AI has definitely raised the stakes. As Salma shared on the Joe Reis Show, executives are being asked to 'do AI,' but many still struggle with broken pipelines. That’s why data quality monitoring and robust data observability are now seen as prerequisites for scaling AI initiatives effectively.

Data observability is crucial because it ensures your data is reliable, trustworthy, and ready for decision-making. It sits at the top of the modern data stack and helps teams detect issues like data drift, schema changes, or freshness problems before they impact downstream analytics. A strong observability platform like Sifflet gives you peace of mind and helps maintain data quality across all layers.

Data observability provides visibility into your pipelines by tracking key metrics like row counts, duplicates, and ingestion patterns. It acts as an early warning system, helping teams catch volume anomalies before they affect dashboards or ML models. By using a robust observability platform, you can ensure that your data is consistently complete and trustworthy.

After evaluating several data catalog vendors, jobvalley selected Sifflet because of its comprehensive features that addressed both data discovery and data quality monitoring. The platform’s ability to streamline onboarding and support real-time metrics made it the ideal choice for their growing data team.

To build a data-driven culture, start by investing in data literacy, aligning goals across teams, and adopting observability tools that support proactive monitoring. Platforms with features like metrics collection, telemetry instrumentation, and real-time alerts can help ensure data reliability and build trust in your analytics.

You can find the Sifflet team at Booth Y640 during Big Data LDN on September 18-19. Stop by to learn more about our data observability platform and how we’re helping organizations like the BBC and Penguin Random House improve their data reliability.

Sifflet makes root cause analysis easy by providing complete data lineage tracking for your Firebolt assets. You can trace issues back to their source, whether it's an upstream dbt model or a downstream Looker dashboard, all within a single platform.

Kubernetes makes it easier to manage large-scale containerized applications by automating deployment, scaling, and operations. It's a powerful observability tool that supports real-time metrics collection, resource utilization tracking, and pipeline orchestration visibility, helping teams stay on top of their data pipelines.