Great question! Sifflet bridges the observability gap for Airbyte by using our Declarative Lineage API and a custom Python script. This allows you to capture complete data lineage from Airbyte and ingest it into Sifflet, giving you full visibility into your pipelines and enabling better root cause analysis and data quality monitoring.

Aligning data observability with business goals transforms data from a technical asset into a strategic one. By setting clear KPIs and linking data quality monitoring to business impact, teams can make smarter decisions, improve SLA compliance, and drive real value from their data investments.

Data observability is the ability to monitor and understand the health of your data across the entire data stack. As data pipelines become more complex, having real-time visibility into where and why data issues occur helps teams maintain data reliability and trust. At Sifflet, we believe data observability is essential for proactive data quality monitoring and faster root cause analysis.

Sifflet makes data quality monitoring scalable with features like auto-coverage, which automatically generates monitors across your datasets. Whether you're working with Snowflake, BigQuery, or other platforms, you can quickly reach high monitoring coverage and get real-time alerts via Slack, email, or MS Teams to ensure data reliability.

If your team already uses ServiceNow for incident management, having your data alerts show up there means fewer missed issues and faster resolution times. It brings transparency to your data pipelines and supports better data governance and trust.

Sifflet reduces alert fatigue by using AI agents to prioritize alerts based on business impact and historical patterns. It avoids bombarding teams with irrelevant notifications by tuning its anomaly detection models to focus on what truly matters. This makes your observability dashboards more actionable and less overwhelming.

Well-formatted queries are easier to debug, share, and maintain. This aligns with DataOps best practices and supports transparency in data pipelines, which is essential for consistent SLA compliance and proactive monitoring.

Carrefour enhanced data reliability by adopting Sifflet's AI-augmented data observability platform. This allowed them to implement over 3,000 automated data quality checks and monitor more than 1,000 core business tables, ensuring consistent and trustworthy data across teams.