The modern data stack is a collection of cloud-native tools that help organizations transform raw data into actionable insights. It's popular because it simplifies data infrastructure, supports scalability, and enables faster, more accessible analytics across teams. With tools like Snowflake, dbt, and Airflow, teams can build robust pipelines while maintaining visibility through data observability platforms like Sifflet.

The future of data observability is all about scale and responsibility. With AI adoption growing and regulations tightening, businesses need observability tools that can handle unstructured data, ensure SLA compliance, and support security observability. At Sifflet, we're already helping customers monitor ML models and enforce data contracts, and we're excited about building self-healing pipelines and extending observability to new data types.

Data observability was crucial in maintaining high data quality for loyalty programs and marketing campaigns. With real-time metrics and anomaly detection in place, Carrefour was able to improve customer satisfaction and retention through more accurate and timely insights.

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.

For Meero, having an observability layer like Sifflet was crucial to ensure end-to-end visibility of their data pipelines. It allowed them to proactively monitor data quality, reduce downtime, and maintain SLA compliance, making it an indispensable part of their modern data stack.

Yes, it is! With Sifflet’s auto-coverage and observability tools, you can monitor distribution deviation at scale with just a few clicks. Whether you're working with batch data observability or streaming data monitoring, Sifflet has you covered with automated, scalable insights.

They’ve implemented a full enablement program with starter kits, trainings, and office hours to build data literacy and trust. Observability tools are just one part of the equation; the real focus is on enabling confident, autonomous decision-making across the organization.

Absolutely! Sifflet lets you adjust the sensitivity of your freshness alerts based on your specific needs. Whether you're monitoring ML pipelines or business-critical dashboards, you can fine-tune how strict the system is about detecting anomalies to ensure you're only alerted when it really matters. This is a great way to optimize your incident response automation.