Great question! Traditional data quality monitoring focuses on pre-defined rules and tests, but it often falls short when unexpected issues arise. Data observability, on the other hand, provides end-to-end visibility using telemetry instrumentation like metrics, metadata, and lineage. This makes it possible to detect anomalies in real time and troubleshoot issues faster, even in complex data environments.

Sifflet is built to scale. It supports automated data quality monitoring across hundreds of assets, as seen with Carrefour Links monitoring over 800 data assets in 8+ countries. With dynamic thresholding, schema change detection, and real-time metrics, Sifflet ensures SLA compliance and consistent data reliability across complex ecosystems.

Sifflet uses AI-driven context and dynamic thresholding to prioritize alerts based on impact and relevance. Its intelligent alerting system ensures users only get notified when it truly matters, helping reduce alert fatigue and enabling faster, more focused incident response.

Integrating data observability helps you stay on top of data issues before they impact your users. With real-time metrics, pipeline error alerting, and dynamic thresholding, you can catch problems early and ensure your data meets SLA requirements. This proactive monitoring helps teams maintain trust and deliver consistent, high-quality data services.

When a data issue arises, Sifflet gives you the context you need to act fast. Our observability platform connects the dots across your data stack—tracking lineage, surfacing schema changes, and highlighting impacted assets. That makes root cause analysis much easier, whether you're dealing with ingestion latency or a failed transformation job. Plus, our AI helps explain anomalies in plain language.

Data observability plays a key role in data governance by helping teams maintain accurate documentation, monitor data flows, and quickly detect anomalies. This proactive monitoring ensures that your data stays compliant with regulations like GDPR and HIPAA, reducing the risk of costly fines and audits.

The growing complexity of data products, especially with AI and real-time use cases, is driving the need for centralized data observability platforms. These platforms support proactive monitoring, root cause analysis, and incident response automation, making it easier for teams to maintain data reliability and optimize resource utilization.

Data transformation directly influences SLA compliance and data reliability by ensuring that the data delivered to business users is accurate, timely, and consistent. With proper data quality monitoring in place, organizations can meet service level agreements and maintain trust in their analytics outputs. Observability tools help track these metrics in real time and alert teams when issues arise.