At Etam, every data project begins with the question, 'How does this help us reach our OKRs?' This alignment ensures that data initiatives are directly tied to business impact, improving sponsorship and fostering collaboration across departments. It's a great example of business-aligned data strategy in action.

Sifflet uses AI not just for buzzwords, but to genuinely improve your workflows. From AI-powered metadata generation to dynamic thresholding and intelligent anomaly detection, Sifflet helps teams automate data quality monitoring and make faster, smarter decisions based on real-time insights.

You can find the Sifflet team at Booth Y640 during Big Data LDN on September 18-19. Stop by to learn more about our data observability platform and how we’re helping organizations like the BBC and Penguin Random House improve their data reliability.

Business-aware observability bridges the gap between technical issues and real-world outcomes. It’s not just about detecting schema changes or data drift — it’s about understanding how those issues affect KPIs, dashboards, and decisions. At Sifflet, we bring together telemetry instrumentation, data profiling, and business context so teams can prioritize incidents based on impact, not just severity. This empowers everyone, from data engineers to product managers, to trust and act on data with confidence.

When choosing a reverse ETL tool, key features to consider include reliable syncing, strong security and privacy controls, and broad integration capabilities. These features help ensure smooth data pipeline monitoring and support data governance across your organization.

Absolutely! Sage is designed to retain institutional knowledge, track code changes, and map data lineage in real time. This makes root cause analysis faster and more accurate, which is a huge win for incident response and overall data pipeline monitoring.

Data lineage tracking is key to understanding how data flows through your systems. It helps teams trace anomalies back to their source, identify downstream dependencies, and improve collaboration across departments. This visibility is crucial for maintaining data pipeline monitoring and SLA compliance.

If you're in a regulated industry or handling sensitive data, observability tools can help you stay compliant. They offer features like audit logging, data freshness checks, and schema validation, which support strong data governance and help ensure SLA compliance.