Great question! Data quality management helps ensure that your data remains accurate, complete, and aligned with business goals as your organization scales. Without strong data quality practices, teams waste time troubleshooting issues, decision-makers lose trust in reports, and systems make poor choices. With proper data quality monitoring in place, you can move faster, automate confidently, and build a competitive edge.

A strong observability platform should offer data lineage tracking, real-time metrics, anomaly detection, and data freshness checks. It should also integrate with your existing tools like Airflow or Snowflake, and support alerting through Slack or webhook integrations. These capabilities help teams monitor data pipelines effectively and respond quickly to issues.

It's a mix of both, but culture plays a big role. As Dan Power puts it, 'culture eats strategy for breakfast.' Even the best observability tools won't succeed without enterprise-wide data literacy and buy-in. That’s why training, user-friendly platforms, and fostering collaboration are just as important as the technology stack you choose.

SQL Table Tracer uses a Monoid-based design to handle complex SQL structures like Common Table Expressions (CTEs) and subqueries. This approach allows it to incrementally and safely compose lineage information, ensuring accurate root cause analysis and data drift detection.

You can use data profiling and anomaly detection tools to compare datasets before and after migration. These features are often built into modern data observability platforms and help you validate that nothing critical was lost or changed during the move.

Root cause analysis is a critical part of data reliability, and we’re making it smarter. Instead of manually sifting through logs or lineage graphs, Sifflet uses AI and metadata to automate root cause detection and suggest next steps. Our observability tools analyze query logs, pipeline dependencies, and usage patterns to surface the 'why' behind incidents — not just the 'what.' That means faster triage, quicker resolution, and fewer surprises downstream.

Bringing Sifflet’s observability tools into Apache Airflow allows for proactive data pipeline monitoring. You get real-time metrics, anomaly detection, and data freshness checks that help you catch issues early and keep your pipelines healthy.

By combining Sifflet with Google Cloud, you get end-to-end cloud data observability, real-time metrics, and proactive monitoring across your data stack. It’s a powerful way to boost your data reliability and meet your SLA compliance goals.