Great question! The old playbook for data observability focused heavily on technical infrastructure and treated data like servers — if the pipeline ran and the schema looked fine, the data was assumed to be trustworthy. But today, data is a strategic asset that powers business decisions, AI models, and customer experiences. At Sifflet, we believe modern observability platforms must go beyond uptime and freshness checks to provide context-aware insights that reflect real business impact.

Great question! This funding round, led by EQT Ventures, allows us to double down on our mission to make data more reliable and trustworthy. With this investment, we're expanding our data observability platform, enhancing real-time monitoring capabilities, and growing our presence in EMEA and the US.

Carrefour’s approach combines no-code self-service tools with as-code automation, making it easy for both technical and non-technical users to adopt. This balance, along with incremental implementation and cultural emphasis on data quality, supports scalable observability across the organization.

At Sifflet, we're integrating advanced AI models into our observability platform to enhance data quality monitoring and anomaly detection. Marie, our Machine Learning Engineer, has been instrumental in building intelligent systems that automatically detect issues across data pipelines, making it easier to maintain data reliability in real time.

Sifflet enables comprehensive data pipeline monitoring through features like monitoring-as-code and seamless integration with data lineage tracking and governance tools. This gives Carrefour full visibility into their pipeline health and helps ensure SLA compliance.

Field-level lineage allows users to trace issues down to individual columns across tables, making it easier to pinpoint where a problem originated. This level of detail enhances root cause analysis and impact assessment, helping teams resolve incidents quickly and maintain trust in their data.

Data volume refers to the quantity of data flowing through your pipelines. Monitoring it is critical because sudden drops, spikes, or duplicates can quietly break downstream logic and lead to incomplete analysis or compliance risks. With proper data volume monitoring in place, you can catch these anomalies early and ensure data reliability across your organization.

To assess AI health, track metrics like Mean Time to Detection (MTTD), Mean Time to Resolution (MTTR), and data freshness checks. These metrics, combined with robust data pipeline monitoring and anomaly scoring, give you a clear view into model performance and governance effectiveness over time.