashboard breaks, Sage traces it back through dbt, Airflow, and Snowflake to the actual upstream change — in seconds. Uses Snowflake Time Travel for point-in-time root cause and drift detection.

Fix It with Confidence

Forge proposes and executes remediation — schema fixes, monitor updates, alert routing, data backfills — with human-in-the-loop approval at every step. And the Sifflet MCP Server lets you query your observability layer from Claude, Cursor, or any MCP client, so your AI tools know what data is safe to use, in real time.

Snowflake-specific assets

Sifflet supports multiple Snowflake-specific objects, like streams and stages, for exhaustive coverage.

Usage and Snowflake metadata

Get detailed statistics about the usage of your Snowflake assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from Snowflake.

Field-level lineage

Have a detailed understanding of how data flows through your platform via field-level end-to-end lineage for Snowflake.

Built for Modern Data Teams on Snowflake

  • Trusted by Snowflake-Centric Enterprises Across Europe and the U.S.
  • Native integration with Snowflake’s metadata and query engine
  • Designed for scale, trust, and business alignment

“With Sifflet, we don’t just detect anomalies in Snowflake. We understand their real-world impact, and we act before anyone downstream even notices.”
Head of Data Governance, European Retail Leader

Perfect For…

  • Data Engineers — stop firefighting. Sentinel monitors automatically, Sage finds root cause fast.
  • Data Leaders — full visibility from sources to AI models. Know which decisions are at risk before the business does.
  • Governance & Risk Teams — metadata-only architecture, SOC 2 Type II, ISO 27001, no data egress.
  • AI & ML Teams — your AI is only as good as the data feeding it. Sifflet is the trust layer between your Snowflake data and your models.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

How does Sifflet help optimize Data as a Product initiatives?
Sifflet enhances DaaP initiatives by providing comprehensive data observability dashboards, real-time metrics, and anomaly detection. It streamlines data pipeline monitoring and supports proactive data quality checks, helping teams ensure their data products are accurate, well-governed, and ready for use or monetization.
What is business-aware observability and why does it matter?
Business-aware observability is the practice of monitoring data through the lens of business outcomes, not just technical performance. It helps teams prioritize incidents based on business impact, ensuring that data issues affecting revenue, reporting, or customer experience are resolved first. This approach turns data observability into a strategic asset rather than just a technical tool.
What kind of health scoring does Adaptavist use for their data assets?
Adaptavist built a platform health dashboard that scores each asset based on data freshness, quality, and reliability. This kind of data profiling helps them prioritize fixes, improve root cause analysis, and ensure continued trust in their analytics pipeline observability.
What role does data observability play in Shippeo's customer experience?
Data observability helps Shippeo’s Customer Experience team respond quickly to issues like missing GPS data or unusual spikes in transport orders. Real-time alerts empower them to act fast, communicate with customers, and keep service levels high.
Why is stakeholder trust in data so important, and how can we protect it?
Stakeholder trust is crucial because inconsistent or unreliable data can lead to poor decisions and reduced adoption of data-driven practices. You can protect this trust with strong data quality monitoring, real-time metrics, and consistent reporting. Data observability tools help by alerting teams to issues before they impact dashboards or reports, ensuring transparency and reliability.
What is agentic observability and how is it different from traditional observability tools?
Agentic observability goes beyond just surfacing logs and metrics. It uses AI agents to understand what broke, why it broke, what it impacts, and even suggests or takes action to fix it. Unlike traditional observability tools that rely on human interpretation, an observability platform like Sifflet automates root cause analysis and incident response, making data pipeline monitoring far more efficient.
Why might Metaplane fall short for teams with complex data environments?
Metaplane is great for small teams and dbt-centric workflows, but it lacks depth in areas like infrastructure observability, field-level lineage, and ML model monitoring. As your stack grows to include streaming data, hybrid cloud, or multiple orchestration tools, you’ll need a more robust observability platform to maintain data quality and SLA compliance.
What exactly is data freshness, and why does it matter so much in data observability?
Data freshness refers to how current your data is relative to the real-world events it's meant to represent. In data observability, it's one of the most critical metrics because even accurate data can lead to poor decisions if it's outdated. Whether you're monitoring financial trades or patient records, stale data can have serious business consequences.

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