Great question! As more organizations rely on AI and analytics for decision-making, ensuring data quality, health, and reliability has become non-negotiable. Data observability platforms like Sifflet help teams detect issues early, reduce downtime, and maintain trust in their data pipelines.

Sifflet’s observability platform is designed to provide real-time metrics and proactive monitoring through advanced data quality checks, anomaly detection, and custom health scores. This helps data teams catch issues before they escalate, ensuring your data products stay healthy and consistent.

Sifflet makes distribution monitoring easy by using statistical profiling to learn what 'normal' looks like in your data. It then alerts you when patterns drift from those baselines. This helps you maintain SLA compliance and avoid surprises in dashboards or ML models. Plus, it's all automated within our data observability platform so you can focus on solving problems, not just finding them.

Data observability plays a big role in SLA compliance by continuously monitoring data freshness, quality, and availability. With tools like Sifflet, teams can set alerts and track metrics that align with their SLAs, ensuring data products meet business expectations consistently.

Dailymotion embedded data observability into their data ecosystem to ensure trust, reliability, and discoverability across teams. This shift allowed them to move from ad hoc data requests to delivering scalable, analytics-driven data products that empower both engineers and business users.

We’re expanding support to more BI and transformation tools beyond Looker, and enhancing our ML-based monitoring to group business metrics by domain. This will improve consistency and make it even easier for users to explore metrics across the semantic layer.

Data observability was key to Meero's success in maintaining reliable data pipelines. By using Sifflet’s observability platform, they could monitor data freshness, schema changes, and volume anomalies, ensuring their data remained trustworthy and accurate for business decision-making.

As more businesses rely on data to drive decisions, ensuring data reliability is critical. Data observability provides transparency into the health of your data assets and pipelines, helping teams catch issues early, stay compliant with SLAs, and ultimately build trust in their data.