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See the Whole Picture with Sifflet and Snowflake

Your AI is only as good as the Data feeding it.

Sifflet is the control plane for Data and AI — enhanced by business context, run by humans and agents. Built for Snowflake from the ground up.

One control plane. The whole stack.

SEE EVERY ASSET, EVERY DEPENDENCY. Column-level lineage from your sources, through Snowflake, into every dashboard, model, and AI system that consumes the data.

THREE AGENTS ON YOUR DATA TEAM. Sentinel finds what's broken before your business does. Sage explains why — tracing root cause across Snowflake, dbt, Airflow, and your BI tools in seconds. Forge fixes it with human approval at every step.

BUILT FOR THE REGULATED ENTERPRISE. Metadata-only architecture. No data egress. SOC 2 Type II and ISO 27001. Deploy fully managed or in your VPC — or buy directly with your Snowflake committed spend.

Deep Integration with Snowflake

Sifflet enhances the observability of your Snowflake stack by letting you:

Prioritize What Matters Most

Not every broken table is worth a PagerDuty alert. Sentinel auto-generates and tunes monitors from your Snowflake metadata, query patterns, and lineage — no manual rule-writing. 50+ templates covering freshness, volume, schema, distribution, format, and referential integrity.

Map Lineage with Business Logic

See exactly how data flows from your sources, through Snowflake, into every dashboard and AI model that depends on it. Column-level, field-level, end-to-end. Sifflet's Declarative Assets & Lineage API tells you not just what broke, but what decision is now at risk and who needs to know.

Root Cause in Seconds, Not Hours

When a Looker dashboard breaks, Sage traces it back through dbt, Airflow, and Snowflake to the actual upstream change — in seconds. Uses Snowflake Time Travel for point-in-time root cause and drift detection.

Fix It with Confidence

Forge proposes and executes remediation — schema fixes, monitor updates, alert routing, data backfills — with human-in-the-loop approval at every step. And the Sifflet MCP Server lets you query your observability layer from Claude, Cursor, or any MCP client, so your AI tools know what data is safe to use, in real time.

Snowflake-specific assets

Sifflet supports multiple Snowflake-specific objects, like streams and stages, for exhaustive coverage.

Usage and Snowflake metadata

Get detailed statistics about the usage of your Snowflake assets, in addition to various metadata (like tags, descriptions, and table sizes) retrieved directly from Snowflake.

Field-level lineage

Have a detailed understanding of how data flows through your platform via field-level end-to-end lineage for Snowflake.

Built for Modern Data Teams on Snowflake

  • Trusted by Snowflake-Centric Enterprises Across Europe and the U.S.
  • Native integration with Snowflake’s metadata and query engine
  • Designed for scale, trust, and business alignment

“With Sifflet, we don’t just detect anomalies in Snowflake. We understand their real-world impact, and we act before anyone downstream even notices.”
Head of Data Governance, European Retail Leader

Perfect For…

  • Data Engineers — stop firefighting. Sentinel monitors automatically, Sage finds root cause fast.
  • Data Leaders — full visibility from sources to AI models. Know which decisions are at risk before the business does.
  • Governance & Risk Teams — metadata-only architecture, SOC 2 Type II, ISO 27001, no data egress.
  • AI & ML Teams — your AI is only as good as the data feeding it. Sifflet is the trust layer between your Snowflake data and your models.

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
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Frequently asked questions

What’s the difference between a data catalog and a storage platform in observability?
A great distinction! Storage platforms hold your actual data, while a data catalog helps you understand what that data means. Sifflet connects both, so when we detect an anomaly, the catalog tells you what business process is affected and who should be notified. It’s how we turn raw telemetry into actionable insights for better incident response automation and SLA compliance.
What’s a real-world example of Dailymotion using real-time metrics to drive business value?
One standout example is their ad inventory forecasting tool. By embedding real-time metrics into internal tools, sales teams can plan campaigns more precisely and avoid last-minute scrambles. It’s a great case of using data to improve both accuracy and efficiency.
Is Sifflet easy to integrate into our existing data workflows?
Yes, it’s designed to fit right in. Sifflet connects to your existing data stack via APIs and supports integrations with tools like Slack, Jira, and Microsoft Teams. It also enables 'Quality-as-Code' for teams using infrastructure-as-code, making it a seamless addition to your DataOps best practices.
Which industries or use cases benefit most from Sifflet's observability tools?
Our observability tools are designed to support a wide range of industries, from retail and finance to tech and logistics. Whether you're monitoring streaming data in real time or ensuring data freshness in batch pipelines, Sifflet helps teams maintain high data quality and meet SLA compliance goals.
How does Sifflet maintain visual and interaction consistency across its observability platform?
We use a reusable component library based on atomic design principles, along with UX writing guidelines to ensure consistent terminology. This helps users quickly understand telemetry instrumentation, metrics collection, and incident response workflows without needing to relearn interactions across different parts of the platform.
Is data observability relevant for small businesses?

Yes! While smaller organizations may have fewer data pipelines, ensuring data quality and reliability is equally important for making accurate decisions and scaling effectively. What really matters is the data stack maturity and volume of data. Take our test here to find out if you really need data observability.

How does Sifflet help scale dbt environments without compromising data quality?
Great question! Sifflet enhances your dbt environment by adding a robust data observability layer that enforces standards, monitors key metrics, and ensures data quality monitoring across thousands of models. With centralized metadata, automated monitors, and lineage tracking, Sifflet helps teams avoid the usual pitfalls of scaling like ownership ambiguity and technical debt.
What does Sifflet's recent $12.8M Series A funding mean for the future of data observability?
Great question! This funding round, led by EQT Ventures, allows us to double down on our mission to make data more reliable and trustworthy. With this investment, we're expanding our data observability platform, enhancing real-time monitoring capabilities, and growing our presence in EMEA and the US.

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